Beppe Sala
Profilo ufficiale di Beppe Sala, Sindaco di Milano. Gestito insieme allo staff.
122,077
Followers
411
Following
8,585
Tweets
201.8
Avg Engagement
393
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BeppeSala's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2015-12-18
- Verification:No
- Location:Milano
Data Summary
- Tweets Analyzed:3,201
- Avg Likes per Tweet:167.1
- Avg Retweets per Tweet:34.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,201 tweetsI tweet ricevono un elevato numero di likes e retweet, indicando un forte coinvolgimento da parte degli utenti. La media di interazione suggerisce un pubblico attento e reattivo.
167.1
Avg Likes/Tweet
34.7
Avg Retweets/Tweet
534,851
Total Likes
111,215
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
29
Median Likes
8
Median Retweets
102
75th Percentile
26,100
Top Tweet
1.65
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
38.5%
Original
49.8%
Replies
11.1%
Retweets
0.7%
Quotes
0.0%
Threads
0.2%
With Media
54.7%
With Links
84.6%
With #Tags
29.7%
With @Mentions
3.6%
With Emojis
216
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.29
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
87.9%
Weekday Posts
12.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,201 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 354 retweets (11% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,201 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersL'audience è composta principalmente da cittadini milanesi e italiani interessati a politica e questioni locali. Include anche utenti che seguono notizie e dibattiti pubblici.
Average
Audience Quality
34.1%
Suspicion Index
50.3%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
58.1%
Empty Bio
52.4%
<10 Tweets
5.3%
Mass Following (>2K)
0.0%
New (<90 days)
66.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.9%
No URL
42.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,373,980
Total Potential Reach
6
Median Follower Reach
43
75th Percentile Reach
3.6%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
29.0%
Creators
2,902 accounts
18.6%
Consumers
1,859 accounts
52.4%
Dormant
5,239 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
38
Verified Followers
0.38% of total
707
Protected Accounts
7.07% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,778 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RadioItalia | 730,949 | Radio Station | Music, Italian, Support |
| @ninazilli | 268,083 | Singer | Music, Clouds, Broken Legs |
| @mara_carfagna | 243,266 | Politician | Politics, Southern Italy, Freedom |
| @you_trend | 118,355 | Political Analyst | Analisi, dati, politica |
| @IlPaoloGiordano | 100,483 | Giornalista | News, Journalism, Communication |
| @Parpiglia | 98,396 | Giornalista | Calcio, Giornalismo, Storie |
| @europainitalia | 88,881 | Diplomat | EU, Italy, Representation |
| @XeniaKsenija21 | 85,414 | Influencer | Notorious, Fashion, Travel |
| @alessandrasard1 | 66,881 | Journalist | Fashion, Travel, Food |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,190
Followers With Bio
5,810
Followers Without Bio
41.9%
% With Bio
58.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,201 analyzed76,543
Combined Engagement
64,490
Total Likes
12,053
Total Retweets
15,309
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
0%
With @Mentions
20%
With Links
Topical Analysis:
Quando il Ministro Di Maio avrà lavorato nella sua vita il 10% di quanto ho fatto io, sarà più titolato a definirmi “fighetto”. Non ho altro da aggiungere.
Ho chiesto al Prefetto di denunciare gli organizzatori della manifestazione dei cosiddetti "gilet arancioni". Un atto di irresponsabilità in una città come Milano che così faticosamente sta cercando di uscire dalla difficile situazione in cui si trova.
Olympic Winter Games 2026! TAAAC! #MilanoCortina2026 #wedreamtogether https://t.co/GiMXZX40lJ
Il 27 febbraio in rete circolava il video #milanononsiferma: forse ho sbagliato a rilanciarlo, ma in quel momento nessuno aveva compreso la veemenza del virus. Accetto le critiche, ma non tollero che qualcuno possa ancora marciarci su per scopi politici. #CTCF
A Milano abbiamo fatto una delibera che impone a chi vuole usare uno spazio pubblico del Comune di firmare una dichiarazione di impegno al rispetto della Costituzione italiana, repubblicana e antifascista. Se a qualcuno non sta bene che vada da un’altra parte. #Piazzapulita
Key Insights & Takeaways
Il sindaco usa il Twitter per esprimere opinioni personali e critiche politiche Molte pubblicazioni riguardano eventi locali e questioni di sicurezza Il profilo riflette una presenza attiva e diretta nel dibattito pubblico
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 122,077
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BeppeSala reveals an well-established Twitter presence with 122,077 followers. The account demonstrates a conversation-first approach, averaging 201.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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