Boomi
Boomi is the platform for intelligent connectivity and automation. Connect everyone to everything, anywhere. #TeamBoomi
105,531
Followers
4,227
Following
12,248
Tweets
4.8
Avg Engagement
415
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @boomi's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-05-28
- Verification:No
- Location:Global
Data Summary
- Tweets Analyzed:3,202
- Avg Likes per Tweet:2.9
- Avg Retweets per Tweet:1.9
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,202 tweetsBoomi's tweets typically receive moderate engagement, with an average of 46 likes and 17 retweets per post. The account leverages both product announcements and personal stories to maintain interaction and relevance.
2.9
Avg Likes/Tweet
1.9
Avg Retweets/Tweet
9,194
Total Likes
6,219
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
655
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
81.6%
Original
2.9%
Replies
12.9%
Retweets
2.6%
Quotes
0.0%
Threads
0.1%
With Media
97.2%
With Links
75.7%
With #Tags
61.7%
With @Mentions
11.6%
With Emojis
225
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.04
Reply/Original Ratio
0.2
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.7%
Weekday Posts
2.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,202 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 413 retweets (13% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,202 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe primary audience includes businesses and IT professionals interested in integration and automation solutions. Additionally, the account appeals to fans of sports, particularly hockey, through mentions of employees like Evander Kane.
Average
Audience Quality
25.3%
Suspicion Index
19.5%
Low-Quality %
91
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.9%
Empty Bio
19.6%
<10 Tweets
29.9%
Mass Following (>2K)
0.0%
New (<90 days)
49.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.9%
No URL
10.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,502,474
Total Potential Reach
91
Median Follower Reach
340
75th Percentile Reach
10.2%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
54.8%
Creators
5,479 accounts
25.6%
Consumers
2,560 accounts
19.6%
Dormant
1,957 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
118
Verified Followers
1.18% of total
1,044
Protected Accounts
10.44% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @adage | 989,470 | Advertising | advertising, marketing, innovation |
| @zhang_heqing | 326,300 | Counsellor | Counselling, Director, Personal |
| @robtswthrayguns | 258,067 | Inventor | synthwave, NFT, NSFW |
| @conquerer1 | 236,331 | Entertainer | MUSIC, AWARDS, CELEBRITIES |
| @SteveGutzler | 142,376 | Keynote Speaker | Leadership, Emotional Intelligence, Inspiration |
| @randal_olson | 119,630 | Data Scientist | Machine Learning, Data Science, Data Visualization |
| @partnerforce | 108,502 | Salesforce Partner | Salesforce, Partners, Innovation |
| @NFTMansa | 107,628 | NFT Advocate | NFT, Advocate, Marketing |
| @Rackspace | 105,533 | Technology Company | Technology, Revenue Growth, Efficiency |
| @DataStax | 100,348 | Database | Cassandra, Open Source, NoSQL |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,109
Followers With Bio
2,891
Followers Without Bio
71.09%
% With Bio
28.91%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,202 analyzed1,568
Combined Engagement
155
Total Likes
1,413
Total Retweets
314
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
RT @MichaelDell: We must all do more https://t.co/XwVMMoyXto
RT @MichaelDell: I want to share a few thoughts with our customers, partners as we reinvent how we work, live during COVID-19 pandemic, along with a link to more about what @DellTech is doing at this time. We are all in this together. Be safe and take care of each other. https:/
RT @MichaelDell: Best part of the day so far has been #TakeYourChildToWork online version! Had so much fun reading a story and answering questions from all of the @DellTech kids! 😃 https://t.co/Iu4TuTObc8
📣 MAJOR ANNOUNCEMENT: We just launched Boomi Flow for multicloud deployments! Check out all the details of our new #workflowautomation solution that delivers trusted user engagement: https://t.co/4ky4gggLM1 https://t.co/mriepUiF9E
RT @DellTech: We're all in this together. https://t.co/ieyRzaGXrv
Key Insights & Takeaways
Boomi emphasizes its role in enterprise integration and automation through product launches like Boomi Flow. The account highlights employee stories, which adds a personal touch and fosters community engagement. It uses verified accounts and hashtags to increase visibility and credibility in the tech and sports spaces.
Strengths
- + Established follower base of 105,531
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @boomi reveals an growing Twitter presence with 105,531 followers. The account demonstrates a content-creator strategy, averaging 4.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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