Boston Magazine
Covering Boston news, power, food, property, culture, travel, and more. RTs not endorsements. New for 2023: https://www.bostonmagazine.com/best-of-boston/
170,273
Followers
12,318
Following
89,484
Tweets
2.8
Avg Engagement
2,239
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BostonMagazine's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-17
- Verification:No
- Location:Boston, MA
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:2.1
- Avg Retweets per Tweet:0.7
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains a steady level of engagement, with tweets averaging 73 likes and 16 retweets. The content often includes links to events and stories, encouraging interaction and sharing.
2.1
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
6,850
Total Likes
2,387
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
248
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.3%
Original
0.5%
Replies
7.0%
Retweets
0.2%
Quotes
0.0%
Threads
0.0%
With Media
95.2%
With Links
1.0%
With #Tags
9.5%
With @Mentions
0.6%
With Emojis
108
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
78.5%
Weekday Posts
21.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 228 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is primarily interested in Boston news, culture, and events, with a focus on local power dynamics and community happenings. They engage with content that highlights both well-known and emerging figures in the city.
Average
Audience Quality
31.0%
Suspicion Index
43.5%
Low-Quality %
15
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
53.0%
Empty Bio
42.5%
<10 Tweets
10.8%
Mass Following (>2K)
0.0%
New (<90 days)
59.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
80.9%
No URL
34.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
90,690,012
Total Potential Reach
15
Median Follower Reach
132
75th Percentile Reach
7.4%
>1K followers
1.4%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
40.1%
Creators
20,070 accounts
17.3%
Consumers
8,657 accounts
42.5%
Dormant
21,273 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
433
Verified Followers
0.43% of total
10,720
Protected Accounts
10.61% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,454 | Wrestler | Wrestling, Motivation, Self-promotion |
| @DJPaulyD | 3,598,998 | DJ | Music, DJing, Booking |
| @Alyssa_Milano | 3,499,878 | - | - |
| @Tripadvisor | 3,416,492 | Travel Influencer | Travel, Vacations, Trips |
| @mishacollins | 2,791,231 | Actor | Actor, baker, candlestick maker |
| @6BillionPeople | 2,033,366 | - | - |
| @zlj517 | 1,984,697 | Spokesman | Geopolitics, Diplomacy, Communication |
| @PreetBharara | 1,771,805 | Lawyer | Springsteen fan, Patriot, Proud immigrant |
| @DonnieWahlberg | 1,490,127 | Entertainer | Family, Boston, Entertainment |
| @soledadobrien | 1,317,638 | Journalist | working, mom, journalist |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
44,504
Followers With Bio
56,495
Followers Without Bio
44.06%
% With Bio
55.94%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed693
Combined Engagement
589
Total Likes
104
Total Retweets
139
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
The Sturniolo Triplets parlay YouTube car conversations and blindfolded baking stunts into a sold-out headlining show at the Sinclair. https://t.co/6RGe5QFhne
It's not just that she's the new mayor that makes Wu this year's most influential Bostonian; it's that she is a fundamentally new type of mayor. https://t.co/FEYxdCyB8T
Tonight: Abbott Elementary's @LisaAnnWalter at @LaughBoston and @noahfinnadams at @TheSinclair https://t.co/DzwC7CTtal https://t.co/OgfmkBnErv
Former TV news anchor @TheJackieBruno on the toll of relentless ambition. https://t.co/2m8irxT6S2
You've said that fans in Boston are racist. I'm here to tell you it's more complicated than that. https://t.co/kLhUe7s8wg
Key Insights & Takeaways
The account frequently highlights local celebrities and events, which likely drives engagement and follower interest. It emphasizes storytelling and real-life examples, making content relatable and shareable. The inclusion of multimedia links suggests a focus on visual and interactive content to boost engagement.
Strengths
- + Established follower base of 170,273
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BostonMagazine reveals an growing Twitter presence with 170,273 followers. The account demonstrates a content-creator strategy, averaging 2.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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