Bernalillo County

Bernalillo County

@BernCounty

Official Twitter account for Bernalillo County, New Mexico. Also: @BCSONM @BernCo_EOC @BerncoFire @BernCoBernie @BernCoAssessor @BernCoClerk & @BernCoTreasurer

Albuquerque, NM https://www.bernco.gov/ Joined 2013-02-26 Date of Analysis: Dec 16, 2025

12,820

Followers

4,560

Following

14,376

Tweets

2.6

Avg Engagement

156

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BernCounty's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2013-02-26
  • Verification:Yes
  • Location:Albuquerque, NM

Data Summary

  • Tweets Analyzed:500
  • Avg Likes per Tweet:1.3
  • Avg Retweets per Tweet:1.3
  • Followers Analyzed:12,702

Engagement Analysis

Based on 500 tweets

The account maintains moderate engagement with an average of 14 likes and 4 retweets per tweet. Verified accounts make up a small percentage of the followers.

1.3

Avg Likes/Tweet

1.3

Avg Retweets/Tweet

662

Total Likes

636

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

3

75th Percentile

34

Top Tweet

0.2

Engagement per 1K Followers

Normalized influence metric

Long Tail

Engagement Pattern

Mix of hits and regular posts

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

55.0%

Original

20.4%

Replies

22.8%

Retweets

1.8%

Quotes

0.0%

Threads

0.0%

With Media

63.2%

With Links

48.2%

With #Tags

40.2%

With @Mentions

25.6%

With Emojis

208

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.37

Reply/Original Ratio

0.08

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

90.6%

Weekday Posts

9.4%

Weekend Posts

Top Hashtags

#bernco (117) #nm (27) #abq (21) #hiring (15) #jobs (13) #petoftheweek (12) #mondaymotivation (11) #careers (11) #trafficalert (10) #springbreak (6)

Most Mentioned

@bcsonm (73) @berncounty (18) @berncofire (13) @krqe (11) @berncoassessor (11) @bernco (10) @cabq (9) @nmdoh (7) @unmhospital (6) @abqride (5)

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Content Strategy Analysis

Based on 500 tweets

Content Type Distribution

Content Breakdown

Original Tweets 275 (55%)
Replies 102 (20%)
Retweets 114 (23%)
Quote Tweets 9 (2%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 114 retweets (23% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 500 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 12,702 followers

The primary audience includes residents of Bernalillo County and local stakeholders. The account also reaches out to schools, law enforcement, and emergency services.

Good

Audience Quality

19.5%

Suspicion Index

25.2%

Low-Quality %

58

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

36.1%

Empty Bio

22.1%

<10 Tweets

10.9%

Mass Following (>2K)

0.0%

New (<90 days)

35.9%

Low Ratio (<0.1)

0.0%

New (<180 days)

69.1%

No URL

14.4%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

31,934,203

Total Potential Reach

58

Median Follower Reach

301

75th Percentile Reach

11.4%

>1K followers

1.8%

>10K followers

0.7%

>50K followers

0.5%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

56.6%

Creators

7,195 accounts

21.3%

Consumers

2,705 accounts

22.1%

Dormant

2,802 accounts

238

Verified Followers

1.87% of total

9.7%

Professional Bios

founder, dev, analyst, etc.

0.17

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Albuquerque, NM (2,809) New Mexico, USA (606) New Mexico (325) Albuquerque, New Mexico (322) Albuquerque (227) Santa Fe, NM (179) United States (178) Rio Rancho, NM (122) Albuquerque NM (68) Las Cruces, NM (44)

238

Verified Followers

1.87% of total

1,399

Protected Accounts

11.01% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@Interior 4,947,596 Government Official Conservation, Stewardship, Policy
@BreakingBad 1,476,427 TV Show TV shows, crime, drama
@soledadobrien 1,320,041 Journalist working, mom, journalist
@NOH8Campaign 802,055 Activism equality, bullying, discrimination
@nonprofitorgs 774,729 Nonprofit Advocate Nonprofits, Digital Marketing, Fundraising
@luxurytravel 719,966 Travel Blogger luxury travel, editor, blog
@DarrenKavinoky 617,756 Attorney Trial Attorney, Host, TV Legal Analyst
@JeffreyHayzlett 517,424 Speaker Primetime TV, Podcasting, Business
@zaibatsu 467,580 Digital Marketer Art, Social Media, Science
@TedNguyen 443,176 Content Creator Community, Travel, Culture

Top Keywords in Follower Bios

mexico (718) nm (537) albuquerque (521) love (454) life (363) mom (274) community (272) abq (235) lover (226) family (220)

Top Hashtags in Follower Bios

#abq (82) #nmpol (41) #newmexico (40) #albuquerque (35) #nm (33) #blm (21) #oplive (19) #golobos (18) #1 (18) #nmleg (18)

8,120

Followers With Bio

4,582

Followers Without Bio

63.93%

% With Bio

36.07%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 500 analyzed

139

Combined Engagement

64

Total Likes

75

Total Retweets

28

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

60%

With @Mentions

60%

With Links

Topical Analysis:

Public Safety Community Events Local Government Emergency Services Collaboration
Bernalillo County
@BernCounty

RT @NWSAlbuquerque: Extremely dangerous wind speeds are expected on Wednesday. Postpone travel if possible. These winds will be capable of…

2023-02-22
Retweets: 34 Likes: 0 Engagement: 34
Bernalillo County
@BernCounty

Bernalillo County is partnering with the @BerncoDa, U.S. Attorney’s Office, @ABQPoliceChief, @BCSONM &amp; @ABQschools to create a safer school environment for students and staff in APS facilities. https://t.co/X8i0uLhUiZ #GunFreeZones #SafeSchools https://t.co/PaXy84T4Kc

2023-03-29
Retweets: 3 Likes: 28 Engagement: 31
Bernalillo County
@BernCounty

RT @BCSONM: ⚠️ 𝗘𝗻𝗱𝗮𝗻𝗴𝗲𝗿𝗲𝗱 𝗠𝗶𝘀𝘀𝗶𝗻𝗴 𝗣𝗲𝗿𝘀𝗼𝗻 𝗔𝗹𝗲𝗿𝘁: 𝗗𝗼𝗺𝗶𝗻𝗶𝗰 𝗖𝗿𝗲𝘀𝗽𝗶𝗻 ⚠️ 𝑃𝑙𝑒𝑎𝑠𝑒 𝑠ℎ𝑎𝑟𝑒! The Bernalillo County Sheriff’s Office requests the publ…

2023-04-03
Retweets: 28 Likes: 0 Engagement: 28
Bernalillo County
@BernCounty

❄️ 𝐖𝐄𝐀𝐓𝐇𝐄𝐑 𝐔𝐏𝐃𝐀𝐓𝐄 ❄️ We're expecting a storm coming in today! Our crews are keeping an eye out and expect the snow to come later around midnight tonight. We will have crews out at 4 a.m. to check roads and address plowing and salting. https://t.co/POOTSLar1v

2023-01-24
Retweets: 5 Likes: 23 Engagement: 28
Bernalillo County
@BernCounty

Bernalillo County Animal Care Services is hosting its first FREE drive-thru vaccine and microchip event on Wednesday, March 8 from 10 a.m. – 1 p.m. https://t.co/vkP10k7dEG

2023-03-06
Retweets: 5 Likes: 13 Engagement: 18

Key Insights & Takeaways

The account frequently collaborates with local agencies and departments to promote public safety and community initiatives. It shares timely updates on weather, events, and services to keep the audience informed. The use of multiple handles suggests a coordinated effort to cover different aspects of county operations.

Strengths

  • + Established follower base of 12,820
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BernCounty reveals an growing Twitter presence with 12,820 followers. The account demonstrates a content-creator strategy, averaging 2.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025