Business Support Helpline
As the UK Government's #BusinessSupportHelpline for England we're here to provide free, impartial expert business support for you & your business. Get in touch.
76,958
Followers
14,440
Following
68,782
Tweets
1.8
Avg Engagement
1,712
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @businessgov's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-01-29
- Verification:No
- Location:United Kingdom
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.0
- Avg Retweets per Tweet:0.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has an average of 7 likes and 6 retweets per tweet, indicating a moderate level of engagement. The engagement is likely driven by informative and interactive content such as live Q&A sessions and practical tips.
1.0
Avg Likes/Tweet
0.8
Avg Retweets/Tweet
3,195
Total Likes
2,519
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
3
75th Percentile
17
Top Tweet
0.02
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
86.1%
Original
12.2%
Replies
1.7%
Retweets
0.0%
Quotes
0.0%
Threads
0.2%
With Media
98.2%
With Links
70.6%
With #Tags
13.3%
With @Mentions
64.8%
With Emojis
245
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.14
Reply/Original Ratio
0.02
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
79.0%
Weekday Posts
21.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 54 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of small business owners, entrepreneurs, and individuals starting a business. The content is tailored to provide actionable advice and support for business growth and development.
Good
Audience Quality
17.2%
Suspicion Index
14.2%
Low-Quality %
192
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
20.2%
Empty Bio
14.5%
<10 Tweets
26.9%
Mass Following (>2K)
0.0%
New (<90 days)
23.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
46.0%
No URL
8.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
44,558,455
Total Potential Reach
192
Median Follower Reach
774
75th Percentile Reach
21.1%
>1K followers
3.9%
>10K followers
1.0%
>50K followers
0.6%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
65.9%
Creators
6,588 accounts
19.7%
Consumers
1,966 accounts
14.5%
Dormant
1,446 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
131
Verified Followers
1.31% of total
688
Protected Accounts
6.88% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,406 | Wrestler | Wrestling, Motivation, Self-promotion |
| @rogerhamilton | 923,799 | Entrepreneur | education, entrepreneurship, futurism |
| @kenradio | 876,172 | Radio Host | Networking, Entrepreneurship, Radio Broadcasting |
| @larrykim | 726,053 | Entrepreneur | Startups, AdWords, Chatbots |
| @KevinandTrevor | 694,743 | - | - |
| @J_D_Landis | 586,943 | Author | writing, literature, storytelling |
| @Matt_VanDyke | 512,999 | Founder | veterans, training, supplies |
| @MelDMann | 511,978 | Survivor | Cancer, Survivor, Army |
| @tanjaplayner | 498,061 | Artist | Pop Art, Artist, Artworks |
| @zaibatsu | 465,522 | Digital Marketer | Art, Social Media, Science |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,983
Followers With Bio
2,017
Followers Without Bio
79.83%
% With Bio
20.17%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed73
Combined Engagement
22
Total Likes
51
Total Retweets
15
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
60%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @beisgovuk: Small businesses: sign up to your own #NetZero target & receive a free copy of the @BSI_UK international standard in energy management to help you reduce your emissions. More info and make your commitment ⬇ https://t.co/HHsrCACMIn
Welcome to today's live Twitter Q&A! Today we're talking to @HertsGrowthHub! If you are just starting a business or looking for general business support, then this Q + A is perfect for you! Grab a cuppa, follow the thread, and get in touch with your questions!👇 #BSHelplin
Looking to kickstart your sales? Join @SmallBizSatUK on the 30th of November to supercharge your sales this winter! Get tips on👇🏽 💰Generating good quality leads 💰Conversion rate killers 💰Building an audience Book now -https://t.co/ws1B5tXr0w https://t.co/PoA7VV3d3r
RT @CICRegulator: Choosing the right legal structure for your company is extremely important & knowing whether to become a CIC or a Charity is a key decision. Find out the differences in our upcoming joint webinar with the Charity Commission on Thursday 7 April @ 11:30am: h
Welcome to today's live Twitter Q&A! Today we're talking to @GrowthHubStaffs! If you are you are a business looking for general business support or want to learn more about the #PeerNetworks program, then this Q + A is perfect for you! #BSHelpline https://t.co/HDNBOWH0WO
Key Insights & Takeaways
The account frequently engages with live Q&A sessions, which likely increase user interaction and visibility. Content often includes practical tips for business growth, such as marketing strategies and content creation. The use of verified accounts and hashtags helps in reaching a broader audience and building credibility.
Strengths
- + Established follower base of 76,958
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @businessgov reveals an growing Twitter presence with 76,958 followers. The account demonstrates a content-creator strategy, averaging 1.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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