Big Issue
Want to end poverty in the UK? Join us & let’s create work opportunities and a positive impact for those that need it most.
68,805
Followers
1,672
Following
62,643
Tweets
18.2
Avg Engagement
786
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BigIssue's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2010-02-05
- Verification:Yes
- Location:UK
Data Summary
- Tweets Analyzed:3,248
- Avg Likes per Tweet:12.7
- Avg Retweets per Tweet:5.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,248 tweetsThe account maintains a consistent level of engagement with an average of 1,042 likes and 208 retweets per tweet. Its content often sparks discussions, especially around controversial or thought-provoking topics.
12.7
Avg Likes/Tweet
5.4
Avg Retweets/Tweet
41,327
Total Likes
17,635
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
13
75th Percentile
2,228
Top Tweet
0.26
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
89.5%
Original
5.8%
Replies
4.6%
Retweets
0.1%
Quotes
0.0%
Threads
0.7%
With Media
98.4%
With Links
11.9%
With #Tags
28.8%
With @Mentions
9.8%
With Emojis
179
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.06
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
79.2%
Weekday Posts
20.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,248 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 149 retweets (5% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,248 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely socially conscious individuals interested in poverty alleviation, social justice, and cultural movements. They are also drawn to collaborations with high-profile artists and activists.
Good
Audience Quality
18.0%
Suspicion Index
15.5%
Low-Quality %
211
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
23.9%
Empty Bio
11.3%
<10 Tweets
27.9%
Mass Following (>2K)
0.0%
New (<90 days)
27.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
71.5%
No URL
7.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
39,261,546
Total Potential Reach
211
Median Follower Reach
766
75th Percentile Reach
20.7%
>1K followers
2.9%
>10K followers
0.7%
>50K followers
0.4%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
75.6%
Creators
7,556 accounts
13.2%
Consumers
1,315 accounts
11.3%
Dormant
1,129 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
120
Verified Followers
1.2% of total
1,008
Protected Accounts
10.08% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,135 | Wrestler | Wrestling, Motivation, Self-promotion |
| @saatchi_gallery | 1,840,060 | Art Gallery | contemporary art, culture, London grads |
| @SinghLions | 1,328,095 | Restaurateur | Food, Travel, Influencer |
| @NOH8Campaign | 798,966 | Activism | equality, bullying, discrimination |
| @krishgm | 697,525 | Journalist | News, Unreported World, Podcast |
| @eyemagazine | 643,083 | Editor | Design, Typography, Magazine |
| @coldwarsteve | 424,851 | Artist | satire, art, politics |
| @O2 | 370,767 | Telecommunications | Customer service, Telecommunications, Mobile network |
| @SmileyNews | 343,182 | News Curator | Positive news, Smiley Movement, World news |
| @pentagram | 315,269 | Design Studio | Design, Multi-disciplinary, Independent |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,610
Followers With Bio
2,390
Followers Without Bio
76.1%
% With Bio
23.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,248 analyzed9,530
Combined Engagement
6,385
Total Likes
3,145
Total Retweets
1,906
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
60%
With @Mentions
100%
With Links
Topical Analysis:
Today's front cover: @thisismaneskin Måneskin are now the biggest band to emerge from Eurovision since ABBA. They’ve sold millions of records and been streamed billions of times. They tell us they now have a unique plan to change the world for the better. #frontcover https://
Announcement time! @ArcticMonkeys and Big Issue have joined forces to produce the souvenir programme for the homecoming leg of the band’s globe-trotting tour. https://t.co/WuHFcoEAQd
Those who celebrate the Suffragettes while condemning climate activists are hypocrites, said the great-granddaughter of Emmeline Pankhurst at a march supporting the #Barclays7 https://t.co/866Bh3xdA2
RT @cjayanetti: NEW: The DWP is rejecting a record high of 90% of PIP disability benefit appeals Those who then take their appeal to tribunal have an 80% success rate Campaigners say the DWP is ignoring legal rulings in order to reject appeals By me, for @BigIssue https://t.co
“If the government was serious about ending begging then ministers would be focusing on renewing their commitment to end rough sleeping. To do so, they need to stop deflecting with headline-grabbing measures” https://t.co/jsnVErVV3X
Key Insights & Takeaways
The account frequently collaborates with high-profile artists and cultural figures to increase visibility and credibility. It emphasizes social justice and poverty alleviation, positioning itself as a platform for meaningful change. Content often includes calls to action and highlights historical and contemporary movements, encouraging audience participation.
Strengths
- + Established follower base of 68,805
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BigIssue reveals an growing Twitter presence with 68,805 followers. The account demonstrates a content-creator strategy, averaging 18.2 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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