buildabear

buildabear

@buildabear

#BuildABear! Sharing bear hugs and memories since 1997!

Worldwide https://www.buildabear.com/ Joined 2008-06-03 Date of Analysis: Dec 16, 2025

100,217

Followers

10,372

Following

19,687

Tweets

86.4

Avg Engagement

742

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @buildabear's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2008-06-03
  • Verification:Yes
  • Location:Worldwide

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:74.4
  • Avg Retweets per Tweet:12.0
  • Followers Analyzed:10,000

Engagement Analysis

Based on 3,249 tweets

The account has a high average number of likes and retweets, indicating strong audience interaction. It uses promotional content and announcements to drive engagement and maintain interest.

74.4

Avg Likes/Tweet

12.0

Avg Retweets/Tweet

241,782

Total Likes

39,067

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

1

Median Likes

0

Median Retweets

45

75th Percentile

51,643

Top Tweet

0.86

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

33.8%

Original

66.0%

Replies

0.1%

Retweets

0.1%

Quotes

0.0%

Threads

1.1%

With Media

35.5%

With Links

3.8%

With #Tags

71.0%

With @Mentions

11.2%

With Emojis

200

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.95

Reply/Original Ratio

1.0

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

87.5%

Weekday Posts

12.5%

Weekend Posts

Top Hashtags

#buildabear (21) #honeygirlsmovie (9) #puppybowl (5) #acnh (4) #workshopwednesdays (4) #theoffice (3) #1 (3) #rayaandthelastdragon (3) #disneyraya (3) #countdowntochristmas (3)

Most Mentioned

@ladysquibbles16 (12) @daniellalinds20 (10) @animalcrossing (10) @pokemon (10) @m0_0nalr (9) @buildabear (8) @lunglock (8) @ashanti (8) @hellokitty (7) @rebelgirlsbook (7)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 1,098 (34%)
Replies 2,143 (66%)
Retweets 4 (0%)
Quote Tweets 4 (0%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 4 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 10,000 followers

The primary audience is likely families and collectors who enjoy plush toys and themed merchandise. They are interested in new releases, collaborations, and limited edition products.

Average

Audience Quality

22.5%

Suspicion Index

25.5%

Low-Quality %

25

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

32.4%

Empty Bio

25.7%

<10 Tweets

10.4%

Mass Following (>2K)

0.0%

New (<90 days)

50.3%

Low Ratio (<0.1)

0.0%

New (<180 days)

82.1%

No URL

18.6%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

6,499,134

Total Potential Reach

25

Median Follower Reach

145

75th Percentile Reach

5.4%

>1K followers

0.7%

>10K followers

0.2%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

58.0%

Creators

5,805 accounts

16.3%

Consumers

1,627 accounts

25.7%

Dormant

2,568 accounts

79

Verified Followers

0.79% of total

4.6%

Professional Bios

founder, dev, analyst, etc.

0.1

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

United States (129) England, United Kingdom (50) United Kingdom (47) she/her (42) California, USA (39) USA (34) Chicago, IL (31) Los Angeles, CA (30) Canada (28) Pennsylvania, USA (27)

79

Verified Followers

0.79% of total

1,188

Protected Accounts

11.88% of total

4 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@DanceMomHolly 548,274 Educator Dance, Education, Motherhood
@cryptoarthur92 306,971 Crypto Promoter Crypto, NFT, Promoter
@CamHeyward 290,503 Athlete Football, Family, Charity
@NFTupdate 287,819 NFT Influencer NFTs, News, Updates
@westbrookdanni 227,343 Actress Momma, Actress, Presenter
@Digiday 190,060 Media Digital media, marketing, insights
@KarlHughesUK 152,949 Actor Actor, MD, Productions
@arachnidRay 152,545 Twitch Streamer Spiders, Twitch, Genderfluid
@iamnoahmiller 150,083 - -
@iSocialFanz 145,033 Keynote Speaker Digital, Futurist, Collaboration

Top Keywords in Follower Bios

love (544) sheher (410) artist (253) art (230) life (216) mom (203) account (198) lover (196) hehim (164) things (156)

Top Hashtags in Follower Bios

#1 (40) #blacklivesmatter (22) #teamstacks (18) #gensquad (13) #actuallyautistic (11) #ottosquad (9) #blm (8) #teampulte (8) #jamfam (7) #dolltwt (6)

6,756

Followers With Bio

3,244

Followers Without Bio

67.56%

% With Bio

32.44%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

80,355

Combined Engagement

66,476

Total Likes

13,879

Total Retweets

16,071

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

40%

With @Mentions

100%

With Links

Topical Analysis:

Brand Promotion Product Launches Customer Engagement
buildabear
@buildabear

COMING SOON! Our Animal Crossing™: New Horizons collection is full of fun for all ages. Sign up for free email and text updates so you don’t miss a thing! US: https://t.co/g37GrjpCWc UK: https://t.co/D6Wesqr0Cc https://t.co/ZJ0UwlAJx7

2021-03-10
Retweets: 10,065 Likes: 41,578 Engagement: 51,643
buildabear
@buildabear

To celebrate 2022 being our 25th anniversary year, we’re releasing special editions of our most popular furry friends all year long! –like our two NEW Build-A-Bear 25th Celebration Pikachu plush now available online! US: https://t.co/76ZClvsRhJ UK: https://t.co/pWoAN8kNJK https

2022-07-21
Retweets: 999 Likes: 7,531 Engagement: 8,530
buildabear
@buildabear

AVAILABLE TOMORROW - NEW! K.K. is joining the fun of our Animal Crossing™: New Horizons collection! Available in the U.S. online only! Coming soon to the U.K. #acnh #kkslider Sign up here for e-mail notifications: US: https://t.co/uFZHcteCDZ UK: https://t.co/jjJZQSVjS7 https:/

2021-06-09
Retweets: 916 Likes: 6,471 Engagement: 7,387
buildabear
@buildabear

TOMORROW! Get ready to create and customize with our new @animalcrossing™: New Horizons collection! Join our waiting room starting at 9:30am CST. Collection goes live at 10am CST! Sign up for e-mail reminders here: US: https://t.co/gw0537f2Td UK: https://t.co/OxwqvBiIRV https://

2021-04-05
Retweets: 1,332 Likes: 5,603 Engagement: 6,935
buildabear
@buildabear

Create a world of your own alongside our @animalcrossing™: New Horizons plush friends! Our Tom Nook and Isabelle bundles come with their all-new winter outfits and music or phrases included. Available online NOW! US: https://t.co/YOO5cuUMLl UK: https://t.co/Q8O6BCglF4 https://t.

2021-05-11
Retweets: 567 Likes: 5,293 Engagement: 5,860

Key Insights & Takeaways

The brand heavily relies on collaborations and limited edition releases to generate buzz and maintain customer interest. Promotional content, such as new product announcements, is a key driver of engagement. The account uses targeted messaging to inform followers about upcoming releases and special events.

Strengths

  • + Established follower base of 100,217
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @buildabear reveals an growing Twitter presence with 100,217 followers. The account demonstrates a conversation-first approach, averaging 86.4 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025