BBC South East
News and video for Kent, Sussex and Surrey. Got a story? Email [email protected]
255,863
Followers
762
Following
78,301
Tweets
81.4
Avg Engagement
873
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @bbcsoutheast's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-07-22
- Verification:Yes
- Location:Tunbridge Wells
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:10.9
- Avg Retweets per Tweet:70.5
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account sees moderate engagement with an average of 316 likes and 88 retweets per tweet. The content often includes multimedia, such as videos, which may contribute to higher engagement.
10.9
Avg Likes/Tweet
70.5
Avg Retweets/Tweet
35,535
Total Likes
229,077
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
13
75th Percentile
212,885
Top Tweet
0.32
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
89.0%
Original
7.5%
Replies
3.4%
Retweets
0.1%
Quotes
0.0%
Threads
9.7%
With Media
92.7%
With Links
9.8%
With #Tags
6.4%
With @Mentions
10.6%
With Emojis
147
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.08
Reply/Original Ratio
0.04
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
87.1%
Weekday Posts
12.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 109 retweets (3% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is residents of Kent, Sussex, and Surrey interested in local news and updates. The account also attracts individuals following environmental and community issues.
Below Average
Audience Quality
37.6%
Suspicion Index
53.1%
Low-Quality %
4
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
60.0%
Empty Bio
58.9%
<10 Tweets
6.6%
Mass Following (>2K)
0.0%
New (<90 days)
73.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
94.2%
No URL
46.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,724,473
Total Potential Reach
4
Median Follower Reach
32
75th Percentile Reach
2.0%
>1K followers
0.2%
>10K followers
0.0%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.5%
Creators
10,256 accounts
20.6%
Consumers
10,300 accounts
58.9%
Dormant
29,444 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
189
Verified Followers
0.19% of total
8,709
Protected Accounts
8.62% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BBCNews | 15,105,641 | News Organization | News, features, analysis |
| @MrPeterAndre | 3,088,600 | Entertainer | Family, Music, Television |
| @nationalrailenq | 1,059,889 | Transportation | trains, updates, support |
| @ZachBoychuk | 829,104 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @theJeremyVine | 788,487 | Broadcaster | radio, eggheads, poetry |
| @bbc5live | 680,595 | News Broadcaster | News, Sport, Radio |
| @PippaCrerar | 431,922 | Political Editor | Politics, Journalism, Broadcasting |
| @ExtinctionR | 421,772 | Activist | climate, ecological, non-violent |
| @DFID_UK | 346,468 | Government Official | Development, Aid, UK |
| @lewis_goodall | 328,045 | Journalist | politics, policy, economics |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,477
Followers With Bio
56,514
Followers Without Bio
44.04%
% With Bio
55.96%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed216,638
Combined Engagement
1,583
Total Likes
215,055
Total Retweets
43,328
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @BBCBreaking: Queen Elizabeth II, the UK’s monarch for the past 70 years, has died aged 96 https://t.co/nuFdc3PV49
Extinction Rebellion protesters have poured fake sewage over the steps to the headquarters of Southern Water and Thames Water and called on them to stop polluting waterways. https://t.co/udwBvq7Qio
RT @SimonJonesNews: 321 migrants in seven boats reached UK waters and were brought to shore yesterday, according to figures released by the…
RT @SimonJonesNews: 1,295 migrants reached the UK yesterday in 27 boats - a record figure for a single day. https://t.co/aWHK5m0EoI
RT @SimonJonesNews: The Home Office says anyone caught piloting a boat carrying migrants in the Channel could face life behind bars from to…
Key Insights & Takeaways
The account frequently covers environmental and community events, which resonate with its local audience. It includes multimedia content like videos, which can enhance engagement. The use of real-time reporting on incidents like floods and protests helps maintain relevance and interest.
Strengths
- + Established follower base of 255,863
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @bbcsoutheast reveals an growing Twitter presence with 255,863 followers. The account demonstrates a content-creator strategy, averaging 81.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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