BBC Earth
A window to our world 🌎 This is a commercial channel from BBC Studios.
830,645
Followers
870
Following
32,464
Tweets
422.4
Avg Engagement
5,919
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BBCEarth's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-09-01
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:346.4
- Avg Retweets per Tweet:75.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsEach tweet typically receives a high number of likes and retweets, indicating strong audience interaction. The content is well-received and shared widely.
346.4
Avg Likes/Tweet
75.9
Avg Retweets/Tweet
1,125,907
Total Likes
246,782
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
204
Median Likes
42
Median Retweets
480
75th Percentile
22,278
Top Tweet
0.51
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
90.3%
Original
8.2%
Replies
1.1%
Retweets
0.4%
Quotes
0.0%
Threads
2.6%
With Media
95.9%
With Links
60.8%
With #Tags
22.2%
With @Mentions
48.6%
With Emojis
172
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.39
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
67.8%
Weekday Posts
32.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 36 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely nature enthusiasts, wildlife lovers, and science curious individuals. They are interested in learning about rare species and environmental topics.
Below Average
Audience Quality
36.6%
Suspicion Index
51.6%
Low-Quality %
5
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
59.8%
Empty Bio
55.6%
<10 Tweets
5.2%
Mass Following (>2K)
0.0%
New (<90 days)
74.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
92.2%
No URL
43.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
12,814,415
Total Potential Reach
5
Median Follower Reach
27
75th Percentile Reach
1.9%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
24.7%
Creators
12,358 accounts
19.7%
Consumers
9,866 accounts
55.6%
Dormant
27,776 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
461
Verified Followers
0.46% of total
10,924
Protected Accounts
10.82% of total
3 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,435 | Wrestler | Wrestling, Motivation, Self-promotion |
| @miguelhotero | 1,928,512 | Journalist | Politics, Journalism, Leadership |
| @keremgorsev | 724,866 | Musician | Jazz, Composer, Pianist |
| @France5tv | 668,522 | - | - |
| @RVCJ_FB | 633,584 | Media | Entertainment, Humor, Viral |
| @LearnEnglish_BC | 438,832 | Education | English learning, resources, children |
| @MyNintendoNews | 412,057 | Gaming News | Nintendo, NintendoSwitch, News |
| @GastonTrezeguet | 373,342 | Explorer | Nature, Adventure, Exploration |
| @RealCoryMachado | 372,603 | Philanthropist | fighting hunger, feeding people, philanthropy |
| @MelBala | 368,870 | Yoga Teacher | yoga, broadcaster, kindness |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
45,472
Followers With Bio
55,527
Followers Without Bio
45.02%
% With Bio
54.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed71,090
Combined Engagement
54,041
Total Likes
17,049
Total Retweets
14,218
Avg per Tweet
Key Metrics for Viral Tweets
20%
With Media
100%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
Happy #InternationalCatDay! Who knew deadly could be so cute! The black-footed cat is the deadliest wild cat in the world 😲 https://t.co/oF73BeU7kJ
Adaptation in action. Look closely... that is not a spider. 🐍 The spider-tailed horned viper was only discovered recently and has been seen in Western Iran. #SevenWorldsOnePlanet https://t.co/DZ1lxrrerM
Cautiously stepping into 2021 like... #NaturalWorld https://t.co/Y6gb12YrDq
A very rare sight 😍 Earlier this year, photographer Anurag Gawande captured something very special. The black leopard, whose dark coat is caused by a genetic mutation called melanism, was spotted roaming through Tadoba National Park in India. #EarthCapture by Anurag Gawande ht
The wood frog freezes during the winter months and its heart completely stops beating. As the sun reappears, over a period of 12-24 hours, the frog will thaw and come back to life. Pretty neat, huh? 🐸 #PerfectPlanet https://t.co/SjBh2iWf2R
Key Insights & Takeaways
The account uses trending hashtags to increase visibility and engagement. It often shares visually captivating images and videos to attract attention. Content highlights rare and unique species, which appeals to the audience's curiosity.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 830,645
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BBCEarth reveals an well-established Twitter presence with 830,645 followers. The account demonstrates a content-creator strategy, averaging 422.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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