Blue Apron
This account is no longer active except for customer service requests. For Blue Apron recipes, tips and more follow us on Instagram or TikTok at blueapron!
52,932
Followers
1,463
Following
43,288
Tweets
2.5
Avg Engagement
552
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @blueapron's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-07-24
- Verification:No
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,229
- Avg Likes per Tweet:1.3
- Avg Retweets per Tweet:1.1
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,229 tweetsThe account has moderate engagement with an average of 116 likes and 21 retweets per tweet. Engagement appears to be low compared to its follower count, suggesting limited interaction.
1.3
Avg Likes/Tweet
1.1
Avg Retweets/Tweet
4,357
Total Likes
3,623
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
2,851
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
19.6%
Original
78.8%
Replies
0.4%
Retweets
1.1%
Quotes
0.0%
Threads
0.3%
With Media
31.3%
With Links
7.9%
With #Tags
87.7%
With @Mentions
11.9%
With Emojis
139
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
4.03
Reply/Original Ratio
2.64
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
84.8%
Weekday Posts
15.2%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,229 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 14 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,229 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience primarily consists of individuals interested in meal delivery services and healthy eating. They are likely looking for recipe ideas and cooking tips.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
80
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
76.6%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
35,207,348
Total Potential Reach
80
Median Follower Reach
324
75th Percentile Reach
10.3%
>1K followers
1.6%
>10K followers
0.5%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,998 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,299
Protected Accounts
12.99% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,092,762 | Wrestler | Wrestling, Motivation, Self-promotion |
| @altonbrown | 4,367,852 | Chef | Cooking, Science, Humor |
| @RepSwalwell | 1,515,834 | Politician | Politics, Family, California |
| @ZachBoychuk | 823,897 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @RubberNinja | 689,675 | Animator | Animator, Artist, Voice Actor |
| @JaniceDean | 592,260 | Meteorologist | Family, Weather, Writing |
| @beardfoundation | 531,355 | Culinary Organization | Food, Good, Foundation |
| @astrologyzone | 518,905 | Astrologer | astrology, horoscopes, subscription |
| @NetSuite | 452,260 | Software Provider | business, software, potential |
| @eWhispers | 416,686 | Financial Analyst | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,595
Followers With Bio
3,405
Followers Without Bio
65.95%
% With Bio
34.05%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,229 analyzed3,930
Combined Engagement
933
Total Likes
2,997
Total Retweets
786
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
60%
With @Mentions
80%
With Links
Topical Analysis:
RT @businessinsider: Blue Apron will shutter all its facilities on Election Day and give its employees a paid day off to vote https://t.co/zJV3QNd5nR
#electiondayholiday https://t.co/5rTDqVYOZx
@JoshMalina https://t.co/7EILp3V4wf
@netflix Season to taste.
Protecting your ingredients since 2012 💪😂 https://t.co/ZM1H6tY6tN
Key Insights & Takeaways
The account is no longer active for general content, focusing only on customer service requests. It redirects followers to other platforms for recipes and tips, indicating a shift in strategy. Engagement metrics suggest limited interaction with the audience despite a large following.
Strengths
- + Established follower base of 52,932
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @blueapron reveals an growing Twitter presence with 52,932 followers. The account demonstrates a conversation-first approach, averaging 2.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access