The Nolan Show, BBC
Monday-Friday @BBCRadioUlster, Weekends on @BBC5live, and on @BBCOneNI. (Not the thoughts of the BBC. RT's not an endorsement) Also follow @StephenNolan
61,487
Followers
164
Following
25,071
Tweets
5.3
Avg Engagement
170
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BBCNolan's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-10-30
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:4.2
- Avg Retweets per Tweet:1.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account sees an average of 411 likes and 85 retweets per tweet, indicating moderate engagement. The content often sparks debate and discussion.
4.2
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
13,538
Total Likes
3,620
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
4
75th Percentile
2,172
Top Tweet
0.09
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
98.2%
Original
0.2%
Replies
1.6%
Retweets
0.0%
Quotes
0.0%
Threads
0.1%
With Media
99.8%
With Links
12.5%
With #Tags
85.4%
With @Mentions
84.7%
With Emojis
175
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
99.7%
Weekday Posts
0.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 51 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely residents of Northern Ireland and those interested in local politics. It also attracts followers from across the UK interested in regional news.
Average
Audience Quality
34.7%
Suspicion Index
54.8%
Low-Quality %
7
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
67.0%
Empty Bio
53.9%
<10 Tweets
5.6%
Mass Following (>2K)
0.0%
New (<90 days)
61.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
95.3%
No URL
42.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
2,907,407
Total Potential Reach
7
Median Follower Reach
49
75th Percentile Reach
3.3%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
28.1%
Creators
2,815 accounts
17.9%
Consumers
1,795 accounts
53.9%
Dormant
5,390 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
29
Verified Followers
0.29% of total
811
Protected Accounts
8.11% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @MarkHalperin | 291,700 | Journalist | politics, journalism, author |
| @SteveBakerHW | 159,853 | - | - |
| @hendopolis | 106,583 | Journalist | #MCFC, cat lover, radiator bleeding |
| @ChinaChatShow | 81,168 | - | - |
| @RealTimeNews10 | 66,296 | - | - |
| @MichelleMaxwell | 65,537 | - | - |
| @arisroussinos | 49,246 | Journalist | politics, journalism, writing |
| @KimberlyforIowa | 42,657 | Attorney | Justice reform, public safety, kids' rights |
| @Jack_Blanchard_ | 40,026 | - | - |
| @olivercallan | 38,859 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
3,299
Followers With Bio
6,701
Followers Without Bio
32.99%
% With Bio
67.01%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed3,779
Combined Engagement
3,139
Total Likes
640
Total Retweets
756
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
"Many of us over here are sick of you" - caller Mary in Nottingham says “we should get rid of you” and wants Great Britain to have a referendum on NI remaining part of the UK Podcast 📲 @BBCSounds https://t.co/N2lYE5ItZc
DUP refusal to go in to Executive over protocol row - "it's not right that the one party is holding all of Northern Ireland to ransom" - @SorchaEastwood #NolanLIVE on @BBCiPlayer https://t.co/x0NDlVMPeC
Huge reaction to the Nolan Investigates podcast. This is highly controversial, contested territory. It's a debate that needs to happen throughout this country. All we ask you to do is listen and make up your own mind. 🎧https://t.co/tCtiwwlFsW https://t.co/o7RvwBT4fo
DUP's Paisley says if European Court of Justice has jurisdiction in Northern Ireland - devolution will never come back Podcast 📲 @BBCSounds https://t.co/IEIzaVwOZN
"Promises have been broken and deadlines past - if British government are true to their word then this has to happen" - @Phil_Kelly_ on Irish language legislation #NolanLIVE https://t.co/G7CX2M9fF7
Key Insights & Takeaways
The account highlights public frustration with political stalemates and calls for referendums. It emphasizes the role of key political figures and their positions on devolution and the protocol row. Content often includes direct quotes from callers and political leaders, adding a personal touch to the discussions.
Strengths
- + Established follower base of 61,487
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BBCNolan reveals an growing Twitter presence with 61,487 followers. The account demonstrates a content-creator strategy, averaging 5.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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