IBEF
India Brand Equity Foundation is a Trust established by the Department of Commerce, Ministry of Commerce and Industry, Govt. of India. https://www.ibef.org/
73,655
Followers
1,117
Following
20,864
Tweets
78.1
Avg Engagement
331
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Brands_India's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-07-20
- Verification:No
- Location:India
Data Summary
- Tweets Analyzed:3,241
- Avg Likes per Tweet:1.4
- Avg Retweets per Tweet:76.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,241 tweetsThe account has an average of 74 likes and 20 retweets per tweet, indicating moderate engagement. The verified status is low, suggesting a mix of organic and non-verified followers.
1.4
Avg Likes/Tweet
76.6
Avg Retweets/Tweet
4,657
Total Likes
248,400
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
4
Median Retweets
22
75th Percentile
12,626
Top Tweet
1.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
39.9%
Original
3.5%
Replies
55.9%
Retweets
0.7%
Quotes
0.0%
Threads
0.0%
With Media
97.1%
With Links
68.6%
With #Tags
72.0%
With @Mentions
16.2%
With Emojis
241
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.09
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.7%
Weekday Posts
16.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,241 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,811 retweets (56% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,241 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience is likely health-conscious individuals and those interested in Indian nutrition. It may also target consumers looking for natural and sustainable food options.
Average
Audience Quality
29.5%
Suspicion Index
27.5%
Low-Quality %
24
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.9%
Empty Bio
29.2%
<10 Tweets
17.6%
Mass Following (>2K)
0.0%
New (<90 days)
70.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.1%
No URL
18.1%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
6,617,561
Total Potential Reach
24
Median Follower Reach
96
75th Percentile Reach
3.3%
>1K followers
0.5%
>10K followers
0.1%
>50K followers
0.0%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.7%
Creators
4,468 accounts
26.1%
Consumers
2,611 accounts
29.2%
Dormant
2,921 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
48
Verified Followers
0.48% of total
1,089
Protected Accounts
10.89% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @mygovindia | 3,244,028 | Government | Government, Citizen engagement, Surajya |
| @moayush | 361,770 | Government | Ayurveda, Yoga, Naturopathy |
| @_cosatu | 170,788 | Labor Union | Labor, Workers' Rights, Solidarity |
| @socialpwds | 89,521 | Government Official | Disability, Empowerment, Social Justice |
| @cgidubai | 86,859 | Diplomat | India, Dubai, Consulate |
| @DRajesh_UG4PH | 74,540 | Doctor | Climate Action, Technology, Health |
| @KhanSaumitra | 61,108 | Politician | Politics, Youth Empowerment, West Bengal |
| @Paulnico199 | 58,286 | - | - |
| @rupadash | 44,160 | CEO | Futurism, Women Empowerment, Global Development |
| @Ajaya_buddy | 43,188 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,308
Followers With Bio
3,692
Followers Without Bio
63.08%
% With Bio
36.92%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,241 analyzed32,588
Combined Engagement
0
Total Likes
32,588
Total Retweets
6,518
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
100%
With Links
Topical Analysis:
RT @narendramodi: The G-20 Summit in India in 2023 will reflect the spirit of वसुधैव कुटुंबकम…One Earth, One Family, One Future! https://t.co/FVEPBOTKev
RT @narendramodi: Had a good interaction with Foreign Ministers and Representatives of @ASEAN countries as we celebrate 30 years of close India-ASEAN cooperation. https://t.co/QCItpvjXEh
RT @IRCTCofficial: This is factually incorrect. Cancellations have not increased. On the contrary, cancellations have reduced from 7.7 Lakh on 01.06.23 to 7.5 Lakh on 03.06.23. https://t.co/tn85n03WPn
RT @PiyushGoyal: It is India's time now! The new President of the G20 🇮🇳 https://t.co/ZQrDU72xWh
RT @narendramodi: उत्तर प्रदेश के मेरे सभी भाइयों और बहनों के लिए आज एक बहुत अहम दिन है। लखनऊ और हरदोई में PM MITRA पार्क का शुभारंभ होने जा रहा है। इस अवसर पर आप सभी को मेरी बहुत-बहुत शुभकामनाएं। #PragatiKaPmMitra https://t.co/su1OlbHlQe
Key Insights & Takeaways
The account emphasizes the health benefits of Indian millets, such as promoting hair growth and maintaining youthful skin. It highlights the satiety effect of millets due to their slow digestion. It mentions the nutritional value of Amaranth, including its high manganese and phosphorus content.
Strengths
- + Established follower base of 73,655
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Brands_India reveals an growing Twitter presence with 73,655 followers. The account demonstrates a content-creator strategy, averaging 78.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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