BoxyCharm
Always full size. Never full price. Welcome to BoxyCharm by IPSY! 💌💄
124,283
Followers
358
Following
37,824
Tweets
14.9
Avg Engagement
137
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @boxycharm's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2013-04-04
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,199
- Avg Likes per Tweet:10.1
- Avg Retweets per Tweet:4.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,199 tweetsThe account has a moderate to high engagement rate, with an average of 557 likes and 122 retweets per tweet. Engagement is driven by influencer collaborations and product showcases.
10.1
Avg Likes/Tweet
4.8
Avg Retweets/Tweet
32,373
Total Likes
15,412
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
1
75th Percentile
8,073
Top Tweet
0.12
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
13.3%
Original
83.0%
Replies
1.0%
Retweets
2.8%
Quotes
0.0%
Threads
0.4%
With Media
12.9%
With Links
6.6%
With #Tags
89.4%
With @Mentions
61.1%
With Emojis
133
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
6.26
Reply/Original Ratio
2.84
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
70.6%
Weekday Posts
29.4%
Weekend Posts
Top Hashtags
Most Mentioned
Want This Report as PDF?
We're building PDF export for these analytics reports. Register your interest to get early access.
Content Strategy Analysis
Based on 3,199 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 31 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,199 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of beauty enthusiasts and skincare lovers who are interested in curated product boxes and influencer-endorsed items. They are likely looking for recommendations and exclusive product insights.
Average
Audience Quality
22.1%
Suspicion Index
27.3%
Low-Quality %
19
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
39.3%
Empty Bio
24.5%
<10 Tweets
6.6%
Mass Following (>2K)
0.0%
New (<90 days)
50.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.1%
No URL
15.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,712,250
Total Potential Reach
19
Median Follower Reach
109
75th Percentile Reach
3.7%
>1K followers
0.3%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
52.0%
Creators
26,025 accounts
23.4%
Consumers
11,706 accounts
24.5%
Dormant
12,269 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
183
Verified Followers
0.18% of total
13,635
Protected Accounts
13.5% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @iambeckyg | 4,395,153 | Singer | Beauty, Music, Entrepreneur |
| @JASMINEVILLEGAS | 1,544,278 | Singer | Music, Dreaming, Life |
| @MannyMua733 | 1,479,717 | Influencer | Makeup, Beauty, LGBTQ+ |
| @MorpheBrushes | 1,149,972 | Makeup Artist | makeup, beauty, shopping |
| @tartecosmetics | 910,955 | Beauty Brand | beauty, cruelty-free, vegan |
| @spencerpratt | 826,490 | Influencer | Crystals, Reality TV, Entrepreneurship |
| @NOH8Campaign | 800,903 | Activism | equality, bullying, discrimination |
| @fentybeauty | 789,772 | Beauty Brand | makeup, beauty, cruelty-free |
| @IPSY | 779,448 | Beauty Influencer | beauty, inspiration, community |
| @alanaevansxxx | 704,568 | Adult Film Star | Advocate, Actress, President |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
59,072
Followers With Bio
41,924
Followers Without Bio
58.49%
% With Bio
41.51%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
Buy Follower Data
Export full follower list with profile details, bios, locations, and follower counts as CSV.
Buy Followers - from $15Buy Tweet Data
Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,199 analyzed11,683
Combined Engagement
1,771
Total Likes
9,912
Total Retweets
2,337
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
80%
With @Mentions
40%
With Links
Topical Analysis:
RT @StarlaYancy: It’s makeup first then hair and then get dressed don’t argue
Pro tip: Your neck should be included in your skincare routine! ☝️
👑 @iambeckyg wearing her @TresluceBeauty I Am Alma Palette from this month's #BoxyCharm box. 💙💙💙 https://t.co/xtMDTQrcig
RT @Dermstore: Here's what that acid in your skin care product actually does. ⚡️ https://t.co/GX0P2FOlfH
RT @MannyMua733: well… thank god we have twitter
Key Insights & Takeaways
The account heavily relies on influencer partnerships to drive engagement and credibility. Product showcases, especially from popular brands, are a key driver of interaction. The use of branded hashtags and links helps in tracking campaign performance and driving traffic.
Strengths
- + Established follower base of 124,283
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @boxycharm reveals an growing Twitter presence with 124,283 followers. The account demonstrates a conversation-first approach, averaging 14.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
Need Programmatic Access?
We're building an API for developers and researchers. Get access to Twitter data programmatically for your applications and analysis.
Register Interest for API Access