BBC Sport Wales

BBC Sport Wales

@BBCSportWales

Breaking sport news from @BBCWales. Follow: @BBCScrumV • @BBCRadioWales • @BBCSport, @BBCChwaraeonRC, @bbcgetinspired • https://www.facebook.com/unsupportedbrowser

Wales https://www.bbc.co.uk/sport/wales Joined 2010-02-02 Date of Analysis: Dec 16, 2025

124,050

Followers

1,407

Following

174,772

Tweets

30.7

Avg Engagement

515

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BBCSportWales's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2010-02-02
  • Verification:Yes
  • Location:Wales

Data Summary

  • Tweets Analyzed:3,247
  • Avg Likes per Tweet:27.1
  • Avg Retweets per Tweet:3.6
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,247 tweets

The account averages 1,576 likes and 103 retweets per tweet, indicating strong audience interaction. Its content often sparks conversations and reactions, especially around football topics.

27.1

Avg Likes/Tweet

3.6

Avg Retweets/Tweet

88,098

Total Likes

11,746

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

4

Median Likes

1

Median Retweets

18

75th Percentile

2,897

Top Tweet

0.25

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

75.5%

Original

2.0%

Replies

19.9%

Retweets

2.6%

Quotes

0.0%

Threads

0.0%

With Media

33.2%

With Links

93.3%

With #Tags

43.5%

With @Mentions

81.4%

With Emojis

167

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.13

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

62.9%

Weekday Posts

37.1%

Weekend Posts

Top Hashtags

#bbcfootball (1395) #bbcrugby (931) #bbccricket (205) #tiktokw6n (144) #wxmafc (130) #cymru (85) #swans (84) #cardiffcity (84) #bbcdarts (69) #bbcicehockey (65)

Most Mentioned

@bbcsport (715) @bbcradiowales (567) @bbcscrumv (465) @bbcradiocymru (144) @bbciplayer (107) @bbcsounds (77) @bbctwo (68) @s4c (64) @bbcsportwales (40) @nickwebb2017 (29)

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Content Strategy Analysis

Based on 3,247 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,451 (75%)
Replies 65 (2%)
Retweets 646 (20%)
Quote Tweets 85 (3%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 646 retweets (20% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,247 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The audience is primarily sports enthusiasts in Wales and beyond, interested in real-time updates and discussions. They engage with content that includes notable athletes and teams.

Average

Audience Quality

30.9%

Suspicion Index

43.8%

Low-Quality %

18

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

53.6%

Empty Bio

44.1%

<10 Tweets

11.2%

Mass Following (>2K)

0.0%

New (<90 days)

55.1%

Low Ratio (<0.1)

0.0%

New (<180 days)

89.8%

No URL

34.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

20,524,615

Total Potential Reach

18

Median Follower Reach

118

75th Percentile Reach

4.5%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

35.1%

Creators

3,506 accounts

20.8%

Consumers

2,080 accounts

44.1%

Dormant

4,414 accounts

61

Verified Followers

0.61% of total

4.8%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Wales, United Kingdom (338) Cardiff, Wales (217) United Kingdom (128) Swansea, Wales (82) Wales (74) Wrexham, Wales (62) London, England (61) Cardiff (58) Украина (41) Newport, Wales (31)

61

Verified Followers

0.61% of total

857

Protected Accounts

8.57% of total

3 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,797 Wrestler Wrestling, Motivation, Self-promotion
@SinghLions 1,331,270 Restaurateur Food, Travel, Influencer
@LeBronJames 1,004,301 - -
@lionsofficial 504,434 Sports Team Rugby, Lions, South Africa
@BillionMagazine 246,751 Luxury Sales Jets, Yachts, Supercars
@huwstephens 132,032 Presenter Music, Radio, Wales
@OLReign 97,197 Soccer Team soccer, NWSL, Olympique Lyonnais
@Barbarian_FC 91,119 Rugby Rugby, Tradition, History
@wills_memorial 82,028 Tour Guide Tours, Wallace & Gromit, Children's Hospital
@george_shepherd 63,716 Marketing Consultant Advertising, Marketing, Brand

Top Keywords in Follower Bios

wales (247) rugby (240) football (234) love (214) welsh (178) cardiff (167) life (161) sports (160) views (153) coach (121)

Top Hashtags in Follower Bios

#zkapes (17) #ynwa (9) #annibyniaeth (7) #mufc (7) #bitcoin (6) #wxmafc (6) #wrexhamafc (4) #wrexham (4) #sport (4) #football (4)

4,642

Followers With Bio

5,358

Followers Without Bio

46.42%

% With Bio

53.58%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,247 analyzed

10,533

Combined Engagement

9,971

Total Likes

562

Total Retweets

2,107

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Sports News Football Bbc Collaboration Audience Engagement Local Teams Social Media Interaction

Key Insights & Takeaways

The account frequently collaborates with other BBC sports handles and local teams, enhancing its reach and credibility. It uses trending hashtags and references to notable athletes to drive engagement. The content often includes calls to action or questions, encouraging audience interaction.

Strengths

  • + Established follower base of 124,050
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BBCSportWales reveals an growing Twitter presence with 124,050 followers. The account demonstrates a content-creator strategy, averaging 30.7 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025