Brett McMurphy
America’s College Football Insider with @ActionNetworkHQ. Also known as “Document obtained,” “Our own” or “Report:” [email protected]
294,893
Followers
1,971
Following
59,548
Tweets
461.1
Avg Engagement
4,124
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Brett_McMurphy's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-12
- Verification:No
- Location:Tampa
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:234.1
- Avg Retweets per Tweet:227.0
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The consistent engagement suggests a loyal and active following that values his reporting.
234.1
Avg Likes/Tweet
227.0
Avg Retweets/Tweet
760,624
Total Likes
737,633
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
87
Median Likes
22
Median Retweets
317
75th Percentile
117,090
Top Tweet
1.56
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
74.4%
Original
3.9%
Replies
16.7%
Retweets
5.0%
Quotes
0.0%
Threads
0.1%
With Media
21.6%
With Links
3.3%
With #Tags
40.4%
With @Mentions
5.1%
With Emojis
143
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.05
Reply/Original Ratio
0.3
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
68.5%
Weekday Posts
31.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 544 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersHis audience primarily consists of college football fans and enthusiasts who follow sports news closely. The content appeals to those interested in game-day updates, team dynamics, and behind-the-scenes stories.
Good
Audience Quality
19.7%
Suspicion Index
26.3%
Low-Quality %
68
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
40.2%
Empty Bio
18.4%
<10 Tweets
9.2%
Mass Following (>2K)
0.0%
New (<90 days)
41.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
88.9%
No URL
12.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
46,513,765
Total Potential Reach
68
Median Follower Reach
248
75th Percentile Reach
7.1%
>1K followers
1.0%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.3%
Creators
32,636 accounts
16.3%
Consumers
8,153 accounts
18.4%
Dormant
9,211 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,051
Verified Followers
1.04% of total
12,831
Protected Accounts
12.7% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,102,014 | Wrestler | Wrestling, Motivation, Self-promotion |
| @RexChapman | 1,254,650 | Commentator | Basketball, Horse racing, Commentary |
| @JonHeyman | 837,926 | Sports journalist | MLB, Northwestern, Tennis |
| @ZachBoychuk | 829,303 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @Super70sSports | 742,795 | Sports Historian | Sports, 70s, Media |
| @TitusONeilWWE | 620,733 | Wrestler | WWE, Fatherhood, Entertainment |
| @champssports | 562,568 | Retailer | sports, sneakers, fashion |
| @DaveVescio | 539,418 | Actor | Movies, Art, Transformation |
| @AriFleischer | 463,866 | Political Commentator | Yankees, Dolphins, Politics |
| @UA_Athletics | 463,436 | Sports | Sports, Championships, Legends |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
61,969
Followers With Bio
39,029
Followers Without Bio
61.36%
% With Bio
38.64%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed302,223
Combined Engagement
0
Total Likes
302,223
Total Retweets
60,445
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @TomBrady: Truly grateful on this day. Thank you 🙏🏻❤️ https://t.co/j2s2sezvSS
RT @NotoriousOHM: A furious, emotional and fed up Steve Kerr pleaded with senators to do something about the mass shootings. https://t.co/f…
RT @BuffaloBills: https://t.co/4Fyd2JZVLb
RT @BuffaloBills: Damar Hamlin suffered a cardiac arrest following a hit in our game versus the Bengals. His heartbeat was restored on the…
RT @BuffaloBills: Damar Hamlin FaceTimed into our team meeting today to talk to players and coaches. What he said to the team: “Love you b…
Key Insights & Takeaways
McMurphy often breaks news with a unique angle, such as the arrest of a student after a threatening statement. He provides exclusive information through sources, enhancing his credibility. His tweets frequently highlight major college football events and developments.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 294,893
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Brett_McMurphy reveals an well-established Twitter presence with 294,893 followers. The account demonstrates a content-creator strategy, averaging 461.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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