Banco de la Nación

Banco de la Nación

@BancodelaNacion

Banco de la Nación RUC: 20100030595 ¡Más canales de atención para llegar a más peruanos! 📲 🏧💻 Línea gratuita 0800-10700;Teléfonos (01)440 5305/(01)442 4470

Perú https://www.bn.com.pe/ Joined 2011-03-18 Date of Analysis: Dec 16, 2025

53,673

Followers

236

Following

17,223

Tweets

2.5

Avg Engagement

147

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BancodelaNacion's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2011-03-18
  • Verification:No
  • Location:Perú

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:1.7
  • Avg Retweets per Tweet:0.7
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

The account maintains a steady level of engagement with an average of 130 likes and 50 retweets per tweet. The engagement is primarily driven by informative and service-oriented content, which resonates well with the audience.

1.7

Avg Likes/Tweet

0.7

Avg Retweets/Tweet

5,623

Total Likes

2,412

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

310

Top Tweet

0.05

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

21.0%

Original

74.6%

Replies

4.1%

Retweets

0.3%

Quotes

0.0%

Threads

0.0%

With Media

30.4%

With Links

19.9%

With #Tags

81.0%

With @Mentions

11.4%

With Emojis

184

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

3.55

Reply/Original Ratio

0.08

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.3%

Weekday Posts

12.7%

Weekend Posts

Top Hashtags

#elbancodetodos (121) #bancodetodos (103) #bancodelanación (62) #altoalfraude (55) #bonofamiliaruniversal (44) #canalesalternos (40) #agentesmultired (27) #juntos (27) #conexiónbnbicicleteada (25) #comunicado (24)

Most Mentioned

@bancodelanacion (76) @onp_peru (74) @midisperu (63) @midisjuntos (52) @pagalo_pe (44) @policiaperu (39) @agencia_andina (31) @reniecdigital (31) @sbsperu (30) @martinvizcarrac (30)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 683 (21%)
Replies 2,423 (75%)
Retweets 133 (4%)
Quote Tweets 10 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 133 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience consists of Peruvian citizens, particularly those interested in banking services, financial aid programs, and institutional updates. The content is tailored to inform and engage a broad public audience, with an emphasis on accessibility and outreach.

Below Average

Audience Quality

37.5%

Suspicion Index

100.0%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

100.0%

Empty Bio

100.0%

<10 Tweets

0.0%

Mass Following (>2K)

0.0%

New (<90 days)

0.0%

Low Ratio (<0.1)

0.0%

New (<180 days)

94.1%

No URL

100.0%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

3,269,096

Total Potential Reach

4

Median Follower Reach

26

75th Percentile Reach

1.3%

>1K followers

0.2%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

0.0%

Creators

0 accounts

0.0%

Consumers

0 accounts

100.0%

Dormant

10,000 accounts

0

Verified Followers

0.0% of total

0.0%

Professional Bios

founder, dev, analyst, etc.

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Lima, Peru (660) Peru (295) Lima (146) Perú (136) Lima, Perú (109) Lima - Perú (57) Trujillo, Peru (55) Arequipa, Peru (44) Chiclayo, Peru (43) Piura, Peru (42)

0

Verified Followers

0.0% of total

765

Protected Accounts

7.65% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@MuniLima 822,539 Government Government, Emergency Response, Public Services
@DiarioElPeruano 625,522 News Outlet Not provided
@indeciperu 290,777 Emergency Management Risk management, emergencies, disasters
@viviendaperu 194,723 Government Official Construction, Sanitation, Peru
@OSIPTEL 185,768 Regulador Telecomunicaciones competencia, empoderamiento, telecomunicaciones
@acuariana_25 82,082 Troll blocker, organ thief, thirty-something
@cesarcombina 75,142 - -
@EdMalagaTrillo 61,095 Neuroscientist Brain disease, Zebrafish, Stones fan
@ConvocaPe 60,618 Periodista Investigative journalism, Data journalism, Awards
@eloymarchan 43,475 - -

Top Keywords in Follower Bios

vida (192) peru (191) gusta (125) musica (107) dios (93) amo (89) estudiante (89) amante (88) gestion (85) siempre (84)

Top Hashtags in Follower Bios

#peru (6) #unmsm (4) #bitcoin (4) #cine (3) #bts (3) #libertad (3) #gamer (2) #echamuni (2) #chiclayo (2) #ydaleu (2)

4,472

Followers With Bio

5,528

Followers Without Bio

44.72%

% With Bio

55.28%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

1,190

Combined Engagement

899

Total Likes

291

Total Retweets

238

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

60%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Financial Services Public Outreach Financial Inclusion Transparency Customer Communication Institutional Updates

Key Insights & Takeaways

The account frequently shares links to official resources and services, indicating a focus on public outreach and financial inclusion. It emphasizes transparency and communication, particularly regarding financial assistance programs like the Bono Alimentario. The use of multiple channels (online, phone, and in-person) suggests a strategy to reach a wider audience and improve customer accessibility.

Strengths

  • + Established follower base of 53,673
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BancodelaNacion reveals an growing Twitter presence with 53,673 followers. The account demonstrates a conversation-first approach, averaging 2.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025