Bristol Myers Squibb
Entreprise #BioPharmaceutique. Nous développons des médicaments innovants qui aident les #patients à surmonter des maladies graves.
11,926
Followers
687
Following
2,872
Tweets
14.6
Avg Engagement
60
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BMSFrance's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-02-23
- Verification:No
- Location:France
Data Summary
- Tweets Analyzed:500
- Avg Likes per Tweet:11.0
- Avg Retweets per Tweet:3.6
- Followers Analyzed:12,123
Engagement Analysis
Based on 500 tweetsThe account has average engagement with likes and retweets, indicating a moderate level of interaction. Their top tweets often include calls to action and fundraising appeals.
11.0
Avg Likes/Tweet
3.6
Avg Retweets/Tweet
5,501
Total Likes
1,778
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
1
Median Retweets
13
75th Percentile
834
Top Tweet
1.22
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
63.4%
Original
26.6%
Replies
7.2%
Retweets
2.8%
Quotes
0.0%
Threads
0.0%
With Media
70.4%
With Links
80.4%
With #Tags
35.8%
With @Mentions
7.2%
With Emojis
214
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.42
Reply/Original Ratio
0.39
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
91.6%
Weekday Posts
8.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 500 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 36 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 500 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 12,123 followersThe audience is likely healthcare professionals, patients, and caregivers interested in cancer and chronic disease treatments. They may also include philanthropists and donors.
Average
Audience Quality
20.8%
Suspicion Index
25.7%
Low-Quality %
81
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
42.3%
Empty Bio
15.3%
<10 Tweets
18.1%
Mass Following (>2K)
0.0%
New (<90 days)
38.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.7%
No URL
9.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,158,717
Total Potential Reach
81
Median Follower Reach
346
75th Percentile Reach
10.8%
>1K followers
0.9%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
66.5%
Creators
8,059 accounts
18.2%
Consumers
2,209 accounts
15.3%
Dormant
1,855 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
105
Verified Followers
0.87% of total
1,306
Protected Accounts
10.77% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LouisSerge | 305,569 | - | - |
| @robtswthrayguns | 259,722 | Inventor | synthwave, NFT, NSFW |
| @ONUinfo | 191,095 | News outlet | News, United Nations, French |
| @Rothensenflamme | 159,104 | Sports Journalists | football, radio show, sports |
| @bmsnews | 157,331 | Pharmaceuticals | Pharma, Healthcare, Innovation |
| @Nicochan33 | 111,601 | Consultant | AI, digital transformation, sustainability |
| @DrPascalMeier | 110,716 | Cardiologist | Cardiology, Heart, ESCDigitalSummit |
| @PhilippeCROIZON | 93,493 | Adventurer | Adventure, Speaker, Author |
| @IsaMergault | 86,114 | Actress | Comedy, Writing, Directing |
| @EDHEC_BSchool | 84,822 | Education | Business, Education, Impact |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,996
Followers With Bio
5,127
Followers Without Bio
57.71%
% With Bio
42.29%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 500 analyzed1,373
Combined Engagement
956
Total Likes
417
Total Retweets
275
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
80%
With @Mentions
20%
With Links
Topical Analysis:
Continuez à partager #ExploreForCancer jusqu’au 8 décembre ! Pour chaque repost, like ou commentaire, Bristol Myers Squibb verse 1€ pour la recherche. Objectif : 200 000€ pour l’@Institut_IRSL. La mobilisation continue sur https://t.co/0l5TeTQrN8
#ExploreForCancer, ça commence aujourd'hui ! Jusqu'au 4 décembre, vivez une expérience artistique immersive et découvrez les avancées de l’immunothérapie et des CAR-T contre le #cancer. Une initiative Bristol Myers Squibb avec @Institut_IRSL @reseauKpoumon.
Cancer du poumon = trop tard pour arrêter le tabac ? C'est faux ! Il existe au moins 10 bonnes raisons d'entamer un sevrage tabagique. Explications du Dr Laurent Portel, pneumologue membre du @PneumoCphg.
Savez-vous ce qu'est l'immunothérapie ?
Vous aussi, engagez-vous contre le #cancer ! Pour chaque partage du #ExploreForCancer, Bristol Myers Squibb s'engage à verser 1€ à @Institut_IRSL. À votre tour de partager !
Key Insights & Takeaways
Their content often includes calls to action and fundraising appeals. They focus on patient education and awareness around serious diseases. They leverage campaigns like #ExploreForCancer to drive engagement and support.
Strengths
- + Established follower base of 11,926
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BMSFrance reveals an growing Twitter presence with 11,926 followers. The account demonstrates a content-creator strategy, averaging 14.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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