Callum Smith

Callum Smith

@CallumSmith23

"Your Heart Is Free. Have The Courage To Follow It"

Liverpool https://callumsmithboxing.com/ Joined 2011-01-30 Date of Analysis: Dec 16, 2025

162,786

Followers

601

Following

16,565

Tweets

196.5

Avg Engagement

347

Listed

No

Verified

Account Overview

What This Report Covers

This comprehensive analysis examines @CallumSmith23's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.

Account Classification

  • Account Size: Macro Influencer (100K+)
  • Account Age:2011-01-30
  • Verification:No
  • Location:Liverpool

Data Summary

  • Tweets Analyzed:3,138
  • Avg Likes per Tweet:41.8
  • Avg Retweets per Tweet:154.7
  • Followers Analyzed:50,000

Engagement Analysis

Based on 3,138 tweets

Their tweets consistently receive high likes and retweets, indicating a highly engaged audience. The use of hashtags and links to boxing events suggests a strategic approach to audience interaction.

41.8

Avg Likes/Tweet

154.7

Avg Retweets/Tweet

131,129

Total Likes

485,545

Total Retweets

Engagement Quality Analysis

Median-based metrics that resist fake virality and outliers.

0

Median Likes

3

Median Retweets

27

75th Percentile

96,233

Top Tweet

1.21

Engagement per 1K Followers

Normalized influence metric

Viral Spikes

Engagement Pattern

Few posts get most engagement

Posting Behavior

Content style and format preferences

Mixed

Balanced content approach

28.4%

Original

30.4%

Replies

38.8%

Retweets

2.4%

Quotes

0.0%

Threads

0.5%

With Media

32.7%

With Links

23.7%

With #Tags

81.5%

With @Mentions

49.7%

With Emojis

88

Avg Length

Audience Reaction Profile

Conversational

Engages heavily in discussions

1.07

Reply/Original Ratio

0.06

Quote/RT Ratio

Posting Rhythm

Highly Bursty

Posts in concentrated bursts

69.8%

Weekday Posts

30.2%

Weekend Posts

Top Hashtags

#mundo (52) #boxing (51) #allornothing (35) #teamsmithbros (24) #canelosmith (22) #mundotime (20) #smithmohoumadi (20) #andthenew (17) #alitrophy (14) #whosfoolingwho (13)

Most Mentioned

@callumsmith23 (623) @paulsmithjnr (232) @liambeefysmith (228) @gallaghersgym (219) @swiftysmith (184) @matchroomboxing (132) @eddiehearn (70) @scottycardle (70) @skysportsboxing (65) @ant_crolla (62)

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Content Strategy Analysis

Based on 3,138 tweets

Content Type Distribution

Content Breakdown

Original Tweets 892 (28%)
Replies 955 (30%)
Retweets 1,216 (39%)
Quote Tweets 75 (2%)

What This Reveals About Their Strategy

This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.

The 1,216 retweets (39% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.

Posting Patterns & Optimal Timing

Based on 3,138 tweets

Engagement by Hour (UTC)

Posting Frequency Over Time

Timing Insights

Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.

Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.

Audience Demographics

Based on 50,000 followers

Their audience appears to be primarily male, with a strong interest in boxing and motivational content. They also have a notable international following, especially from the UK.

Average

Audience Quality

25.4%

Suspicion Index

31.6%

Low-Quality %

38

Median Reach

Audience Quality Signals

Lower percentages indicate healthier, more authentic followers.

47.4%

Empty Bio

24.9%

<10 Tweets

10.7%

Mass Following (>2K)

0.0%

New (<90 days)

56.4%

Low Ratio (<0.1)

0.0%

New (<180 days)

92.9%

No URL

15.9%

<3 Tweets

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Follower Reach & Influence

This account's followers have their own audiences, creating potential for secondary amplification.

46,156,172

Total Potential Reach

38

Median Follower Reach

158

75th Percentile Reach

3.9%

>1K followers

0.4%

>10K followers

0.1%

>50K followers

0.1%

>100K followers

Creator vs Consumer Split

Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).

52.7%

Creators

26,336 accounts

22.5%

Consumers

11,238 accounts

24.9%

Dormant

12,426 accounts

150

Verified Followers

0.3% of total

3.5%

Professional Bios

founder, dev, analyst, etc.

0.08

Median Follow Ratio

follower/following

Follower Influence Distribution

How many followers do their followers have?

Follower Account Age

How long have followers been on Twitter?

Geographic Distribution

Top locations where followers are based (from those who share location data):

Liverpool, England (1,059) England, United Kingdom (771) London, England (652) United Kingdom (649) Liverpool (409) Manchester, England (377) London (264) North West, England (254) Glasgow, Scotland (196) Lagos, Nigeria (184)

246

Verified Followers

0.24% of total

13,361

Protected Accounts

13.23% of total

7 years

Avg Account Age

of their followers

Notable Followers (By Influence)

Top accounts following this user, sorted by their follower count:

Username Followers Profession Interests
@JohnCena 14,100,763 Wrestler Wrestling, Motivation, Self-promotion
@jakepaul 4,599,558 Boxer Boxing, Influencer, Content Creator
@themichaelowen 3,787,460 Footballer football, sports, pundit
@KameronBennett 1,823,317 DJ Music, DJing, Booking
@KendraLust 1,528,035 Podcaster sports, sunny days, fashion
@RealJamesArgent 1,381,348 Entertainer Music, Management, Band
@vernonkay 1,148,431 TV Presenter TV presenter, Radio host, Football fan
@kirk_official 1,045,026 - -
@glen_johnson 1,037,328 Footballer Football, Golf, Family
@ESPNUK 1,009,044 Sports Media Sports, World Cup, Coverage

Top Keywords in Follower Bios

boxing (7,095) love (3,352) football (3,024) life (2,465) sports (1,982) family (1,607) fc (1,556) liverpool (1,551) music (1,532) father (1,298)

Top Hashtags in Follower Bios

#boxing (365) #ynwa (295) #lfc (291) #mufc (182) #jft97 (110) #mma (85) #nufc (85) #coys (72) #ufc (68) #jft96 (62)

51,894

Followers With Bio

49,104

Followers Without Bio

51.38%

% With Bio

48.62%

% Without Bio

Why Audience Demographics Matter

Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.

Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.

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Viral Tweets

Top 5 by likes+RTs from 3,138 analyzed

272,009

Combined Engagement

0

Total Likes

272,009

Total Retweets

54,402

Avg per Tweet

Key Metrics for Viral Tweets

0%

With Media

0%

With Hashtags

100%

With @Mentions

60%

With Links

Topical Analysis:

Boxing Motivation Personal Expression Engagement Sports Social Media Presence

Key Insights & Takeaways

High engagement suggests a loyal and active fan base interested in boxing and motivational content. The focus on Canelo and boxing events indicates a potential career or interest in the sport. Verified status and consistent posting highlight a professional approach to content creation.

Strengths

  • + Strong engagement rates above platform average
  • + Established follower base of 162,786
  • + High community engagement through conversations
  • + Active presence with consistent posting

Opportunities

  • ~ Optimize posting times for peak engagement windows
  • ~ Analyze top-performing content for replicable patterns
  • ~ Leverage geographic concentration for targeted content
  • ~ Explore collaboration potential with followed accounts

Summary

This analysis of @CallumSmith23 reveals an well-established Twitter presence with 162,786 followers. The account demonstrates a conversation-first approach, averaging 196.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.

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About This Analysis: This analysis is based on a snapshot of followers, following, and recent tweets. It evaluates structure, quality, and behavior, not historical growth. Metrics like growth rate, momentum, churn, or spike analysis require time-series data which is not available from a single snapshot.

Data collected and analyzed by twtData | Analysis date: Dec 16, 2025