California Governor's Office of Emergency Services
Cal OES serves as the state’s leadership hub during all major emergencies and disasters.
122,604
Followers
1,903
Following
25,213
Tweets
39.5
Avg Engagement
2,568
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Cal_OES's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-07
- Verification:Yes
- Location:Sacramento, California
Data Summary
- Tweets Analyzed:3,218
- Avg Likes per Tweet:17.4
- Avg Retweets per Tweet:22.0
- Followers Analyzed:9,996
Engagement Analysis
Based on 3,218 tweetsOn average, tweets receive around 484 likes and 268 retweets, indicating moderate engagement. The verified status of 1.6% suggests a mix of official and personal accounts.
17.4
Avg Likes/Tweet
22.0
Avg Retweets/Tweet
56,109
Total Likes
70,904
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
8
Median Likes
9
Median Retweets
42
75th Percentile
1,918
Top Tweet
0.32
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
57.1%
Original
7.2%
Replies
28.7%
Retweets
6.9%
Quotes
0.0%
Threads
0.3%
With Media
96.6%
With Links
39.0%
With #Tags
62.8%
With @Mentions
6.2%
With Emojis
241
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.13
Reply/Original Ratio
0.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
84.9%
Weekday Posts
15.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,218 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 925 retweets (29% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,218 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,996 followersThe primary audience includes residents of California, emergency responders, and government officials. The content is tailored for those needing immediate and actionable information during emergencies.
Average
Audience Quality
27.3%
Suspicion Index
35.9%
Low-Quality %
28
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
48.4%
Empty Bio
32.8%
<10 Tweets
13.1%
Mass Following (>2K)
0.0%
New (<90 days)
52.4%
Low Ratio (<0.1)
0.0%
New (<180 days)
84.0%
No URL
23.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,901,355
Total Potential Reach
28
Median Follower Reach
150
75th Percentile Reach
6.4%
>1K followers
0.8%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
45.5%
Creators
4,552 accounts
21.7%
Consumers
2,169 accounts
32.8%
Dormant
3,275 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
158
Verified Followers
1.58% of total
1,309
Protected Accounts
13.09% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,815 | Wrestler | Wrestling, Motivation, Self-promotion |
| @NOH8Campaign | 799,079 | Activism | equality, bullying, discrimination |
| @GeoRebekah | 413,749 | Scientist | Nat hazards, climate, COVID19 |
| @EvanKirstel | 346,888 | Tech Influencer | Tech, B2B, Social media |
| @JeanetteJoy | 218,935 | Design Psychology Mentor | ClimateReality, DesignPsychology, TinyHome |
| @MikeIsaac | 192,144 | Tech Reporter | Tech, Reporter, Email |
| @SteveComisar | 151,111 | Actor | Actor, Comedy, Entertainment |
| @travisa850 | 129,305 | Cannabis Advocate | Cannabis, GreenLove, Travel |
| @HaroldSinnott | 104,898 | Digital Consultant | Technology, Digital Transformation, Automation |
| @RegierungBW | 93,622 | Government | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
5,163
Followers With Bio
4,837
Followers Without Bio
51.63%
% With Bio
48.37%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,218 analyzed7,311
Combined Engagement
809
Total Likes
6,502
Total Retweets
1,462
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
80%
With Links
Topical Analysis:
RT @POTUS: California, I want you to know that my Administration will be with you all the way. https://t.co/6pypci4bRP
RT @GavinNewsom: CA’s large-scale testing and early detection systems have found the Omicron COVID-19 variant in California. We should assume that it’s in other states as well. There’s no reason to panic--but we should remain vigilant. That means get vaccinated. Get boosted. Wea
RT @POTUS: We’re sticking around to help California rebuild for as long as you need us, Gov. https://t.co/UhNYxBkYOh
Mandatory Evacuation orders issued for the Community of #Pajaro due to a #LeveeBreak. Please heed evac warnings/orders. Pajaro River levee broke early this morning resulting in active flooding. #Evacuate if told. #TurnAroundDontDrown @Cal_OES @CaltransHQ @CAgovernor https://t.co/
RT @montecitofire: Immediate Evacuation Order for all of Montecito, parts of Carpinteria, Summerland & City of Santa Barbara. LEAVE NOW! Details: https://t.co/dos5R4hv80 https://t.co/Y0FuEPqoX8
Key Insights & Takeaways
The account frequently shares urgent alerts and evacuation orders, highlighting its role in public safety. It emphasizes collaboration with state leaders and federal aid access, showing strategic communication. The use of hashtags like #Pajaro and #SiskiyouCo helps target specific regions and communities.
Strengths
- + Established follower base of 122,604
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Cal_OES reveals an growing Twitter presence with 122,604 followers. The account demonstrates a content-creator strategy, averaging 39.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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