Bob Pickard
Public relations for leaders 🌐 Comms career @ 🇺🇸🇨🇳🇯🇵🇨🇦🇰🇷🇸🇬 PR newsmaker ⚡️📰🎙️📺 📲 💬 On the air 📶 🛜 📡🗼Tackling the tough ones
92,615
Followers
40,789
Following
18,390
Tweets
103.3
Avg Engagement
2,093
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BobPickard's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2008-12-31
- Verification:No
- Location:🗺️ 44.3474° N, 75.9835° W
Data Summary
- Tweets Analyzed:3,164
- Avg Likes per Tweet:5.8
- Avg Retweets per Tweet:97.6
- Followers Analyzed:10,991
Engagement Analysis
Based on 3,164 tweetsHis tweets typically receive moderate engagement with an average of 150 likes and 45 retweets. The content often sparks discussions, especially around controversial or high-profile PR issues.
5.8
Avg Likes/Tweet
97.6
Avg Retweets/Tweet
18,240
Total Likes
308,734
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
14
75th Percentile
26,899
Top Tweet
1.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
22.3%
Original
44.9%
Replies
21.2%
Retweets
11.5%
Quotes
0.0%
Threads
0.3%
With Media
46.8%
With Links
12.7%
With #Tags
76.4%
With @Mentions
6.6%
With Emojis
173
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
2.01
Reply/Original Ratio
0.54
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.3%
Weekday Posts
25.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,164 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 671 retweets (21% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,164 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,991 followersHis audience includes PR professionals, media outlets, and business leaders interested in communication strategies. The content is tailored for those looking to understand crisis management and media engagement.
Good
Audience Quality
14.4%
Suspicion Index
3.9%
Low-Quality %
1,237
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
5.1%
Empty Bio
4.4%
<10 Tweets
45.4%
Mass Following (>2K)
0.0%
New (<90 days)
7.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
46.4%
No URL
2.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
75,186,453
Total Potential Reach
1,237
Median Follower Reach
3,239
75th Percentile Reach
56.4%
>1K followers
9.6%
>10K followers
1.8%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
90.3%
Creators
9,926 accounts
5.3%
Consumers
583 accounts
4.4%
Dormant
482 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
528
Verified Followers
4.8% of total
402
Protected Accounts
3.65% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,899 | Wrestler | Wrestling, Motivation, Self-promotion |
| @KimDotcom | 1,391,232 | Entrepreneur | Entrepreneur, Gamer, Internet Freedom |
| @konkrumah | 1,030,273 | Politician | - |
| @Jason | 727,291 | Investor | startups, investing, podcasting |
| @SavvyRinu | 644,304 | Activist | Activism, Strategy, Fashion |
| @ammr | 601,028 | Digital Marketer | Digital Marketing, Social Media, Training |
| @JaniceDean | 592,823 | Meteorologist | Family, Weather, Writing |
| @Uldouz | 459,268 | Influencer | Women's rights, Charity, Social media |
| @JamesMelville | 437,512 | Consultant | Communications, Sponsorship, Writing |
| @ktanaka13 | 413,505 | Musician | rock, blues, pop |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
10,435
Followers With Bio
564
Followers Without Bio
94.87%
% With Bio
5.13%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,164 analyzed102,156
Combined Engagement
0
Total Likes
102,156
Total Retweets
20,431
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @tomaspueyo: India just passed China as the most populous country in the world. Why? Because of the biggest accident in history Look at where people live in India. What's that band up north? https://t.co/91Atp9t8HL
RT @ShannonRSingh: Yesterday was my last day at Twitter: the entire Human Rights team has been cut from the company. I am enormously proud of the work we did to implement the UN Guiding Principles on Business & Human Rights, to protect those at-risk in global conflicts &
RT @DrShepherd2013: Heatwaves should not be covered with kids eating ice cream or romping around in fountains. Cover extreme heat as a threat not a vacation. We don't cover the approach of a hurricane as great potential kite flying weather
RT @ABC: "We're just having a bit of an earthquake here": New Zealand Prime Minister Jacinda Ardern barely skipped a beat when a quake struck during a live TV interview. https://t.co/tKLFX9Kn5a https://t.co/n97xbTGaRu
RT @spectatorindex: BREAKING: Twitter records highest number of people on its platform at the one time
Key Insights & Takeaways
He frequently highlights real-world PR challenges and media interactions, which provide practical examples for professionals. His tweets often spark discussions, especially around controversial or high-profile PR issues. He uses Twitter as a platform to share insights and lessons from real PR cases, making it a valuable resource for his audience.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 92,615
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BobPickard reveals an well-established Twitter presence with 92,615 followers. The account demonstrates a conversation-first approach, averaging 103.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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