Baltimore County Public Schools
Official news and announcements from Baltimore County Public Schools. 176 schools, programs, and centers. 111,000+ students. One #TeamBCPS!
118,128
Followers
1,948
Following
21,853
Tweets
19.3
Avg Engagement
321
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BaltCoPS's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-04-29
- Verification:No
- Location:Towson, Maryland
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:13.8
- Avg Retweets per Tweet:5.5
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,246 tweetsBaltCoPS maintains a consistent level of engagement with average likes and retweets, reflecting its relevance and reliability. The account's verified status enhances its credibility and trust among followers.
13.8
Avg Likes/Tweet
5.5
Avg Retweets/Tweet
44,749
Total Likes
17,867
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
3
Median Retweets
20
75th Percentile
747
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
59.4%
Original
10.1%
Replies
16.4%
Retweets
14.1%
Quotes
0.0%
Threads
1.3%
With Media
91.4%
With Links
29.9%
With #Tags
47.2%
With @Mentions
53.0%
With Emojis
192
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.17
Reply/Original Ratio
0.86
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
88.4%
Weekday Posts
11.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 532 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes parents, students, and educators within Baltimore County. The account also reaches broader audiences interested in education policy and school system updates.
Average
Audience Quality
33.5%
Suspicion Index
50.1%
Low-Quality %
3
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.7%
Empty Bio
57.5%
<10 Tweets
3.8%
Mass Following (>2K)
0.0%
New (<90 days)
60.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.8%
No URL
45.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
1,548,550
Total Potential Reach
3
Median Follower Reach
23
75th Percentile Reach
2.3%
>1K followers
0.2%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
22.8%
Creators
2,282 accounts
19.7%
Consumers
1,967 accounts
57.5%
Dormant
5,751 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
32
Verified Followers
0.32% of total
948
Protected Accounts
9.48% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JeanChatzky | 81,724 | Financial journalist | finance, writing, podcasting |
| @kevin_powell | 78,761 | Writer | Poetry, Journalism, Activism |
| @brewerhm | 69,038 | Educator | Education, Advocacy, Inspiration |
| @crgunitedstates | 61,244 | - | - |
| @BeineckeLibrary | 57,327 | Library | Yale, Library, Literature |
| @cutekimani | 47,132 | Media Entrepreneur | Brands, Talents, Content Creators |
| @DrLynneKenney | 32,903 | - | - |
| @410mikey | 25,354 | - | - |
| @AllysonApsey | 24,850 | - | - |
| @kidworldcitizen | 23,489 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,526
Followers With Bio
5,474
Followers Without Bio
45.26%
% With Bio
54.74%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed3,177
Combined Engagement
2,484
Total Likes
693
Total Retweets
635
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
0%
With @Mentions
20%
With Links
Topical Analysis:
BCPS schools are closed today, Oct. 29, due to severe weather conditions. Central and administrative offices are open (with option for telework or unscheduled leave for staff).
(1/3) ALERT: Due to expected severe weather conditions, Baltimore County Public Schools, the Virtual Learning Program, and offices will be closed on Monday, January 3, 2022.
ALERT: Baltimore County Public Schools, including the Virtual Learning Program, will open 2 hours late today, Feb. 25, due to road conditions. Morning Prekindergarten classes are cancelled. All school administrative offices and central offices will open on a two-hour delay.
We are pleased to announce that the Baltimore County Board of Education has selected Dr. Myriam Yarbrough as the next Superintendent of BCPS. Dr. Yarbrough’s appointment is pending confirmation by the state superintendent. News Release ➡ https://t.co/FeEIxFPwG3 https://t.co/ydyI
Due to inclement weather, Baltimore County Public Schools, the Virtual Learning Program, and offices will be closed on Friday, Jan. 7. All school and community activities in school buildings are canceled. All childcare programs are canceled.
Key Insights & Takeaways
The account frequently shares urgent alerts and severe weather updates, indicating a focus on safety and operational continuity. It highlights major leadership changes, such as the appointment of a new superintendent, showing its role in institutional communication. The use of hashtags like #TeamBCPS fosters community identity and engagement among followers.
Strengths
- + Established follower base of 118,128
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BaltCoPS reveals an growing Twitter presence with 118,128 followers. The account demonstrates a content-creator strategy, averaging 19.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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