Brooke Hammerling

Brooke Hammerling

@brooke

I work with innovative founders of innovative companies. Founder of https://www.thenewnewthing.co/ and writer of https://medium.com/popculturemondays?source=linkShare-e68bbbefb407-1658520565&_branch_match_id=link-1079120339679764289 NYC & LA 🌃🌴

ÜT: 40.724713,-73.997416 https://www.thenewnewthing.co/ Joined 2007-08-06 Date of Analysis: Dec 16, 2025

42,871

Followers

1,905

Following

39,149

Tweets

1,502

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @brooke's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2007-08-06
  • Verification:No
  • Location:ÜT: 40.724713,-73.997416

Data Summary

  • Followers Analyzed:42,756

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Audience Demographics

Based on 42,756 followers

Her audience likely includes entrepreneurs, startup founders, and innovation enthusiasts. The focus on NYC and LA suggests her audience is concentrated in major tech and business hubs.

Good

Audience Quality

18.8%

Suspicion Index

17.5%

Low-Quality %

219

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

26.2%

Empty Bio

14.6%

<10 Tweets

26.4%

Mass Following (>2K)

0.0%

New (<90 days)

28.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

59.4%

No URL

8.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

614,510,571

Total Potential Reach

219

Median Follower Reach

829

75th Percentile Reach

22.3%

>1K followers

5.3%

>10K followers

1.6%

>50K followers

0.9%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

69.2%

Creators

29,592 accounts

16.2%

Consumers

6,931 accounts

14.6%

Dormant

6,233 accounts

1,502

Verified Followers

3.51% of total

20.3%

Professional Bios

founder, dev, analyst, etc.

0.22

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

New York, NY (935) San Francisco, CA (700) Los Angeles, CA (629) San Francisco (506) New York (472) United States (392) NYC (350) London (342) New York City (319) Los Angeles (241)

1,502

Verified Followers

3.51% of total

4,045

Protected Accounts

9.46% of total

11 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@BarackObama 131,961,231 Politician Family, Leadership, Citizenship
@EllenDeGeneres 75,128,243 - -
@jimmyfallon 50,242,183 Comedian Comedy, TV, Music
@JohnCena 14,178,703 Wrestler Wrestling, Motivation, Self-promotion
@chrissyteigen 12,673,152 - -
@enews 11,876,483 Entertainment News Entertainment, Celebrities, Pop culture
@Starbucks 10,925,224 Barista Coffee, Friday, Café
@mcuban 8,825,169 Entrepreneur NFTs, Entrepreneurship, Investing
@hootsuite 7,233,879 Social Media Manager Social media, news, tips
@danawhite 6,306,087 MMA Promoter UFC, Vegas, ESPN

Top Keywords in Follower Bios

tech (1,607) marketing (1,581) love (1,401) founder (1,278) media (1,277) business (1,132) life (1,102) lover (989) social (985) ceo (979)

Top Hashtags in Follower Bios

#tech (111) #resist (110) #marketing (106) #blm (103) #pr (83) #ai (75) #startups (73) #startup (61) #voteblue (59) #socialmedia (58)

31,535

Followers With Bio

11,221

Followers Without Bio

73.76%

% With Bio

26.24%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Key Insights & Takeaways

Low engagement may suggest her content isn't resonating with her followers or the broader audience. Her verified status is relatively low, which could mean she hasn't fully leveraged Twitter's verification benefits. She may need to focus on increasing interaction through more engaging content or strategic outreach.

Strengths

  • + Established follower base of 42,871
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @brooke reveals an growing Twitter presence with 42,871 followers. The account demonstrates a content-creator strategy, averaging engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025