Ballast Point Beer
Started in 1996 by San Diego homebrewers, Ballast Point explores tastes & techniques to create adventurous, award-winning beers for all to enjoy. Content: 21+.
83,708
Followers
380
Following
7,929
Tweets
18.4
Avg Engagement
1,751
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BallastPoint's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-18
- Verification:No
- Location:San Diego
Data Summary
- Tweets Analyzed:3,164
- Avg Likes per Tweet:16.1
- Avg Retweets per Tweet:2.4
- Followers Analyzed:10,999
Engagement Analysis
Based on 3,164 tweetsBallast Point maintains a consistent engagement rate with an average of 487 likes and 84 retweets per tweet. Their tweets often include links and hashtags, encouraging interaction and sharing.
16.1
Avg Likes/Tweet
2.4
Avg Retweets/Tweet
50,875
Total Likes
7,497
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
7
Median Likes
1
Median Retweets
23
75th Percentile
1,449
Top Tweet
0.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
51.9%
Original
27.3%
Replies
14.3%
Retweets
6.4%
Quotes
0.0%
Threads
1.1%
With Media
71.2%
With Links
23.8%
With #Tags
52.7%
With @Mentions
28.4%
With Emojis
134
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.53
Reply/Original Ratio
0.45
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.5%
Weekday Posts
26.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,164 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 454 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,164 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,999 followersBallast Point targets beer enthusiasts and locals in San Diego, as well as craft beer lovers nationwide. Their content appeals to a broad demographic, including sports fans and foodies.
Average
Audience Quality
20.5%
Suspicion Index
22.1%
Low-Quality %
52
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
32.8%
Empty Bio
18.7%
<10 Tweets
14.1%
Mass Following (>2K)
0.0%
New (<90 days)
43.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
74.3%
No URL
11.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,736,754
Total Potential Reach
52
Median Follower Reach
204
75th Percentile Reach
6.1%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
60.6%
Creators
6,668 accounts
20.7%
Consumers
2,274 accounts
18.7%
Dormant
2,057 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
78
Verified Followers
0.71% of total
1,232
Protected Accounts
11.2% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MuellerSheWrote | 659,964 | Podcaster | Trump/Russia, Podcasting, #BLM |
| @DonOrsillo | 509,773 | Sports Broadcaster | Baseball, Broadcasting, Movies |
| @YourDailyInt | 257,823 | Curiosity Expert | Curious, Learning, Events |
| @ArleenBBoyd | 166,018 | Business Development | Business Development, Custom Apparel, Broadband |
| @untappd | 131,074 | Beer Enthusiast | beer, breweries, bars |
| @LeftHandBrewing | 110,684 | Brewery | Community, Beer, Nitro |
| @mike_Iaconelli | 101,570 | Fisherman | Fishing, Host, Bass University |
| @DALLASBRADEN209 | 101,343 | Podcaster | Podcast, Baseball, Life |
| @GrowMap | 101,068 | Marketing Strategist | SmallBiz, Path, Connect |
| @careersingov | 99,096 | Job Board | Government, Job Board, Careers |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,391
Followers With Bio
3,608
Followers Without Bio
67.2%
% With Bio
32.8%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,164 analyzed3,845
Combined Engagement
3,302
Total Likes
543
Total Retweets
769
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
A San Diego kid throwing the first no-hitter in @Padres history deserves to never pay for a beer in this town again. So we decided to make that a reality. Congratulations to @itsFatherJoe44 and cheers to #FreeBeerForJoe https://t.co/zeaoiZkJwD
Introducing Swingin’ Friar Ale, the Official Craft Beer of the San Diego Padres! This 100% Simcoe hopped pale ale is easy drinking with aromas of grapefruit and citrus, complemented by a crisp, biscuity finish. Available in draft + 6pack in SD* through season #goPadres #PadresST
Coincidence… @dennistlin @Padres https://t.co/VdlB17mh1r
We’ve got something brewing with the San Diego Padres…and the Swingin’ Friar came by the brewery today for a sneak peek! Stay tuned for a delicious announcement coming soon – just in time for Opening Day. Go Padres! https://t.co/nIhsuKv0VC
“What kind of beer was it? A Ballast Point Sculpin, which she said is one of her favorite beers. “ Gabby, you’re one of our favorite fans. How about a VIP tour, Sculpin schwag & more? DM us! https://t.co/hkYHh4pFpF
Key Insights & Takeaways
Their brand storytelling is deeply rooted in local culture and history, which helps build a strong emotional connection with followers. Collaborations with local sports teams, like the Padres, increase visibility and relevance to a broader audience. They effectively use humor and relatable content to engage followers and promote their products.
Strengths
- + Established follower base of 83,708
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BallastPoint reveals an growing Twitter presence with 83,708 followers. The account demonstrates a content-creator strategy, averaging 18.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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