LIONS | The Home of Creativity
LIONS is the destination for anyone in the pursuit of creative excellence. From the team behind Cannes Lions. View the 2023 Official Wrap-Up Report 👇
223,371
Followers
3,218
Following
16,375
Tweets
12.5
Avg Engagement
4,290
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @Cannes_Lions's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-02-05
- Verification:No
- Location:Worldwide
Data Summary
- Tweets Analyzed:3,204
- Avg Likes per Tweet:8.9
- Avg Retweets per Tweet:3.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,204 tweetsThe account maintains moderate engagement with an average of 239 likes and 78 retweets per tweet. It actively shares award-winning campaigns and industry news to drive interaction.
8.9
Avg Likes/Tweet
3.6
Avg Retweets/Tweet
28,417
Total Likes
11,498
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
5
Median Likes
2
Median Retweets
14
75th Percentile
466
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
69.9%
Original
17.6%
Replies
10.0%
Retweets
2.4%
Quotes
0.0%
Threads
0.1%
With Media
84.7%
With Links
56.8%
With #Tags
66.4%
With @Mentions
21.0%
With Emojis
227
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.25
Reply/Original Ratio
0.24
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
96.3%
Weekday Posts
3.7%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,204 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 322 retweets (10% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,204 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience includes advertising professionals, marketers, and creatives seeking inspiration and industry recognition. Followers are likely interested in award-winning campaigns and global advertising trends.
Good
Audience Quality
18.6%
Suspicion Index
20.4%
Low-Quality %
77
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
26.4%
Empty Bio
21.9%
<10 Tweets
13.5%
Mass Following (>2K)
0.0%
New (<90 days)
34.5%
Low Ratio (<0.1)
0.0%
New (<180 days)
65.2%
No URL
14.3%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
154,505,275
Total Potential Reach
77
Median Follower Reach
325
75th Percentile Reach
10.4%
>1K followers
1.5%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
58.1%
Creators
29,064 accounts
20.0%
Consumers
9,994 accounts
21.9%
Dormant
10,942 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,024
Verified Followers
1.01% of total
10,597
Protected Accounts
10.49% of total
9 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @VancityReynolds | 21,337,206 | Actor | gin, mobile, soccer |
| @ParisHilton | 16,817,864 | Entrepreneur | business, updates, media |
| @JohnCena | 14,100,187 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CalvinHarris | 11,732,516 | Musician | Music, DJ, Producer |
| @Ubisoft | 9,692,878 | Gaming | Gaming, Support, Entertainment |
| @steveaoki | 8,119,054 | DJ | Music, DJing, Collaboration |
| @IAmSteveHarvey | 6,213,618 | Entertainer | Philanthropy, Investing, Entertainment |
| @Caspar_Lee | 4,927,925 | YouTuber | comedy, vlogging, travel |
| @McDonalds | 4,764,887 | Fast Food | Fast Food, Grimace, Friendship |
| @Wendys | 3,909,525 | Fast Food | Fast food, fries, tweets |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74,833
Followers With Bio
26,163
Followers Without Bio
74.1%
% With Bio
25.9%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,204 analyzed2,039
Combined Engagement
1,179
Total Likes
860
Total Retweets
408
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
80%
With @Mentions
80%
With Links
Topical Analysis:
Shah Rukh Khan-My-Ad | Cadbury Celebrations | @Ogilvy Mumbai | 2022 🥇2 Gold Lions 🎉1 Titanium Lion 🥈1 Silver Lion 🥉1 Bronze Lion 🎗️4 Shortlisted Explore the world’s greatest platform of creative excellence with 200k+ Lion-winning pieces of work at https://t.co/sGXfweynl7 https
We have taken the difficult decision to cancel Cannes Lions 2020 due to the impact COVID-19 is continuing to have on our industry and the world. The next edition of the Festival will run June 21-25, 2021. Read full statement here https://t.co/it1k2mn8gt
RT @EpicNewsroom: We're humbled and proud to share that Epic & @FortniteGame have been awarded a Grand Prix Award in "Digital Craft" at @Ca…
Who's chopping onions?😢 Thank you for sharing this story, @SirPatStew #CannesLions2022 https://t.co/BN5SSGxMe4
"We have freedom, life and love versus tyranny, death and hatred. We must fight, and we must win" @Kasparov63 talking about the war in Ukraine. For full digital access to #CannesLions2022, subscribe as a digital member. https://t.co/1HYBSRqbL5 https://t.co/p1TwiL1uoN
Key Insights & Takeaways
The account emphasizes creative excellence and industry recognition through award-winning campaigns. It shares updates on major events like Cannes Lions, including cancellations due to external factors like the pandemic. It engages with followers by highlighting stories and campaigns that resonate emotionally, such as the 'Who's chopping onions?' narrative.
Strengths
- + Established follower base of 223,371
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @Cannes_Lions reveals an growing Twitter presence with 223,371 followers. The account demonstrates a content-creator strategy, averaging 12.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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