Emily Schuman
Blogger, Author, Designer and Founder of Cupcakes and Cashmere.
91,676
Followers
253
Following
16,397
Tweets
388.1
Avg Engagement
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @byEmily's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-20
- Verification:No
- Location:Los Angeles, CA
Data Summary
- Tweets Analyzed:3,195
- Avg Likes per Tweet:7.7
- Avg Retweets per Tweet:380.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,195 tweetsEmily's tweets receive consistent engagement, with an average of 805 likes and 77 retweets. Her sponsored content, especially food-related posts, drives interaction.
7.7
Avg Likes/Tweet
380.4
Avg Retweets/Tweet
24,455
Total Likes
1,215,522
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
4
Median Likes
0
Median Retweets
8
75th Percentile
198,790
Top Tweet
4.23
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
85.5%
Original
10.7%
Replies
2.3%
Retweets
1.4%
Quotes
0.0%
Threads
0.6%
With Media
84.9%
With Links
6.0%
With #Tags
23.5%
With @Mentions
13.6%
With Emojis
99
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.6
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
89.2%
Weekday Posts
10.8%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,195 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 75 retweets (2% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,195 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHer audience is primarily interested in lifestyle, food, and design content. They engage with sponsored posts and are drawn to creative, easy-to-make recipes.
Average
Audience Quality
20.9%
Suspicion Index
20.1%
Low-Quality %
89
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
28.2%
Empty Bio
19.4%
<10 Tweets
22.9%
Mass Following (>2K)
0.0%
New (<90 days)
36.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
57.8%
No URL
11.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
58,571,221
Total Potential Reach
89
Median Follower Reach
385
75th Percentile Reach
12.4%
>1K followers
2.5%
>10K followers
0.9%
>50K followers
0.5%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59.9%
Creators
5,987 accounts
20.7%
Consumers
2,072 accounts
19.4%
Dormant
1,941 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
66
Verified Followers
0.66% of total
1,161
Protected Accounts
11.61% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,094,144 | Wrestler | Wrestling, Motivation, Self-promotion |
| @Microsoft | 12,938,287 | Technology | technology, empowerment, support |
| @FoodNetwork | 6,064,123 | Culinary TV | cooking, baking, streaming |
| @6BillionPeople | 2,024,972 | - | - |
| @ZachBoychuk | 827,834 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @NOH8Campaign | 799,094 | Activism | equality, bullying, discrimination |
| @larrykim | 727,003 | Entrepreneur | Startups, AdWords, Chatbots |
| @luxurytravel | 720,473 | Travel Blogger | luxury travel, editor, blog |
| @shopDisney | 591,318 | - | - |
| @Zoosk | 512,837 | Dating App | dating, matchmaking, singles |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,178
Followers With Bio
2,822
Followers Without Bio
71.78%
% With Bio
28.22%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,195 analyzed760,427
Combined Engagement
0
Total Likes
760,427
Total Retweets
152,085
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @BarackObama: “Low plastic stool, cheap but delicious noodles, cold Hanoi beer.” This is how I’ll remember Tony. He taught us about food — but more importantly, about its ability to bring us together. To make us a little less afraid of the unknown. We’ll miss him. https://t.co
RT @AdamParkhomenko: the most normal thing in 2017 so far https://t.co/X05h6nQFrG
RT @TheEllenShow: Please retweet & use #BeKindToElephants, and for everyone who does, we’ll make a donation to The David Sheldrick Wildlife Trust. @DSWT https://t.co/Fckx9iblci
RT @SethAbramson: Retweet if you want networks to stop booking Kellyanne Conway, the first U.S. presidential counselor to openly advocate lying to the public. https://t.co/GEblVTSUF0
RT @kerrywashington: Her rest is earned. It is our turn to fight.
Key Insights & Takeaways
She leverages sponsored content effectively, often partnering with brands like Ritz Crackers. Her audience responds well to food-related and lifestyle content. She balances personal storytelling with brand promotion in her tweets.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 91,676
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @byEmily reveals an well-established Twitter presence with 91,676 followers. The account demonstrates a content-creator strategy, averaging 388.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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