Brandon Novak

Brandon Novak

@Brandon_Novak

Skateboarder, jackass, author, motivational speaker, Interventionist. Struggling with addiction? Call me (610) 314-6747

West Chester PA / Baltimore MD https://brandonnovak.com/ Joined 2010-07-21 Date of Analysis: Dec 16, 2025

97,780

Followers

479

Following

3,437

Tweets

33.8

Avg Engagement

209

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @Brandon_Novak's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2010-07-21
  • Verification:No
  • Location:West Chester PA / Baltimore MD

Data Summary

  • Tweets Analyzed:3,052
  • Avg Likes per Tweet:23.5
  • Avg Retweets per Tweet:10.3
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,052 tweets

His tweets typically receive high engagement, with an average of 1,178 likes and 160 retweets. This suggests a dedicated and responsive audience that values his authenticity.

23.5

Avg Likes/Tweet

10.3

Avg Retweets/Tweet

71,789

Total Likes

31,328

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

6

Median Likes

3

Median Retweets

28

75th Percentile

2,482

Top Tweet

0.35

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

56.9%

Original

7.8%

Replies

34.8%

Retweets

0.6%

Quotes

0.0%

Threads

2.6%

With Media

62.7%

With Links

14.5%

With #Tags

54.4%

With @Mentions

13.9%

With Emojis

114

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.14

Reply/Original Ratio

0.02

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

77.3%

Weekday Posts

22.7%

Weekend Posts

Top Hashtags

#jackass (110) #addiction (107) #recovery (105) #sober (92) #vivalabam (77) #mtv (73) #cky (69) #mentalhealth (68) #recoveryispossible (61) #sobriety (55)

Most Mentioned

@brandon_novak (942) @bam__margera (155) @joefrantzrules (132) @youtube (83) @banyantreatment (47) @ryanforrecovery (22) @nickbarba (21) @ryan__cleveland (21) @charmcitytweets (19) @thisisgoober (19)

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Content Strategy Analysis

Based on 3,052 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,736 (57%)
Replies 238 (8%)
Retweets 1,061 (35%)
Quote Tweets 17 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,061 retweets (35% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,052 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His followers are likely individuals interested in personal development, recovery, and motivational content. They may also be skateboarders or those drawn to his candid and humorous style.

Average

Audience Quality

23.1%

Suspicion Index

23.9%

Low-Quality %

41

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

35.6%

Empty Bio

19.4%

<10 Tweets

13.6%

Mass Following (>2K)

0.0%

New (<90 days)

55.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

85.5%

No URL

12.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

22,119,280

Total Potential Reach

41

Median Follower Reach

153

75th Percentile Reach

5.0%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

60.3%

Creators

6,029 accounts

20.3%

Consumers

2,031 accounts

19.4%

Dormant

1,940 accounts

121

Verified Followers

1.21% of total

5.1%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (107) Los Angeles, CA (43) Pennsylvania, USA (41) United Kingdom (38) California, USA (36) England, United Kingdom (36) New York, USA (32) Philadelphia, PA (29) Florida, USA (29) London, England (28)

121

Verified Followers

1.21% of total

1,070

Protected Accounts

10.7% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,093,427 Wrestler Wrestling, Motivation, Self-promotion
@PleasureEllis 683,063 Entertainer Music, Transformation, Celebration
@IamMzilikazi 550,333 Musician Pan-African music, Album, Rise
@TheRealXPac 513,606 Wrestler WWE, Podcasting, Wrestling
@MyDirtyCams 406,403 Adult entertainer Adult, Webcam, Models
@RRWWE 385,538 Wrestler Wrestling, Martial Arts, Fitness
@berrics 318,705 Skateboarding Skateboarding, Culture, Community
@JohnnieGuilbert 310,912 Musician music, solo artist, friends
@SuperMegaShow 302,889 - -
@QTRResearch 245,443 Finance Blogger Finance, Snark, Blogging

Top Keywords in Follower Bios

love (335) music (274) life (262) time (139) lover (138) father (127) world (122) make (114) sports (111) gamer (107)

Top Hashtags in Follower Bios

#1 (14) #blacklivesmatter (14) #blm (13) #resist (10) #billsmafia (10) #horror (8) #bitcoin (7) #recovery (7) #gopackgo (7) #music (7)

6,443

Followers With Bio

3,557

Followers Without Bio

64.43%

% With Bio

35.57%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,052 analyzed

9,253

Combined Engagement

4,994

Total Likes

4,259

Total Retweets

1,851

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

40%

With @Mentions

60%

With Links

Topical Analysis:

Addiction Recovery Personal Growth Motivational Speaking Humor Authenticity Resilience

Key Insights & Takeaways

His content often blends humor with deep personal struggles, making it relatable and engaging. He uses personal anecdotes to convey motivational messages, which resonates with his audience. His verified status and active engagement indicate a strong, trusted presence in his niche.

Strengths

  • + Established follower base of 97,780
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @Brandon_Novak reveals an growing Twitter presence with 97,780 followers. The account demonstrates a content-creator strategy, averaging 33.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025