Barclays Corporate & Investment Bank
Official account for Barclays Corporate & Investment Bank. Follow us for the latest insights, news and more. For T&C https://home.barclays/privacy/social-media-terms-and-conditions/
54,165
Followers
83
Following
3,362
Tweets
8.4
Avg Engagement
196
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BarclaysCIB's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2017-04-24
- Verification:Yes
- Location:Not specified
Data Summary
- Tweets Analyzed:3,106
- Avg Likes per Tweet:6.1
- Avg Retweets per Tweet:2.3
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,106 tweetsThe account has an average of 304 likes and 114 retweets per tweet, indicating moderate engagement. The content is focused on thought-provoking analysis rather than viral trends.
6.1
Avg Likes/Tweet
2.3
Avg Retweets/Tweet
18,841
Total Likes
7,247
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
1
Median Retweets
8
75th Percentile
1,969
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
88.9%
Original
3.1%
Replies
5.9%
Retweets
2.2%
Quotes
0.0%
Threads
0.2%
With Media
45.5%
With Links
72.0%
With #Tags
36.3%
With @Mentions
1.0%
With Emojis
205
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.37
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.2%
Weekday Posts
2.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,106 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 182 retweets (6% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,106 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely interested in finance, investment, and technology, particularly in areas like blockchain and energy. They are likely professionals or investors seeking market insights.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
42
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.0%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
5,766,186
Total Potential Reach
42
Median Follower Reach
173
75th Percentile Reach
4.8%
>1K followers
0.5%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,067
Protected Accounts
10.67% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @CBOE | 596,010 | Finance | Innovation, Technology, Trading |
| @Acumen | 415,863 | Investor | Investing, Poverty, Leadership |
| @RockefellerFdn | 332,012 | Philanthropy | Humanity, Opportunity, Well-being |
| @jorcervan | 237,125 | Writer | Mythology, Self-discovery, Openness |
| @RobertJShiller | 193,742 | Economist | Economist, Yale University, Irrationally Exuberant |
| @jjjinvesting | 156,771 | Investor | Investing, Contrary Options, Vietnam Veteran |
| @xi3216843853 | 133,635 | Flight Attendant | aviation, thrill-seeking, exclusive benefits |
| @KitcoNewsNOW | 117,001 | News Outlet | Gold, Silver, Mining |
| @GeneralMills | 104,016 | Food Company | News, stories, food |
| @TonyJSelimi | 99,724 | Business Coach | Personal Development, Business Performance, Filmmaking |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,933
Followers With Bio
4,067
Followers Without Bio
59.33%
% With Bio
40.67%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,106 analyzed4,250
Combined Engagement
2,186
Total Likes
2,064
Total Retweets
850
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
Smart contracts are the future, says @Chainlink Co-founder @SergeyNazarov to participants at our #BarcCrypto summit. As the most widely adopted oracle network, #Chainlink is enabling institutions to easily and securely connect to top blockchains across the smart contract economy.
Decades of #globalisation appear to be coming to an end. If so who will win and who will lose? Our analysts examine: https://t.co/OGEHsrIyuQ https://t.co/REyKS2WmBL
RT @BarclaysFooty: We believe in the #GameChanging power of football for everyone. That's why were excited to become the title sponsor of the FA Women's Super League @FAWSL, whilst continuing as the Official Banking Partner of the @premierleague Find out more: https://t.co/QkQ
RT @vonderleyen: I’m proud to see our EU colours shine bright on Times Square in New York. We made history, by issuing the very first EU social bonds under SURE, the EU instrument that protects people’s jobs during the pandemic. https://t.co/BaxQgBG0cV
RT @Rivian: We built Rivian to help shift the world toward sustainable transportation and energy. At this critical, once-in-a-planet moment, we want to do more. https://t.co/qRWS14S4CS
Key Insights & Takeaways
Smart contracts are the future, says @Chainlink Co-founder @SergeyNazarov to participants at our #BarcCrypto summit. Decades of #globalisation appear to be coming to an end. If so who will win and who will lose? Our analysts examine: https://t.co/OGEHsrIyuQ How can the #oil and #gas industry rethink conventional methods and #invest in #sustainable technologies? Read more: https://t.co/EZdtqgQAh9
Strengths
- + Established follower base of 54,165
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BarclaysCIB reveals an growing Twitter presence with 54,165 followers. The account demonstrates a content-creator strategy, averaging 8.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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