Bank for International Settlements
Promoting global monetary & financial stability since 1930
178,857
Followers
897
Following
21,153
Tweets
38.1
Avg Engagement
2,711
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BIS_org's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2010-06-22
- Verification:Yes
- Location:Basel, Switzerland
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:26.9
- Avg Retweets per Tweet:11.2
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsThe account maintains moderate engagement with an average of 585 likes and 218 retweets per tweet. The content often includes links to reports and events, which may influence engagement patterns.
26.9
Avg Likes/Tweet
11.2
Avg Retweets/Tweet
87,449
Total Likes
36,520
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
15
Median Likes
6
Median Retweets
38
75th Percentile
1,386
Top Tweet
0.21
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.2%
Original
2.6%
Replies
3.8%
Retweets
1.5%
Quotes
0.0%
Threads
0.0%
With Media
95.6%
With Links
53.4%
With #Tags
21.6%
With @Mentions
3.3%
With Emojis
193
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.4
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
95.1%
Weekday Posts
4.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 122 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes economists, policymakers, and financial professionals. They are likely interested in global economic trends, financial regulations, and technological advancements in finance.
Average
Audience Quality
27.4%
Suspicion Index
29.6%
Low-Quality %
39
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
41.2%
Empty Bio
27.0%
<10 Tweets
17.3%
Mass Following (>2K)
0.0%
New (<90 days)
59.6%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.4%
No URL
18.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
61,136,206
Total Potential Reach
39
Median Follower Reach
157
75th Percentile Reach
5.2%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
50.3%
Creators
25,126 accounts
22.8%
Consumers
11,393 accounts
27.0%
Dormant
13,481 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,563
Verified Followers
1.55% of total
11,952
Protected Accounts
11.83% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,889 | Wrestler | Wrestling, Motivation, Self-promotion |
| @FelipeCalderon | 6,082,336 | Politician | Politics, Climate Change, Sustainable Development |
| @ProfDemirtas | 5,136,191 | Academic | Technology, Space, Medicine |
| @CoinDesk | 3,065,619 | Cryptocurrency News | Cryptocurrency, Markets, Data |
| @moonriver365 | 2,175,684 | Politician | politics, leadership, nation-building |
| @JoseAMeadeK | 1,600,090 | Politician | Family, Economics, Law |
| @tito_mboweni | 1,477,480 | Politician | Economics, Politics, Agriculture |
| @JunetMohamed | 965,099 | Politician | Politics, Family, Leadership |
| @WehliyeMohamed | 930,168 | Central Banker | Economics, Finance, Fatherhood |
| @Banxico | 918,378 | Central Bank | Economics, Finance, Central Bank |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
61,274
Followers With Bio
39,722
Followers Without Bio
60.67%
% With Bio
39.33%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed4,748
Combined Engagement
3,596
Total Likes
1,152
Total Retweets
950
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
100%
With Hashtags
0%
With @Mentions
80%
With Links
Topical Analysis:
#Cryptocurrencies such as #ETH rely on #miners to update the #blockchain. These intermediaries can include, exclude and order transactions at will, allowing for market manipulation in #DeFi #BISBulletin https://t.co/5JSaTmiU4i https://t.co/QvPEiTsYJR
Is green the new black? Luiz Pereira da Silva, author of the #GreenSwan, opens the second edition of the #GreenSwanConference on 31 May – do not miss it! https://t.co/W5Yn53Vukb https://t.co/L0ZKRhetfW
The special pre-released chapter of the #BISAnnualEconReport is out. Get a glimpse into the future monetary system https://t.co/Bd9S2v9a3x https://t.co/Lcm2rQeqWY
“Introducing a #CBDC is not a universal solution. It has to come in a package with digital and financial literacy and identity, among other things. For that, public and private sectors have to work together.” Cecilia Skingsley, #BISInnovationHub Head #IMFMeetings #DigitalMoney ht
The domestic monetary system is like a tree with the central banks as the solid trunk supporting a rich and diverse ecosystem. The global monetary system is a healthy forest whose canopy facilitates cross-border transactions #BISAnnualEconReport https://t.co/Bd9S2v9a3x https://t.
Key Insights & Takeaways
The account frequently discusses cryptocurrencies and blockchain technology, highlighting their role in financial systems. It promotes events like the #GreenSwanConference, indicating a focus on emerging economic risks and sustainability. The account shares pre-released chapters of annual reports, offering insights into future monetary policy directions.
Strengths
- + Established follower base of 178,857
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BIS_org reveals an growing Twitter presence with 178,857 followers. The account demonstrates a content-creator strategy, averaging 38.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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