BT Group
When people connect, there’s no limit to the good they can do. For service help it's @bt_uk (home) and @btbusinesscare (business).
50,733
Followers
1,678
Following
14,917
Tweets
16.6
Avg Engagement
312
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BTGroup's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2012-03-07
- Verification:No
- Location:Not specified
Data Summary
- Tweets Analyzed:3,231
- Avg Likes per Tweet:9.1
- Avg Retweets per Tweet:7.6
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,231 tweetsThe account maintains a steady average of likes and retweets, indicating consistent interaction. Engagement is driven by public service announcements and sports-related content.
9.1
Avg Likes/Tweet
7.6
Avg Retweets/Tweet
29,302
Total Likes
24,460
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
2
Median Retweets
13
75th Percentile
10,123
Top Tweet
0.33
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
46.6%
Original
25.8%
Replies
21.7%
Retweets
5.8%
Quotes
0.0%
Threads
0.1%
With Media
71.2%
With Links
49.1%
With #Tags
69.9%
With @Mentions
32.9%
With Emojis
197
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.55
Reply/Original Ratio
0.27
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
90.8%
Weekday Posts
9.2%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,231 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 702 retweets (22% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,231 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes customers seeking service support and individuals interested in sports and community initiatives. It also reaches out to those in need of communication solutions, such as those in Ukraine.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
23
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
81.8%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
23,126,625
Total Potential Reach
23
Median Follower Reach
167
75th Percentile Reach
7.9%
>1K followers
1.3%
>10K followers
0.3%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
10,000 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
963
Protected Accounts
9.63% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,103 | Wrestler | Wrestling, Motivation, Self-promotion |
| @PhysicsWorld | 361,203 | Physics Journal | Physics, News, Community |
| @EssexPR | 293,376 | Pub Owner | Nightlife, Pubs, Events |
| @AndyBoxall | 283,606 | Tech Writer | Tech, Idol, Cars |
| @HerbertRSim | 221,330 | Investor | Economics, GeoPolitics, AI |
| @secret_ch_com | 213,744 | Charity | Charity, Kuwait, Application |
| @SciTechgovuk | 211,025 | Government Department | coronavirus, climate change, innovation |
| @wbd | 162,225 | Media Company | Entertainment, Discovery, TV Shows |
| @grattongirl | 156,364 | Technology Influencer | Technology, Wine, Podcasting |
| @PrincesTrust | 155,809 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,865
Followers With Bio
4,135
Followers Without Bio
58.65%
% With Bio
41.35%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,231 analyzed13,223
Combined Engagement
8,139
Total Likes
5,084
Total Retweets
2,645
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
100%
With Links
Topical Analysis:
For anyone wanting to contact loved ones in Ukraine, we’ve made mobile and landline calls, texts and data to and from the region free from today, 25 February. Please be aware that signal in the area might be affected by damage to local networks and equipment. https://t.co/idAXj
RT @btsport: Robin van Persie BT Sport 🤝 World-class talent and world-class football. The Flying Dutchman joins BT Sport's punditry team for the 2019/20 season. https://t.co/eoEquNihbh
RT @btsport: 🚨 ANNOUNCEMENT 🚨 BT Sport will be the new home of WWE in the UK and Ireland from January 2020. Raw 🔴🔥 SmackDown 🔵👊 WWE's monthly pay-per-view events, including WrestleMania, will be available on BT Sport Box Office. https://t.co/xutPHiW6q1
RT @WHO: FACT: #5G mobile networks DO NOT spread #COVID19 More: https://t.co/TdKoGmWrIr #coronavirus #KnowTheFacts https://t.co/c56tToalZF
We're making the European football finals available to millions for free on @btsport. ⚽⚽ UEFA #ChampionsLeague and #EuropaLeague finals available free on @YouTube, the BT Sport app and https://t.co/am6QgVs6jQ.Find out more ➡️ https://t.co/PVmcuJYRUx https://t.co/dwQFZjBHv5
Key Insights & Takeaways
The account frequently highlights community support and humanitarian efforts, which resonate well with its audience. It leverages major events like sports finals to increase visibility and engagement. Public figures and milestones, such as Colonel Tom Moore's birthday, are used to build brand affinity and connection.
Strengths
- + Established follower base of 50,733
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BTGroup reveals an growing Twitter presence with 50,733 followers. The account demonstrates a content-creator strategy, averaging 16.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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