BuzzFeed UK

BuzzFeed UK

@BuzzFeedUK

British buzz. ⚡️Facebook: https://www.facebook.com/unsupportedbrowser Instagram: https://www.facebook.com/unsupportedbrowser YouTube: https://www.youtube.com/BuzzFeedUK

London https://www.buzzfeed.com/ Joined 2013-01-07 Date of Analysis: Dec 16, 2025

166,157

Followers

1,752

Following

66,879

Tweets

28.3

Avg Engagement

1,683

Listed

Yes

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @BuzzFeedUK's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2013-01-07
  • Verification:Yes
  • Location:London

Data Summary

  • Tweets Analyzed:3,249
  • Avg Likes per Tweet:18.3
  • Avg Retweets per Tweet:10.0
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,249 tweets

The account consistently receives a high number of likes and retweets, indicating strong audience interaction. Its content is well-received and often shared across multiple platforms.

18.3

Avg Likes/Tweet

10.0

Avg Retweets/Tweet

59,555

Total Likes

32,550

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

0

Median Retweets

2

75th Percentile

6,777

Top Tweet

0.17

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Broadcaster

Primarily shares original content

87.9%

Original

3.0%

Replies

8.6%

Retweets

0.6%

Quotes

0.0%

Threads

1.0%

With Media

94.4%

With Links

6.5%

With #Tags

12.5%

With @Mentions

11.7%

With Emojis

108

Avg Length

Audience Reaction Profile

Broadcast

Focuses on original content over replies

0.03

Reply/Original Ratio

0.07

Quote/RT Ratio

Posting Rhythm

Somewhat Bursty

Occasional posting spikes

78.6%

Weekday Posts

21.4%

Weekend Posts

Top Hashtags

#loveisland (46) #eebaftas (15) #jayb (15) #제이비 (15) #grammys (14) #got7 (14) #jaybinlondon (11) #def (10) #musicbankparis (8) #oscars (8)

Most Mentioned

@seasonedbf (257) @huffpostuk (29) @jaybnow_hr (14) @adaenechi (11) @therose_0803 (8) @vctrknda (7) @madamexjoyce (6) @ph1boyyy (5) @its_hanifahh (5) @buzzfeeduk (5)

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Content Strategy Analysis

Based on 3,249 tweets

Content Type Distribution

Content Breakdown

Original Tweets 2,856 (88%)
Replies 96 (3%)
Retweets 278 (9%)
Quote Tweets 19 (1%)

What This Reveals About Their Strategy

This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.

The 278 retweets (9% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,249 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

The audience primarily consists of young, socially active individuals interested in entertainment, celebrities, and trending topics. They are likely to engage with content that includes visuals and real-time updates.

Average

Audience Quality

23.1%

Suspicion Index

24.1%

Low-Quality %

70

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

34.5%

Empty Bio

20.8%

<10 Tweets

20.1%

Mass Following (>2K)

0.0%

New (<90 days)

45.6%

Low Ratio (<0.1)

0.0%

New (<180 days)

79.8%

No URL

13.7%

<3 Tweets

Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

90,425,384

Total Potential Reach

70

Median Follower Reach

313

75th Percentile Reach

10.9%

>1K followers

1.7%

>10K followers

0.4%

>50K followers

0.2%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

61.1%

Creators

30,533 accounts

18.2%

Consumers

9,085 accounts

20.8%

Dormant

10,382 accounts

242

Verified Followers

0.48% of total

9.9%

Professional Bios

founder, dev, analyst, etc.

0.12

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

London, England (2,618) London (1,393) United Kingdom (1,009) England, United Kingdom (756) UK (331) Manchester, England (278) United States (252) Scotland, United Kingdom (213) Glasgow, Scotland (189) London, UK (181)

423

Verified Followers

0.42% of total

17,065

Protected Accounts

17.07% of total

9 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@AnushkaSharma 23,473,104 Actress Bollywood, Actress, Philanthropy
@JohnCena 14,100,502 Wrestler Wrestling, Motivation, Self-promotion
@GordonRamsay 7,695,923 Chef Cooking, Food, Restaurants
@antanddec 6,830,661 Entertainers TV Presenters, Comedy, Entertainment
@Telegraph 3,385,106 News outlet news, analysis, video
@ava 2,625,833 - -
@Channel4News 2,471,696 Journalist News, Stories, Inspire
@BeatsByAssassin 2,261,549 Multitalented Actor, Director, Rapper
@TomDaley1994 2,249,688 Diver Diving, Goals, Humor
@6BillionPeople 2,033,358 - -

Top Keywords in Follower Bios

love (3,268) views (2,769) life (2,498) music (2,056) lover (2,042) sheher (1,911) world (1,420) news (1,385) writer (1,369) london (1,272)

Top Hashtags in Follower Bios

#blacklivesmatter (117) #blm (105) #fbpe (84) #marketing (83) #london (67) #travel (64) #tech (61) #1 (59) #digital (59) #socialmedia (59)

65,493

Followers With Bio

34,507

Followers Without Bio

65.49%

% With Bio

34.51%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,249 analyzed

23,702

Combined Engagement

13,528

Total Likes

10,174

Total Retweets

4,740

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

100%

With Hashtags

80%

With @Mentions

100%

With Links

Topical Analysis:

Celebrity Collaborations Entertainment Social Media Promotion
BuzzFeed UK
@BuzzFeedUK

@NCTsmtown_DREAM you were an absolute dream in London! Thank you for visiting us and please come back again! 💚 #NCTDREAM #NCTDREAMinLONDON #THEDREAMSHOW2_in_LONDON #THEDREAMSHOW2_In_A_DREAM #THEDREAMSHOW2 maybe next time we should do content together? 🥹 https://t.co/tQkHpWkJ3L

2023-03-29
Retweets: 2,450 Likes: 4,327 Engagement: 6,777
BuzzFeed UK
@BuzzFeedUK

and last up but definitely not least STRAY KIDS!!!! ok please bare in mind this is the 1st time I’ve gotten to see them live… so that might be me screaming… 👀 maybe… #StrayKids #Stay #StrayKidsInParis #MusicBankInParis #MusicBank #MusicBankParis2023 @Stray_Kids https://t.co/CTUSm

2023-04-08
Retweets: 1,140 Likes: 4,075 Engagement: 5,215
BuzzFeed UK
@BuzzFeedUK

As promised 🥹 Happy Birthday #JAYB 💚 here’s to another amazing year ahead! Can’t wait for the video to drop at the end of the month 🤗 #GOT7 #JAYBinLondon #Def #제이비 #갓세븐 #LivingThisLifeWithJAYB https://t.co/ypcyfXxX7F

2023-01-06
Retweets: 1,523 Likes: 2,593 Engagement: 4,116
BuzzFeed UK
@BuzzFeedUK

We were very lucky to have the wonderful @jaybnow_hr in our offices on his visit to London! 🇬🇧 he put on amazing show. Content to come out in the new year 👀💚 #JAYB #JAYBinLondon #JAYBsTapeInLondon #GOT7 #제이비 https://t.co/gptipjyYdM

2022-12-15
Retweets: 1,447 Likes: 2,533 Engagement: 3,980
BuzzFeed UK
@BuzzFeedUK

RT @cdnzarecords: [🎥] Jay B from GOT7 Surprises His Fans With A Staring Contest 🔗 https://t.co/j47B8pdCVW #JAYB #제이비 #카덴차 #CDNZA #BuzzFee…

2023-01-19
Retweets: 3,614 Likes: 0 Engagement: 3,614

Key Insights & Takeaways

The account frequently collaborates with K-pop groups and celebrities, which drives engagement and visibility. It uses hashtags effectively to promote specific events and content. It maintains a consistent posting schedule with a mix of promotional and celebratory content.

Strengths

  • + Established follower base of 166,157
  • + Strong original content creation
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @BuzzFeedUK reveals an growing Twitter presence with 166,157 followers. The account demonstrates a content-creator strategy, averaging 28.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025