BBC Wales News
Breaking news, features & analysis • Instagram: https://www.facebook.com/unsupportedbrowser • Threads: https://www.facebook.com/unsupportedbrowser • Politics: @WalesPolitics • Sport: @BBCSportWales
185,873
Followers
614
Following
138,169
Tweets
14.2
Avg Engagement
842
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BBCWalesNews's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2011-05-27
- Verification:Yes
- Location:Wales
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:8.5
- Avg Retweets per Tweet:5.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account consistently receives a high number of likes, indicating strong audience interest. Retweets are relatively low, suggesting a more organic engagement pattern rather than viral sharing.
8.5
Avg Likes/Tweet
5.7
Avg Retweets/Tweet
27,620
Total Likes
18,370
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
1
Median Retweets
8
75th Percentile
2,266
Top Tweet
0.08
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.2%
Original
0.7%
Replies
2.1%
Retweets
0.0%
Quotes
0.0%
Threads
0.6%
With Media
97.9%
With Links
0.6%
With #Tags
3.2%
With @Mentions
1.2%
With Emojis
119
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
77.0%
Weekday Posts
23.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 67 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in Welsh news and current affairs, with a focus on local and national developments. The account's content appeals to a broad demographic, including political and sports enthusiasts.
Below Average
Audience Quality
38.2%
Suspicion Index
59.1%
Low-Quality %
2
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
63.8%
Empty Bio
64.5%
<10 Tweets
5.0%
Mass Following (>2K)
0.0%
New (<90 days)
68.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
93.1%
No URL
54.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
30,615,403
Total Potential Reach
2
Median Follower Reach
22
75th Percentile Reach
2.5%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
20.2%
Creators
10,096 accounts
15.3%
Consumers
7,634 accounts
64.5%
Dormant
32,270 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
197
Verified Followers
0.2% of total
10,899
Protected Accounts
10.79% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @BBCNews | 15,108,437 | News Organization | News, features, analysis |
| @SinghLions | 1,333,805 | Restaurateur | Food, Travel, Influencer |
| @funder | 1,107,281 | Journalist | Politics, Journalism, Music |
| @bbcthree | 742,317 | Media | TV, entertainment, humor |
| @BBCNewsnight | 726,629 | News broadcaster | politics, current affairs, interviews |
| @jenarovillamil | 631,596 | Periodista | journalism, writing, public broadcasting |
| @paulmasonnews | 622,008 | Journalist | History, Ideology, Resistance |
| @ExtinctionR | 421,719 | Activist | climate, ecological, non-violent |
| @ZimEye | 420,224 | Journalist | Zimbabwe, Africa, Journalism |
| @BBCFood | 416,346 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
45,976
Followers With Bio
55,023
Followers Without Bio
45.52%
% With Bio
54.48%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed8,329
Combined Engagement
4,206
Total Likes
4,123
Total Retweets
1,666
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
'It just felt the right time to reclaim the old name for the area,' says Bannau Brycheiniog National Park's boss https://t.co/EGWvWiB3Xt https://t.co/nWgkLOJzyo
RT @BBCNews: British Gas boss to take bonuses worth £3.7m https://t.co/Ew2oKfzSkk
RT @BBCBreaking: TV presenter and comedian Paul O'Grady has died at the age of 67, his partner Andre Portasio says https://t.co/qpvF8lVkZE
Princess Anne paid a visit to the maternity unit at Prince Charles Hospital in Merthyr Tydfil She was given a tour of the unit where more than 2,000 babies are born each year and unveiled a plaque to commemorate her visit https://t.co/TRDfvdavxX https://t.co/W1b4k4ktH9
They’ve done it ⚽⚽ Wrexham end their 15-year year stint in the National League and are promoted to the Football League https://t.co/Joor5DKgSH https://t.co/JhUEtzq5jn
Key Insights & Takeaways
The account frequently shares news about local politics and national park developments, indicating a focus on regional issues. It highlights major sporting events, such as Wrexham's promotion, which likely drives significant engagement. The use of multiple platforms like Instagram and Threads suggests a strategy to diversify content distribution and increase visibility.
Strengths
- + Established follower base of 185,873
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BBCWalesNews reveals an growing Twitter presence with 185,873 followers. The account demonstrates a content-creator strategy, averaging 14.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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