Belfast Telegraph

Belfast Telegraph

@BelTel

Northern Ireland news, sport, features, opinion and debate. We #tellitlikeitis. Named news website of the year 2023 at the @RegPressAwards

Belfast, Northern Ireland https://www.belfasttelegraph.co.uk/ Joined 2009-02-12 Date of Analysis: Dec 16, 2025

241,777

Followers

14,837

Following

260,559

Tweets

19.5

Avg Engagement

1,294

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BelTel's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2009-02-12
  • Verification:Yes
  • Location:Belfast, Northern Ireland

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:13.8
  • Avg Retweets per Tweet:5.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a consistent level of engagement, with an average of 802 likes and 206 retweets per tweet. The content is well-received and often shared across the platform.

13.8

Avg Likes/Tweet

5.7

Avg Retweets/Tweet

44,976

Total Likes

18,453

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

2

Median Retweets

11

75th Percentile

2,939

Top Tweet

0.08

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

62.3%

Original

6.0%

Replies

31.5%

Retweets

0.1%

Quotes

0.0%

Threads

0.5%

With Media

81.6%

With Links

9.4%

With #Tags

45.6%

With @Mentions

20.1%

With Emojis

147

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.1

Reply/Original Ratio

0.0

Quote/RT Ratio

Posting Rhythm

Consistent

Regular posting cadence

75.9%

Weekday Posts

24.1%

Weekend Posts

Top Hashtags

#gfa25 (39) #agreement25 (28) #goodfridayagreement (27) #beltel (16) #oscars (15) #windsorframework (10) #stpatricksday2023 (10) #themasters (9) #anirishgoodbye (9) #bideninireland (8)

Most Mentioned

@beltel_sport (409) @beltel_ent (130) @thesundaylife (123) @beltel_business (112) @beltel (74) @allisonmorris1 (66) @sjamcbride (55) @suzyjourno (46) @stevenbeacom5 (38) @ismiseliam (37)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,026 (62%)
Replies 196 (6%)
Retweets 1,024 (32%)
Quote Tweets 4 (0%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,024 retweets (32% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience is primarily interested in Northern Ireland news and current affairs, with a focus on political and social issues. The content appeals to those seeking in-depth analysis and debate.

Below Average

Audience Quality

35.8%

Suspicion Index

54.9%

Low-Quality %

4

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

62.9%

Empty Bio

56.7%

<10 Tweets

7.9%

Mass Following (>2K)

0.0%

New (<90 days)

62.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

93.0%

No URL

47.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

41,862,323

Total Potential Reach

4

Median Follower Reach

54

75th Percentile Reach

4.5%

>1K followers

0.6%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

27.8%

Creators

13,905 accounts

15.5%

Consumers

7,758 accounts

56.7%

Dormant

28,337 accounts

163

Verified Followers

0.33% of total

4.0%

Professional Bios

founder, dev, analyst, etc.

0.06

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Belfast, Northern Ireland (1,629) Northern Ireland (820) Ireland (578) Belfast (486) United Kingdom (482) Northern Ireland, United Kingd (374) London, England (241) Dublin City, Ireland (212) London (135) Lisburn, Northern Ireland (124)

243

Verified Followers

0.24% of total

9,975

Protected Accounts

9.88% of total

5 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,322 Wrestler Wrestling, Motivation, Self-promotion
@GreatestQuotes 4,233,587 Inspirational Speaker Challenge, Motivate, Inspire
@amrellissy 1,922,899 Media Personality Media, UNESCO, Islamic Broadcasting
@SinghLions 1,334,245 Restaurateur Food, Travel, Influencer
@1pcornwell 1,187,718 Author crime, mystery, writing
@mrjamesob 1,133,495 Radio Host Politics, Radio, Author
@campbellclaret 1,009,319 Writer Writing, Communication, Mental Health
@ZachBoychuk 829,103 Hockey Player Hockey, Meme/NFT Trading, Ethereum
@NOH8Campaign 801,160 Activism equality, bullying, discrimination
@carlbildt 785,872 Diplomat Foreign policy, Global health, Multilateral cooperation

Top Keywords in Follower Bios

views (2,147) ireland (2,108) love (2,072) life (1,654) belfast (1,621) irish (1,467) northern (1,396) music (995) politics (818) lover (810)

Top Hashtags in Follower Bios

#fbpe (61) #lfc (41) #ynwa (38) #gawa (36) #mufc (34) #belfast (34) #think32 (33) #northernireland (30) #justicefornoah (29) #1 (28)

40,555

Followers With Bio

60,431

Followers Without Bio

40.16%

% With Bio

59.84%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

6,987

Combined Engagement

5,845

Total Likes

1,142

Total Retweets

1,397

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

20%

With @Mentions

100%

With Links

Topical Analysis:

Politics Social Issues Media And Journalism Public Debate Current Events

Key Insights & Takeaways

The account frequently covers political controversies and public figures, which drives engagement. It emphasizes a no-holds-barred approach to reporting, which resonates with its audience. The use of live updates and direct quotes from key figures adds real-time relevance to the content.

Strengths

  • + Established follower base of 241,777
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BelTel reveals an growing Twitter presence with 241,777 followers. The account demonstrates a content-creator strategy, averaging 19.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025