Business Wire
Global Leader in News Content Distribution
72,342
Followers
4,347
Following
31,961
Tweets
14.0
Avg Engagement
2,364
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BusinessWire's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2007-06-27
- Verification:No
- Location:San Francisco, CA
Data Summary
- Tweets Analyzed:3,246
- Avg Likes per Tweet:1.5
- Avg Retweets per Tweet:12.5
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,246 tweetsThe account has a consistent but moderate engagement rate, with an average of 10 likes and 6 retweets per tweet. The content often highlights webinars, blogs, and expert predictions, which may drive engagement through relevance and authority.
1.5
Avg Likes/Tweet
12.5
Avg Retweets/Tweet
4,807
Total Likes
40,510
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
3
75th Percentile
19,377
Top Tweet
0.19
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
82.5%
Original
2.2%
Replies
13.9%
Retweets
1.4%
Quotes
0.0%
Threads
1.0%
With Media
85.1%
With Links
74.6%
With #Tags
51.6%
With @Mentions
2.3%
With Emojis
198
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.03
Reply/Original Ratio
0.1
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
95.2%
Weekday Posts
4.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,246 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 450 retweets (14% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,246 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe audience likely includes PR professionals, media outlets, and communications agencies interested in industry trends and best practices. They are likely looking for expert opinions and updates on the evolving communications landscape.
Average
Audience Quality
23.0%
Suspicion Index
22.3%
Low-Quality %
65
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
31.0%
Empty Bio
21.3%
<10 Tweets
20.5%
Mass Following (>2K)
0.0%
New (<90 days)
46.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
68.1%
No URL
13.6%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
31,372,584
Total Potential Reach
65
Median Follower Reach
305
75th Percentile Reach
11.0%
>1K followers
1.9%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
57.9%
Creators
5,789 accounts
20.8%
Consumers
2,080 accounts
21.3%
Dormant
2,129 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
249
Verified Followers
2.49% of total
1,178
Protected Accounts
11.78% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,019 | Wrestler | Wrestling, Motivation, Self-promotion |
| @kalnaga | 2,765,930 | Actor | Satellites, NFT, Blockchain |
| @StartupPro | 977,717 | Entrepreneurship | Entrepreneurship, Technology, Investing |
| @godbless_lema | 976,525 | Politician | Politics, Leadership, Activism |
| @NOH8Campaign | 798,659 | Activism | equality, bullying, discrimination |
| @WesternUnion | 616,352 | Financial Services | Money transfer, Global reach, Convenience |
| @WarrenWhitlock | 476,534 | Entrepreneur | blockchain, AI, digitalmarketing |
| @mranti | 340,914 | Journalist | International affairs, journalism, globalization |
| @puzkas | 309,090 | Periodista | politics, elections, analysis |
| @alejandraoraa | 278,664 | News Anchor | News, Travel, Humanitarian |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,902
Followers With Bio
3,098
Followers Without Bio
69.02%
% With Bio
30.98%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,246 analyzed37,529
Combined Engagement
0
Total Likes
37,529
Total Retweets
7,506
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @MLB: We mourn the passing of Hall of Fame manager Tommy Lasorda. He was 93. https://t.co/fkPf67iH7h
RT @tomgara: This discussion between a Google engineer and their conversational AI model helped cause the engineer to believe the AI is becoming sentient, kick up an internal shitstorm and get suspended from his job. And it is absolutely insane. https://t.co/hGdwXMzQpX https://t.
RT @MikeIsaac: NEW: Per two sources, Facebook to turn on additional measures to tamp down election disinformation on the platform They include adding "friction" to sharing and downranking items in the news feed could come as soon as today https://t.co/huXjKQtZ0F
RT @MattNavarra: 📈⚡️ SOCIAL MEDIA STATS THREAD @Hootsuite's *BIG* Global Digital 2021 Report is out! 📊 300 SLIDES full of NEW stats + insights about social, search, mobile, and more. View FULL report (free): https://t.co/wwRcWbho0m #Digital2021
RT @EdelmanPR: Our 2021 Edelman #TrustBarometer exposes a new era of information bankruptcy. @RichardWEdelman stresses the need for institutions to work together to find common purpose, restore facts and take collective action to solve societal problems. Read more.
Key Insights & Takeaways
The account frequently shares insights from industry leaders and experts, positioning itself as a thought leader in PR and communications. It leverages events and webinars to provide real-time updates and valuable content for its audience. The focus on reputation management and communications trends suggests a strategic emphasis on professional development and industry awareness.
Strengths
- + Established follower base of 72,342
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BusinessWire reveals an growing Twitter presence with 72,342 followers. The account demonstrates a content-creator strategy, averaging 14.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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