Boston University School of Public Health
The official Twitter of @BU_Tweets School of Public Health. Visit our website for the latest school news and updates as we pursue a healthier world for all.
29,722
Followers
2,311
Following
21,440
Tweets
6.8
Avg Engagement
540
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @BUSPH's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-04-23
- Verification:No
- Location:BU School of Public Health
Data Summary
- Tweets Analyzed:3,194
- Avg Likes per Tweet:3.1
- Avg Retweets per Tweet:3.7
- Followers Analyzed:30,183
Engagement Analysis
Based on 3,194 tweetsOn average, tweets receive 178 likes and 56 retweets, indicating moderate engagement. The account's verified status and consistent content likely contribute to its reach and interaction.
3.1
Avg Likes/Tweet
3.7
Avg Retweets/Tweet
9,979
Total Likes
11,829
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
6
75th Percentile
788
Top Tweet
0.23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
48.4%
Original
13.1%
Replies
36.4%
Retweets
2.1%
Quotes
0.0%
Threads
0.4%
With Media
90.0%
With Links
36.0%
With #Tags
82.2%
With @Mentions
40.7%
With Emojis
250
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.27
Reply/Original Ratio
0.06
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
97.9%
Weekday Posts
2.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,194 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,164 retweets (36% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,194 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 30,183 followersThe primary audience includes public health professionals, students, and community members interested in health equity and policy. Followers are likely engaged in social justice and health advocacy.
Good
Audience Quality
17.5%
Suspicion Index
13.6%
Low-Quality %
278
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.2%
Empty Bio
8.9%
<10 Tweets
33.5%
Mass Following (>2K)
0.0%
New (<90 days)
21.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
63.1%
No URL
5.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
118,509,711
Total Potential Reach
278
Median Follower Reach
888
75th Percentile Reach
22.8%
>1K followers
2.7%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
76.4%
Creators
23,056 accounts
14.7%
Consumers
4,442 accounts
8.9%
Dormant
2,685 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
635
Verified Followers
2.1% of total
3,567
Protected Accounts
11.82% of total
10 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AP | 16,041,483 | News Organization | News, Journalism, AP Members |
| @JohnCena | 14,106,411 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hootsuite | 7,330,848 | Social Media Manager | Social media, news, tips |
| @verified | 4,201,564 | - | - |
| @Variety | 2,909,175 | Entertainment industry | Entertainment, Business, Variety |
| @HarvardHealth | 2,571,863 | Healthcare | - |
| @gatesfoundation | 2,124,801 | Philanthropy | Global health, Education, Philanthropy |
| @KameronBennett | 1,810,317 | DJ | Music, DJing, Booking |
| @soledadobrien | 1,320,623 | Journalist | working, mom, journalist |
| @joncoopertweets | 1,248,129 | Political Strategist | Politics, Fundraising, Campaigns |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
23,475
Followers With Bio
6,708
Followers Without Bio
77.78%
% With Bio
22.22%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,194 analyzed2,542
Combined Engagement
1,095
Total Likes
1,447
Total Retweets
508
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
A new study found a 17% higher vaccination rate in cities with paid sick leave policies, compared to cities that do not have these policies. @JuliaRaifman @alexskinnermph Learn more ➡️ https://t.co/49AjV7ltfH
RT @JacobBor: The "missing Americans": early death in the United States In a new pre-print, we quantify the number of deaths that would have been averted each year, 1933-2021, if the U.S. had mortality rates equal to the average of 18 peer nations. https://t.co/pUJmr43lYf Th
SPH alum Barbara Ferrer of @lapublichealth: "Vaccines are not an equalizer." She goes on to explain that unvaccinated people living in the wealthiest communities have a lower rate of hospitalization than people in communities with high rates of poverty who are fully vaccinated.
"An antiracist approach to public health requires us to be deeply rooted in community. Those closest to the pain—the true experts—should be closest to the power," says @RepPressley. #SPHConversations #AntiracistPolicy https://t.co/tzvLfIpiPp
RT @edyong209: .@jacobbor & his colleagues worked out how many Americans wouldn't have died each year if the US had the same mortality rates as its peer countries. In 2019, there were 626,000 of these “missing Americans.” In 2021, there were 1.1 million. 2/ https://t.co/b
Key Insights & Takeaways
The account frequently shares research findings related to public health policies and their impact on communities. It highlights the voices of experts and alumni, emphasizing community-driven approaches to health equity. The content often addresses social justice issues, linking public health to broader societal challenges.
Strengths
- + Established follower base of 29,722
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @BUSPH reveals an growing Twitter presence with 29,722 followers. The account demonstrates a content-creator strategy, averaging 6.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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