Brooklyn Museum
Where great art and courageous conversations are catalysts for a more connected, civic and empathetic world.
640,815
Followers
2,062
Following
19,597
Tweets
14.0
Avg Engagement
7,528
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @brooklynmuseum's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2007-07-20
- Verification:No
- Location:Brooklyn, NY
Data Summary
- Tweets Analyzed:3,193
- Avg Likes per Tweet:6.7
- Avg Retweets per Tweet:7.4
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,193 tweetsThe account maintains a steady level of engagement with an average of 230 likes and 42 retweets per tweet. Verified accounts make up a small percentage, suggesting a mix of personal and institutional followers.
6.7
Avg Likes/Tweet
7.4
Avg Retweets/Tweet
21,331
Total Likes
23,520
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
12
75th Percentile
3,214
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
42.8%
Original
7.0%
Replies
44.7%
Retweets
5.4%
Quotes
0.0%
Threads
4.0%
With Media
67.5%
With Links
32.6%
With #Tags
61.5%
With @Mentions
22.8%
With Emojis
191
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.16
Reply/Original Ratio
0.12
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
73.6%
Weekday Posts
26.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,193 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,428 retweets (45% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,193 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe audience is likely art enthusiasts, history lovers, and educators interested in cultural narratives. They are drawn to visually appealing content and meaningful storytelling.
Average
Audience Quality
27.6%
Suspicion Index
30.9%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
36.2%
Empty Bio
34.9%
<10 Tweets
14.3%
Mass Following (>2K)
0.0%
New (<90 days)
57.1%
Low Ratio (<0.1)
0.0%
New (<180 days)
77.0%
No URL
25.7%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
56,261,565
Total Potential Reach
23
Median Follower Reach
148
75th Percentile Reach
6.8%
>1K followers
0.9%
>10K followers
0.3%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
44.5%
Creators
22,241 accounts
20.6%
Consumers
10,297 accounts
34.9%
Dormant
17,462 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,169
Verified Followers
1.16% of total
11,916
Protected Accounts
11.8% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,105,242 | Wrestler | Wrestling, Motivation, Self-promotion |
| @El_Universal_Mx | 7,341,104 | News outlet | news, Mexico, journalism |
| @paulwesley | 4,159,001 | Actor | acting, directing, sustainability |
| @Lin_Manuel | 3,477,032 | Composer | Music, Theater, Activism |
| @dodo | 2,728,385 | Animal Advocate | animals, compassion, rescue |
| @nytimesarts | 2,683,205 | Journalist | Entertainment, News, Arts |
| @Badermasaker | 2,257,735 | Royal Aide | Philanthropy, Leadership, Charity |
| @saatchi_gallery | 1,853,026 | Art Gallery | contemporary art, culture, London grads |
| @ObispoPascal | 1,708,182 | Singer | Music, Album, Vinyl |
| @threadless | 1,703,520 | Apparel Design | Art, Design, Community |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
64,538
Followers With Bio
36,461
Followers Without Bio
63.9%
% With Bio
36.1%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,193 analyzed6,313
Combined Engagement
384
Total Likes
5,929
Total Retweets
1,263
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
80%
With @Mentions
60%
With Links
Topical Analysis:
RT @archaeologyart: Vessel with two feet - earthenware - 18⅞"x 7¾" - Northern Iranian - 1000-800 BC. Source: Brooklyn Museum - https://t.co…
RT @nytimes: Breaking News: Pierre Cardin, the visionary designer and licensing pioneer who invented the business of fashion as it is condu…
RT @KidCudi: Went to KAWS exhibit at the Brooklyn Museum and was blown away!!! Also seein The Scotts vinyl and original artwork included wa…
RT @BrooklynNets: Hov in the house 👀 https://t.co/vEu2c7nmeL
Paul Cézanne makes daydreaming easy with "The Village of Gardanne." In an 1886 letter he wrote, “The sky, the boundless things of nature, continue to attract me and provide me with the opportunity to look with pleasure.” 🎨 Paul Cézanne (French, 1839–1906) https://t.co/tVQ1S05
Key Insights & Takeaways
The content often blends art with historical context, making it both educational and engaging. The use of iconic artworks and cultural references helps to draw in a diverse audience. The account's focus on empathy and civic engagement aligns with its mission to foster a connected world.
Strengths
- + Established follower base of 640,815
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @brooklynmuseum reveals an growing Twitter presence with 640,815 followers. The account demonstrates a content-creator strategy, averaging 14.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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