The British Academy
We mobilise the humanities and social sciences to understand the world and shape a brighter future.
60,209
Followers
1,951
Following
21,916
Tweets
12.1
Avg Engagement
684
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BritishAcademy_'s Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2011-08-24
- Verification:Yes
- Location:London, England
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:7.0
- Avg Retweets per Tweet:5.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe British Academy's tweets typically receive moderate engagement, with an average of 267 likes and 93 retweets. Their content is well-received, indicating a strong connection with their audience.
7.0
Avg Likes/Tweet
5.1
Avg Retweets/Tweet
22,751
Total Likes
16,507
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
3
Median Likes
2
Median Retweets
12
75th Percentile
836
Top Tweet
0.2
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
70.2%
Original
7.8%
Replies
16.6%
Retweets
5.5%
Quotes
0.0%
Threads
0.2%
With Media
96.2%
With Links
22.9%
With #Tags
50.8%
With @Mentions
3.7%
With Emojis
234
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.11
Reply/Original Ratio
0.33
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.3%
Weekday Posts
15.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 539 retweets (17% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersTheir audience includes academics, students, and the general public interested in humanities and social sciences. They also engage with policymakers and educators through their content.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
164
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
66.7%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
29,715,230
Total Potential Reach
164
Median Follower Reach
598
75th Percentile Reach
16.4%
>1K followers
1.9%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
994
Protected Accounts
9.94% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,090,590 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Cambridge_Uni | 804,815 | Education | Research, News, Events |
| @RealTimeWWII | 566,063 | Historian | World War II, Livetweeting, History |
| @LearnEnglish_BC | 446,572 | Education | English learning, resources, children |
| @Eusebius | 421,974 | Political Analyst | Politics, Writing, Speaking |
| @esglaude | 329,534 | Professor | politics, philosophy, activism |
| @timeshighered | 314,521 | Education | Education, Analysis, Rankings |
| @geraldstratfor3 | 310,528 | Retired Fisherman | Fishing, Gardening, Writing |
| @GoogleExpertUK | 263,192 | SEO Expert | SEO, Cruise, Art |
| @kaushikcbasu | 239,598 | Economist | Economics, Professor, World Bank |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,911
Followers With Bio
2,089
Followers Without Bio
79.11%
% With Bio
20.89%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed2,184
Combined Engagement
1,664
Total Likes
520
Total Retweets
437
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
We are delighted to award the British Academy's 2021 President’s Medal to historian and broadcaster Professor @DavidOlusoga in recognition of his outstanding contribution to the humanities and social sciences. https://t.co/2ND11V9TrK
A new report from the British Academy on the relationship between teaching and research in UK universities indicates that large workloads and research-favouring higher education policies have made it difficult for academics to do both well. Read more: https://t.co/XP5ndysJOQ
Nominations are open for the Peter Townsend Prize, which is worth £1,000 and is awarded for a published work with policy relevance and academic merit on poverty and inequality; ageing and the lives of older people; or disability and inequalities in health. https://t.co/Tslrl9FXfl
On Saturday 17 June, meet the thinkers shaping our world with their social sciences and humanities research through engaging workshops, pop-up talks, film screenings, panel discussions and more as part of our annual Summer Showcase. Book your free place: https://t.co/i90UBxLEeu h
We're delighted to announce that the winner of the 2021 #BritishAcademyBookPrize for Global Cultural Understanding is "Waves Across the South: A New History of Revolution and Empire" (@WmCollinsBooks) by Professor Sujit Sivasundaram of @Cambridge_Uni: https://t.co/XukhkhB1wM
Key Insights & Takeaways
Their content often highlights awards and recognitions, showcasing excellence in the field. They promote events and workshops, emphasizing community and collaboration. They release reports and studies, focusing on educational and research challenges.
Strengths
- + Established follower base of 60,209
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BritishAcademy_ reveals an growing Twitter presence with 60,209 followers. The account demonstrates a content-creator strategy, averaging 12.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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