burgerkingmx

burgerkingmx

@BurgerKingMX

Estamos aquí para ti #AtuManera Ya sea en tu BK, por delivery, por #Autoking, o para llevar de #BurgerKing. 🍔👑 🔥 ¡Nuestra parrilla sigue encendida!🔥

México https://www.burgerking.com.mx/ Joined 2011-06-10 Date of Analysis: Dec 16, 2025

161,850

Followers

20,726

Following

27,622

Tweets

4.9

Avg Engagement

326

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BurgerKingMX's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-06-10
  • Verification:No
  • Location:México

Data Summary

  • Tweets Analyzed:3,250
  • Avg Likes per Tweet:4.5
  • Avg Retweets per Tweet:0.4
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,250 tweets

The account maintains a consistent engagement rate with an average of 227 likes and 26 retweets per tweet. It focuses on promotional content that encourages user interaction and event attendance.

4.5

Avg Likes/Tweet

0.4

Avg Retweets/Tweet

14,641

Total Likes

1,161

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

1

75th Percentile

2,634

Top Tweet

0.03

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Conversationalist

Highly engaged in discussions

8.1%

Original

88.7%

Replies

0.4%

Retweets

2.8%

Quotes

0.0%

Threads

0.2%

With Media

54.8%

With Links

11.3%

With #Tags

89.1%

With @Mentions

71.3%

With Emojis

88

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

10.92

Reply/Original Ratio

6.43

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

97.8%

Weekday Posts

2.2%

Weekend Posts

Top Hashtags

#mw2bk (292) #mw2 (15) #nochesdelrey (8) #stackersalvaje (7) #caprichosaking (4) #díadelapapa (4) #lorealsabemejor (3) #burgerlover (3) #whopperserrano (2) #diainternacionaldelbeso (2)

Most Mentioned

@profeco (121) @somosalsea (25) @didifoodmx (23) @rincondedacne (23) @marlenekalb (21) @rappimexico (21) @atencionprofeco (20) @robertcantug (18) @ubereats_mex (17) @didi_mexico (17)

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Content Strategy Analysis

Based on 3,250 tweets

Content Type Distribution

Content Breakdown

Original Tweets 264 (8%)
Replies 2,882 (89%)
Retweets 14 (0%)
Quote Tweets 90 (3%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 14 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,250 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The primary audience is likely Mexican consumers interested in fast food, gaming, and promotions. The account also targets those looking for dining experiences and event participation.

Average

Audience Quality

23.5%

Suspicion Index

25.1%

Low-Quality %

36

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

39.0%

Empty Bio

18.4%

<10 Tweets

12.2%

Mass Following (>2K)

0.0%

New (<90 days)

58.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

88.4%

No URL

11.2%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

32,377,727

Total Potential Reach

36

Median Follower Reach

137

75th Percentile Reach

3.3%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

61.6%

Creators

30,803 accounts

20.0%

Consumers

9,980 accounts

18.4%

Dormant

9,217 accounts

97

Verified Followers

0.19% of total

3.4%

Professional Bios

founder, dev, analyst, etc.

0.07

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

México (1,957) Mexico (1,543) Distrito Federal, México (627) CDMX (509) Monterrey, Nuevo León (502) Guadalajara, Jalisco (428) Puebla, México (365) Ciudad de México (347) Mérida, Yucatán (192) mexico (191)

116

Verified Followers

0.11% of total

15,732

Protected Accounts

15.58% of total

8 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@LuisitoComunica 8,939,261 Influencer Travel, Vlogs, Adventure
@mariobautista_ 5,420,522 Musician Music, Mexico, Social Media
@luisitorey 2,860,405 Comedian Un Kingdom, historia, fotos
@MarcoFabian_10 2,046,469 Soccer Player Football, Champion, Mexico
@Wereverwero 1,812,586 Influencer Soccer, Comedy, Mexico
@screamau 1,549,816 Singer singer, composer, NFTs
@sherlyny 1,541,931 Entertainment Acting, Hosting, Singing
@lamolechida 878,977 Locutor Locutor, Conductor, Pornstar
@TheTopComics 842,885 YouTuber comics, series, movies
@mirandaibanez 809,015 YouTuber Cooking, Youtuber, PonyCrew

Top Keywords in Follower Bios

vida (3,293) musica (1,784) gusta (1,780) amante (1,554) amo (1,546) mexico (1,255) solo (1,127) futbol (1,124) corazon (1,102) siempre (1,071)

Top Hashtags in Follower Bios

#bautister (50) #cdmx (49) #1 (37) #caballeros (32) #me (29) #marketing (29) #bitcoin (28) #pdc (27) #unam (24) #redamlo (24)

56,493

Followers With Bio

44,501

Followers Without Bio

55.94%

% With Bio

44.06%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,250 analyzed

4,343

Combined Engagement

4,142

Total Likes

201

Total Retweets

869

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

20%

With Hashtags

20%

With @Mentions

80%

With Links

Topical Analysis:

Gaming Promotions Events Fast Food Marketing Collaborations

Key Insights & Takeaways

The account heavily promotes gaming collaborations, particularly with Call of Duty Modern Warfare II, which drives engagement and traffic. It uses event-based tweets to create urgency and encourage attendance at specific Burger King locations. The use of hashtags and links to external content helps in driving traffic and increasing visibility.

Strengths

  • + Established follower base of 161,850
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BurgerKingMX reveals an growing Twitter presence with 161,850 followers. The account demonstrates a conversation-first approach, averaging 4.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025