BBC Scotland
All the latest from your BBC Scotland Also: @BBCRadioScot @BBCScotlandNews @BBCSportScot @BBCtheSocial @BBCScotLearn
158,795
Followers
573
Following
93,023
Tweets
111.1
Avg Engagement
928
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BBCScotland's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-01-10
- Verification:Yes
- Location:Scotland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:11.3
- Avg Retweets per Tweet:99.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains a steady level of engagement with an average of 1,499 likes and 185 retweets per tweet. The content is well-received, with a notable portion of tweets being shared and liked.
11.3
Avg Likes/Tweet
99.9
Avg Retweets/Tweet
36,627
Total Likes
324,570
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
2
Median Retweets
13
75th Percentile
212,717
Top Tweet
0.7
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
65.2%
Original
0.2%
Replies
34.6%
Retweets
0.0%
Quotes
0.0%
Threads
1.0%
With Media
84.2%
With Links
16.9%
With #Tags
70.6%
With @Mentions
23.6%
With Emojis
134
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
82.5%
Weekday Posts
17.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,123 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes Scottish residents and international followers interested in Scottish culture and news. It also attracts fans of BBC shows and sports enthusiasts.
Average
Audience Quality
31.7%
Suspicion Index
44.8%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.0%
Empty Bio
46.8%
<10 Tweets
7.3%
Mass Following (>2K)
0.0%
New (<90 days)
61.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.8%
No URL
35.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
45,663,093
Total Potential Reach
9
Median Follower Reach
72
75th Percentile Reach
4.1%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
33.5%
Creators
16,763 accounts
19.7%
Consumers
9,833 accounts
46.8%
Dormant
23,404 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
284
Verified Followers
0.28% of total
13,046
Protected Accounts
12.92% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BBCNews | 15,111,231 | News Organization | News, features, analysis |
| @JohnCena | 14,101,331 | Wrestler | Wrestling, Motivation, Self-promotion |
| @BBCAfrica | 3,874,970 | News Outlet | News, Africa, Updates |
| @AnnCurry | 1,395,565 | Journalist | Journalism, TedTalk, Future |
| @richardpbacon | 1,218,419 | Presenter | BBC, LA, Instagram |
| @nationalrailenq | 1,059,638 | Transportation | trains, updates, support |
| @campbellclaret | 1,010,611 | Writer | Writing, Communication, Mental Health |
| @TheRealKMcKidd | 874,281 | Actor | acting, activism, Ukraine |
| @BBC6Music | 808,747 | Radio Station | Music, Culture, Alternative |
| @SamHeughan | 750,823 | Actor | Scotland, Whisky, Fitness |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,621
Followers With Bio
48,373
Followers Without Bio
52.1%
% With Bio
47.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed265,277
Combined Engagement
7,581
Total Likes
257,696
Total Retweets
53,055
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @BBCBreaking: Queen Elizabeth II, the UK’s monarch for the past 70 years, has died aged 96 https://t.co/nuFdc3PV49
RT @BBCBreaking: Liz Truss to resign as UK prime minister after 45 days in office https://t.co/WdW4QyHMyl
RT @BBCBreaking: The Queen is under medical supervision at Balmoral after doctors became concerned for her health, says Buckingham Palace h…
RT @BBCBreaking: Actor Robbie Coltrane, who played Hagrid in the Harry Potter films, has died at 72 https://t.co/AYOTJsixQU
Just call him McKirdy McCoist ⚽ Brand new Scot Squad is available to watch now on @BBCiPlayer! https://t.co/UXNH9dzZ9Y https://t.co/JaysTcyjve
Key Insights & Takeaways
The account frequently promotes BBC iPlayer content, indicating a focus on streaming and on-demand media. It highlights diverse and culturally significant stories, such as the Doctor Who casting and Scottish representation. The use of multimedia links and hashtags suggests an effort to drive traffic to both social media and streaming platforms.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 158,795
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BBCScotland reveals an well-established Twitter presence with 158,795 followers. The account demonstrates a content-creator strategy, averaging 111.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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