British Museum
A museum of the world, for the world. Book tickets at https://www.britishmuseum.org/ House rules: http://www.britishmuseum.org/about_this_site/terms_of_use/social_media_code_of_conduct.aspx
2,050,982
Followers
45,339
Following
24,588
Tweets
201.3
Avg Engagement
13,948
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @britishmuseum's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mega Influencer (1M+)
- Account Age:2009-01-16
- Verification:No
- Location:London
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:140.9
- Avg Retweets per Tweet:60.3
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe average engagement per tweet is moderate, with around 2,613 likes and 863 retweets, indicating a dedicated but not overly active audience. The verified account status suggests a level of trust and credibility among followers.
140.9
Avg Likes/Tweet
60.3
Avg Retweets/Tweet
457,942
Total Likes
195,988
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
31
Median Likes
23
Median Retweets
219
75th Percentile
4,367
Top Tweet
0.1
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
31.1%
Original
44.5%
Replies
24.0%
Retweets
0.4%
Quotes
0.0%
Threads
1.0%
With Media
66.6%
With Links
31.0%
With #Tags
56.7%
With @Mentions
26.1%
With Emojis
214
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
1.43
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.5%
Weekday Posts
20.5%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 780 retweets (24% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience primarily consists of history and art enthusiasts, as well as general public interested in cultural and educational content. The museum's content appeals to both casual followers and those with a deeper interest in archaeology and world cultures.
Average
Audience Quality
29.5%
Suspicion Index
37.1%
Low-Quality %
14
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
45.3%
Empty Bio
39.2%
<10 Tweets
9.2%
Mass Following (>2K)
0.0%
New (<90 days)
62.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.3%
No URL
29.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
37,711,120
Total Potential Reach
14
Median Follower Reach
85
75th Percentile Reach
4.5%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
39.7%
Creators
19,842 accounts
21.1%
Consumers
10,568 accounts
39.2%
Dormant
19,590 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
891
Verified Followers
0.88% of total
13,681
Protected Accounts
13.55% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,551 | Wrestler | Wrestling, Motivation, Self-promotion |
| @ShehuSani | 3,060,204 | Politician | Human Rights, Author, PanAfricanist |
| @VillegasPoljak | 1,138,375 | Minister | politics, culture, Venezuela |
| @StartupPro | 981,932 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @xBrooklynBluex | 929,914 | Pornstar | Porn, TV, XFactor |
| @Foodimentary | 704,219 | Food Blogger | Food, Celebrate, Holiday |
| @historydefined | 701,347 | History Blogger | Weird history facts, Amazon affiliate, learning |
| @pucp | 651,850 | Education | Education, Research, Culture |
| @RVCJ_FB | 631,198 | Media | Entertainment, Humor, Viral |
| @SixNationsRugby | 553,772 | Sports Organization | Rugby, Championship, Women's Rugby |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
58,989
Followers With Bio
42,008
Followers Without Bio
58.41%
% With Bio
41.59%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export full follower list with profile details, bios, locations, and follower counts as CSV.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed19,091
Combined Engagement
11,881
Total Likes
7,210
Total Retweets
3,818
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
20%
With @Mentions
80%
With Links
Topical Analysis:
J R R Tolkien was born #OnThisDay in 1892. Tolkien drew inspiration from Anglo-Saxon England – like the runic inscription on this mysterious ring made between the 8th and 10th centuries. 🔎🔗 https://t.co/kxnkBHuE3U https://t.co/5iMzplXplI
RT @RoyalFamily: Tonight at 20:00 BST, a National Moment of Reflection will be marked with a one-minute silence, providing an opportunity t…
Japanese artist Katsushika Hokusai died #onthisday in 1849. He lived into his 90th year, and believed that the older he got the greater his art would become. These scenes are from his famous series ‘Thirty-Six Views of Mt. Fuji’ https://t.co/msvMrEWUGv
Today is our 264th birthday! 🏛🎉 🎈 The Museum first opened to ‘all studious and curious persons’ on 15 January 1759, and we’ve welcomed over 356 million visitors since – are you one of them? https://t.co/kWPm2Zq8X9
🐧 In 1860, English art critic John Ruskin wrote ‘One can’t be angry when one looks at a Penguin’. #WorldPenguinDay https://t.co/a3a1nsXUFZ https://t.co/oF24xOOIIT
Key Insights & Takeaways
The museum frequently shares historical milestones and cultural artifacts, which helps in educating the public about global heritage. It uses visual content like images of art and artifacts to enhance engagement and provide a more immersive experience. The use of hashtags and dates for events like birthdays and anniversaries helps in creating a sense of community and shared interest.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 2,050,982
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @britishmuseum reveals an well-established Twitter presence with 2,050,982 followers. The account demonstrates a conversation-first approach, averaging 201.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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