Bruce Mac Master

Bruce Mac Master

@BruceMacMaster

Desarrollo Social / @ANDI_Colombia/Más Empleo y Oportunidades/Empresa actor de desarrollo/Diálogo Social/Activista de las Soluciones/ Consejo Nal de Paz 🇨🇴

Colombia https://www.facebook.com/unsupportedbrowser Joined 2009-04-13 Date of Analysis: Dec 16, 2025

96,526

Followers

10,921

Following

24,961

Tweets

234.3

Avg Engagement

392

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BruceMacMaster's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Mid-Tier (10K+)
  • Account Age:2009-04-13
  • Verification:No
  • Location:Colombia

Data Summary

  • Tweets Analyzed:3,232
  • Avg Likes per Tweet:92.9
  • Avg Retweets per Tweet:141.4
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,232 tweets

His tweets receive a high number of likes and retweets, indicating strong audience interaction. The engagement suggests his content is relevant and thought-provoking.

92.9

Avg Likes/Tweet

141.4

Avg Retweets/Tweet

300,331

Total Likes

457,043

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

2

Median Likes

11

Median Retweets

84

75th Percentile

201,246

Top Tweet

2.43

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Curator

Amplifies others content frequently

31.5%

Original

11.6%

Replies

41.6%

Retweets

15.2%

Quotes

0.0%

Threads

0.0%

With Media

72.5%

With Links

38.5%

With #Tags

71.5%

With @Mentions

8.0%

With Emojis

233

Avg Length

Audience Reaction Profile

Interactive

Balances broadcasting with conversation

0.37

Reply/Original Ratio

0.36

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

78.5%

Weekday Posts

21.5%

Weekend Posts

Top Hashtags

#gestoresdecambio (145) #cecandi (102) #máspaísandi (94) #empresasporlavacunacion (91) #todossomosempresa (76) #empresasporlavacunación (69) #alaire (26) #máscolombia (26) #sumateypregunta (26) #colombia (24)

Most Mentioned

@brucemacmaster (1020) @andi_colombia (662) @eltiempo (95) @gestoresalaire (95) @rcnradio (90) @petrogustavo (84) @mascolombia_ (83) @youtube (59) @portafolioco (53) @minhacienda (41)

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Content Strategy Analysis

Based on 3,232 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,019 (32%)
Replies 376 (12%)
Retweets 1,346 (42%)
Quote Tweets 491 (15%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 1,346 retweets (42% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,232 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

His audience is likely interested in social development, politics, and peace initiatives in Colombia. They are likely engaged citizens and professionals in related fields.

Average

Audience Quality

24.1%

Suspicion Index

33.9%

Low-Quality %

39

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

51.9%

Empty Bio

23.5%

<10 Tweets

10.2%

Mass Following (>2K)

0.0%

New (<90 days)

48.8%

Low Ratio (<0.1)

0.0%

New (<180 days)

91.3%

No URL

16.0%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

22,740,067

Total Potential Reach

39

Median Follower Reach

179

75th Percentile Reach

6.9%

>1K followers

0.9%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

56.9%

Creators

5,693 accounts

19.6%

Consumers

1,958 accounts

23.5%

Dormant

2,349 accounts

59

Verified Followers

0.59% of total

5.0%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Bogotá, D.C., Colombia (638) Colombia (503) Medellín, Colombia (275) Bogotá (134) Cali, Colombia (103) Barranquilla, Colombia (101) Bogota (78) Bogotá, Colombia (73) Cartagena, Colombia (69) Bucaramanga, Colombia (57)

59

Verified Followers

0.59% of total

690

Protected Accounts

6.9% of total

6 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,097,108 Wrestler Wrestling, Motivation, Self-promotion
@OIZuluaga 814,172 Politician politics, Colombia, change
@jeabello 583,804 Actor Actor, Director, Creador
@PalomaValenciaL 525,633 Politician Hija, Senadora, Colombia
@DavidRacero 341,825 Politician Politics, Economics, Philosophy
@Havenlust 294,248 Photographer Photography, Travel, Art
@RamiroBejaranoG 280,960 Abogado Law, Teaching, Writing
@SALVARANM 232,058 Politician Colombia, Politics, Culture
@sergiobarbosach 219,459 Periodista periodista, presentador, creador
@AlfredoRamosM 192,997 Unknown Sports, Motivation, Success

Top Keywords in Follower Bios

colombia (234) dios (231) vida (221) especialista (218) derecho (209) abogado (200) ingeniero (169) derecha (167) social (155) amante (141)

Top Hashtags in Follower Bios

#colombia (10) #bitcoin (8) #poli (8) #uribistasigueuribista (6) #soyopositor (6) #tecnologi (5) #provida (4) #dios (4) #transformacio (4) #democracia (4)

4,813

Followers With Bio

5,187

Followers Without Bio

48.13%

% With Bio

51.87%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,232 analyzed

256,444

Combined Engagement

27,705

Total Likes

228,739

Total Retweets

51,289

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

20%

With Links

Topical Analysis:

Social Development Politics Peace Employment Policy Analysis Colombia
Bruce Mac Master
@BruceMacMaster

RT @BarackObama: Today, the Supreme Court not only reversed nearly 50 years of precedent, it relegated the most intensely personal decision someone can make to the whims of politicians and ideologues—attacking the essential freedoms of millions of Americans.

2022-06-25
Retweets: 201,246 Likes: 0 Engagement: 201,246
Bruce Mac Master
@BruceMacMaster

Trasladar, o no, las pensiones, o parte de sus cotizaciones al sistema público, es una decisión que debe ser cada uno de los trabajadores, de cada uno de los cotizantes que son los verdaderos dueños de los recursos https://t.co/SoNhdfJ74i

2023-01-17
Retweets: 4,117 Likes: 12,494 Engagement: 16,611
Bruce Mac Master
@BruceMacMaster

RT @POTUS: The cruel truth is that overturning Roe will hit poor women and girls the hardest.

2022-06-26
Retweets: 16,074 Likes: 0 Engagement: 16,074
Bruce Mac Master
@BruceMacMaster

Es inaudito que un Presidente que se precia de defender a las minorías, el debate democrático y que ha sido víctima de la señalamientos injustos, haya decidido liderar una campaña de desprestigio y estigmatización contra las empresas de Colombia porque criticamos propuestas suyas

2022-10-19
Retweets: 3,671 Likes: 8,571 Engagement: 12,242
Bruce Mac Master
@BruceMacMaster

Continuando con el análisis y evaluación de propuestas hechas en campaña: ¿puede Colombia suspender la exploración petrolera? Acá las razones por las cuales si eso sucediera estaríamos en inmensos problemas incluyendo gran inflación y deficit fiscal inmanejable #LasNotasDeBruce h

2022-06-14
Retweets: 3,631 Likes: 6,640 Engagement: 10,271

Key Insights & Takeaways

His content often focuses on social and political issues in Colombia, such as pension systems and oil exploration. He engages with his audience through analysis and discussion of policy proposals. He positions himself as an advocate for social development and peace.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 96,526
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BruceMacMaster reveals an well-established Twitter presence with 96,526 followers. The account demonstrates a content-creator strategy, averaging 234.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025