93,197
Followers
2,221
Following
59,492
Tweets
132.6
Avg Engagement
1,322
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @bustle's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2013-05-13
- Verification:Yes
- Location:New York, NY
Data Summary
- Tweets Analyzed:3,212
- Avg Likes per Tweet:72.5
- Avg Retweets per Tweet:60.1
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,212 tweetsThe account has a high level of engagement, indicating a loyal and interested audience. The average likes and retweets per tweet suggest that the content is well-received and shared widely.
72.5
Avg Likes/Tweet
60.1
Avg Retweets/Tweet
232,858
Total Likes
192,958
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
8
75th Percentile
83,627
Top Tweet
1.42
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
67.3%
Original
14.2%
Replies
17.8%
Retweets
0.6%
Quotes
0.0%
Threads
0.8%
With Media
98.4%
With Links
17.6%
With #Tags
45.4%
With @Mentions
24.3%
With Emojis
121
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.21
Reply/Original Ratio
0.03
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.3%
Weekday Posts
13.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,212 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 573 retweets (18% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,212 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience is likely young adults and teenagers interested in pop culture, celebrities, and entertainment news. They are active on social media and seek exclusive and trending content.
Average
Audience Quality
20.6%
Suspicion Index
16.6%
Low-Quality %
139
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
22.6%
Empty Bio
16.2%
<10 Tweets
26.2%
Mass Following (>2K)
0.0%
New (<90 days)
38.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
64.1%
No URL
10.5%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
64,312,412
Total Potential Reach
139
Median Follower Reach
543
75th Percentile Reach
16.1%
>1K followers
3.0%
>10K followers
1.1%
>50K followers
0.7%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
68.2%
Creators
6,825 accounts
15.5%
Consumers
1,553 accounts
16.2%
Dormant
1,622 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
142
Verified Followers
1.42% of total
1,394
Protected Accounts
13.94% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,214 | Wrestler | Wrestling, Motivation, Self-promotion |
| @miakhalifa | 5,503,308 | Former Adult Actress | immigrant, شيطان, 🪧 |
| @McDonalds | 4,754,727 | Fast Food | Fast Food, Grimace, Friendship |
| @UN_Women | 2,262,948 | Advocacy | gender equality, women's empowerment, #GenerationEquality |
| @chris_kammy | 1,896,149 | Football pundit | Football, TV, Singing |
| @saatchi_gallery | 1,844,830 | Art Gallery | contemporary art, culture, London grads |
| @PopCrave | 1,406,861 | Entertainment | Music, Entertainment, Celebrities |
| @TwitterBusiness | 1,352,076 | - | - |
| @XBIZ | 1,301,319 | Adult Industry | Adult industry, news, community |
| @JanelParrish | 1,205,596 | Actress | Actress, Singer, Beauty |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,737
Followers With Bio
2,263
Followers Without Bio
77.37%
% With Bio
22.63%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,212 analyzed235,233
Combined Engagement
103,189
Total Likes
132,044
Total Retweets
47,047
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
In a Bustle exclusive video, #SEVENTEEN shares what member they would prefer to share a room with 👀 https://t.co/tZmRZk7Mku
RT @ashleytisdale: If I ever get invited to the #MetGala I would replicate one of my past iconic looks… https://t.co/y6ZFT9OBSG
#SEVENTEEN's 'Face the Sun' debuted in the Top 10 on the Billboard 200 albums chart. Below, @pledis_17 talks to @alyssalapid about making the album. https://t.co/842lWHzu6U
RT @dionnewarwick: I will be dating Pete Davidson next.
There’s something about @dylanobrien. Below, the actor speaks to @_sleach on #TeenWolf, starring in @taylorswift13’s ‘All Too Well’ music video, and his upcoming movie, ‘The Outfit'👇 https://t.co/gskQYa89RU
Key Insights & Takeaways
The account frequently shares exclusive content and interviews with celebrities, which likely drives engagement. It focuses on trending topics and popular K-pop groups like SEVENTEEN, which aligns with its audience's interests. The use of verified accounts and collaborations with influencers helps boost credibility and reach.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 93,197
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @bustle reveals an well-established Twitter presence with 93,197 followers. The account demonstrates a content-creator strategy, averaging 132.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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