Canva
Amazingly simple design. Have a question? Or looking for some design tips? We’re here to help: https://canva.me/help-center 😊
298,779
Followers
303
Following
198,599
Tweets
8.0
Avg Engagement
4,284
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @canva's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-04-30
- Verification:Yes
- Location:Sydney, Australia
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:7.1
- Avg Retweets per Tweet:0.9
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsCanva's tweets receive a high average number of likes and retweets, indicating strong audience interaction. The brand successfully drives engagement through product announcements and relatable content.
7.1
Avg Likes/Tweet
0.9
Avg Retweets/Tweet
22,952
Total Likes
3,029
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
1
75th Percentile
9,506
Top Tweet
0.03
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
1.8%
Original
98.1%
Replies
0.0%
Retweets
0.0%
Quotes
0.0%
Threads
2.2%
With Media
37.8%
With Links
17.1%
With #Tags
97.8%
With @Mentions
48.4%
With Emojis
150
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
53.13
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
86.9%
Weekday Posts
13.1%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 1 retweets (0% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersCanva's audience primarily consists of designers, marketers, and creative professionals seeking design tools and inspiration. The platform also attracts casual users looking for quick design solutions and tips.
Good
Audience Quality
17.3%
Suspicion Index
19.1%
Low-Quality %
69
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.8%
Empty Bio
16.7%
<10 Tweets
11.7%
Mass Following (>2K)
0.0%
New (<90 days)
35.7%
Low Ratio (<0.1)
0.0%
New (<180 days)
72.2%
No URL
10.4%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
59,389,839
Total Potential Reach
69
Median Follower Reach
293
75th Percentile Reach
9.7%
>1K followers
1.1%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
64.0%
Creators
31,976 accounts
19.3%
Consumers
9,671 accounts
16.7%
Dormant
8,353 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
1,451
Verified Followers
1.45% of total
10,774
Protected Accounts
10.77% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,102,034 | Wrestler | Wrestling, Motivation, Self-promotion |
| @WalkingDead_AMC | 6,191,750 | TV Show | Zombies, Survival, Drama |
| @FastCompany | 2,313,675 | Business Magazine | business, innovation, creativity |
| 2,265,930 | Social Media Influencer | Dropping trends, gems, tweets | |
| @NYSE | 1,691,648 | Finance | Finance, Investing, Opportunities |
| @20m | 1,506,449 | News Outlet | Not provided. |
| @trixiemattel | 1,150,723 | Drag Queen | Music, Drag, Booking |
| @Zoom | 1,091,349 | Technology | Technology, Connection, Collaboration |
| @DigitalArtist | 1,060,888 | Digital Artist | digitalpainting, illustration, animation |
| @lidangzzz | 817,008 | - | - |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
74,006
Followers With Bio
25,994
Followers Without Bio
74.01%
% With Bio
25.99%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed12,580
Combined Engagement
10,960
Total Likes
1,620
Total Retweets
2,516
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
80%
With Hashtags
0%
With @Mentions
60%
With Links
Topical Analysis:
It was clearly an underline. #Succession #KendallRoy https://t.co/ONSPzII2ZC
Drumroll please 🥁 Magic Eraser just announced at #CanvaCreate. Make your subject stand out and clean up unwanted details in your images, just like this 👇 https://t.co/sR9zVtFp0t
We heard you loud and clear Layers are now available in Canva! https://t.co/R4OnSko6bz
There are over 1.5 million of you tuning in to #CanvaCreate from around the world! Drop a flag in the comments so we know where you are👇
Ok, we know you’ve been asking for this one, so raise your hand if you’ve requested this feature ✋ Layers have arrived on Canva! #CanvaCreate
Key Insights & Takeaways
Canva emphasizes simplicity and user support in its messaging Product updates and features are highlighted to keep the audience informed and excited Engagement is driven by a mix of educational content and promotional announcements
Strengths
- + Established follower base of 298,779
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @canva reveals an growing Twitter presence with 298,779 followers. The account demonstrates a conversation-first approach, averaging 8.0 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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