Jay King
Celtics reporter for The Athletic. Co-host of the Still Poddable podcast. NBA podcasts too. Shot 67% 3PT in a season (on 6 attempts).
83,447
Followers
4,774
Following
121,887
Tweets
196.6
Avg Engagement
2,609
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ByJayKing's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-05-05
- Verification:No
- Location:Boston, MA
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:155.7
- Avg Retweets per Tweet:40.8
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsHis tweets typically receive a high number of likes and retweets, indicating strong audience interaction. The engagement reflects his credibility and relevance in the sports community.
155.7
Avg Likes/Tweet
40.8
Avg Retweets/Tweet
506,139
Total Likes
132,760
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
25
Median Likes
2
Median Retweets
115
75th Percentile
49,449
Top Tweet
2.36
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
45.8%
Original
22.5%
Replies
15.0%
Retweets
16.7%
Quotes
0.0%
Threads
0.2%
With Media
31.5%
With Links
0.7%
With #Tags
37.8%
With @Mentions
4.6%
With Emojis
121
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.49
Reply/Original Ratio
1.12
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
71.1%
Weekday Posts
28.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 486 retweets (15% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersHis audience includes NBA fans, sports enthusiasts, and followers of Boston Celtics coverage. The content appeals to those interested in in-depth analysis and behind-the-scenes insights.
Average
Audience Quality
26.6%
Suspicion Index
35.0%
Low-Quality %
29
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
47.6%
Empty Bio
32.7%
<10 Tweets
9.9%
Mass Following (>2K)
0.0%
New (<90 days)
53.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
90.8%
No URL
22.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
4,237,221
Total Potential Reach
29
Median Follower Reach
133
75th Percentile Reach
4.6%
>1K followers
0.5%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.8%
Creators
4,584 accounts
21.5%
Consumers
2,150 accounts
32.7%
Dormant
3,266 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
107
Verified Followers
1.07% of total
1,128
Protected Accounts
11.28% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @raptalksk | 221,358 | Music Journalist | hip-hop, music, vinyl |
| @MintzPlasse | 173,777 | Actor | TV, music, movies |
| @SergeantAqGo | 130,662 | Military Veteran | Iraq war, pro-police, veteran |
| @MorelDLeon | 127,377 | - | - |
| @djacoby | 121,234 | Sports Commentator | Sports, Podcasting, Entertainment |
| @onlyparlays_ | 111,727 | - | - |
| @kevin_powell | 78,607 | Writer | Poetry, Journalism, Activism |
| @CultExpert | 75,713 | Cult Expert | cults, mental health, recovery |
| @vibes__N | 73,112 | Influencer | Anambra, vibes, Nielo |
| @vozdelfanatico | 70,921 | Sports Commentator | sports, interactive program, Dominican Republic |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,235
Followers With Bio
4,765
Followers Without Bio
52.35%
% With Bio
47.65%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed93,909
Combined Engagement
32,981
Total Likes
60,928
Total Retweets
18,782
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @1kalwaysopen_: First off congratulations. Y’all deserve it .This is lame. You was on the way out the league before mahomes resurrected your career on your 1 year deal Tik-Tok boy . He admitted that he grabbed you but don’t act like your like that or ever was. But congratulati
He has gotten incredibly little disrespect for a two-time MVP who got thrashed by an 8-seed in the first round honestly. https://t.co/vlTbSM8kwX
Jaylen Brown: “Energy in the Garden has been OK at best in the playoffs.” He just called for Boston to bring it. “I’m calling you guys out. Let’s make sure the Garden is ready to go. … When the Garden gets going there’s nothing like it.”
RT @ShamsCharania: Philadelphia 76ers’ Joel Embiid has won the 2022-23 NBA MVP award. https://t.co/c4Pq4Ggy4a
Malcolm Brogdon: “It’s the best locker room I’ve been a part of. By far.”
Key Insights & Takeaways
He often highlights player quotes and team dynamics, providing a unique perspective on the Celtics' performance. He calls out underperforming players and challenges the team to improve, showing his critical stance. He frequently shares insights from his reporting and podcast work, blending analysis with commentary.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 83,447
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ByJayKing reveals an well-established Twitter presence with 83,447 followers. The account demonstrates a content-creator strategy, averaging 196.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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