CBC Books
The home of CBC Books, Canada Writes, The Next Chapter, Writers & Company, Canada Reads, the CBC Literary Prizes and This Place.
85,910
Followers
1,976
Following
85,962
Tweets
13.6
Avg Engagement
1,532
Listed
Yes
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @cbcbooks's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2009-02-10
- Verification:Yes
- Location:Canada
Data Summary
- Tweets Analyzed:3,200
- Avg Likes per Tweet:10.2
- Avg Retweets per Tweet:3.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,200 tweetsThe account has a moderate engagement rate, with an average of 276 likes and 82 retweets per tweet. The engagement is likely driven by its focus on notable literary events and figures.
10.2
Avg Likes/Tweet
3.4
Avg Retweets/Tweet
32,565
Total Likes
11,039
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
6
Median Likes
2
Median Retweets
15
75th Percentile
658
Top Tweet
0.16
Engagement per 1K Followers
Normalized influence metric
Long Tail
Engagement Pattern
Mix of hits and regular posts
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
97.1%
Original
2.1%
Replies
0.7%
Retweets
0.1%
Quotes
0.0%
Threads
0.3%
With Media
98.6%
With Links
14.5%
With #Tags
36.5%
With @Mentions
0.2%
With Emojis
196
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.02
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
82.4%
Weekday Posts
17.6%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,200 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 23 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,200 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience includes book lovers, authors, and literary enthusiasts in Canada. It also attracts readers interested in cultural and educational content.
Average
Audience Quality
21.2%
Suspicion Index
20.5%
Low-Quality %
86
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
27.1%
Empty Bio
20.9%
<10 Tweets
22.1%
Mass Following (>2K)
0.0%
New (<90 days)
37.8%
Low Ratio (<0.1)
0.0%
New (<180 days)
70.5%
No URL
13.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
26,971,076
Total Potential Reach
86
Median Follower Reach
431
75th Percentile Reach
14.3%
>1K followers
2.0%
>10K followers
0.4%
>50K followers
0.2%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
59.2%
Creators
5,918 accounts
19.9%
Consumers
1,995 accounts
20.9%
Dormant
2,087 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
103
Verified Followers
1.03% of total
926
Protected Accounts
9.26% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,097,044 | Wrestler | Wrestling, Motivation, Self-promotion |
| @THE_THEO_FORD | 472,919 | - | - |
| @zammit_marc | 386,344 | Filmmaker | Film, Acting, Producing |
| @noveliciouss | 356,636 | Publicist | Writing, Reading, Film |
| @rupikaur_ | 266,375 | Poet | poetry, author, home |
| @CBCOttawa | 261,557 | News outlet | news, special reports, journalists |
| @GoogleExpertUK | 261,330 | SEO Expert | SEO, Cruise, Art |
| @bsarwary | 248,568 | Journalist | Afghans, Journalism, Middlebury |
| @MuseumWeek | 230,421 | Cultural Event | art, culture, heritage |
| @MikeWellsAuthor | 228,038 | Author | thriller, suspense, author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
7,291
Followers With Bio
2,709
Followers Without Bio
72.91%
% With Bio
27.09%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,200 analyzed2,306
Combined Engagement
1,874
Total Likes
432
Total Retweets
461
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
40%
With @Mentions
100%
With Links
Topical Analysis:
A new course called Taylor Swift's Literary Legacy (Taylor's Version) will be offered at Queen's University. Taught by PhD candidate Meghan Burry, the class will dissect the lyrics and literary prowess of the pop star. https://t.co/INChy8xpao
Watch Suzette Mayr's emotional Scotiabank @GillerPrize acceptance speech. Mayr spoke about wanting to shed light on the stories of Black and LGBTQ Canadians that often go unheard. https://t.co/kMJ9iD0ynN
The #CanadaReads longlist is here! https://t.co/l01wR3MI4J
Congrats to Shelagh Rogers! The celebrated CBC broadcaster and The Next Chapter host has been awarded the annual Symons Medal, which recognizes an individual who has made an exceptional contribution to Canadian life. https://t.co/aWlOMYZAst
There's less than two weeks to go until #CanadaReads is here! Canada Reads contender @GurdeepPandher stopped by @CommotionCBC to chat about what he's most excited for. https://t.co/sqhy5mUQHi
Key Insights & Takeaways
The account frequently highlights Canadian authors and literary awards, which helps in building a sense of community and recognition. It shares content related to academic and educational initiatives, such as new courses on literary topics, which positions it as an informative and thought-provoking source. The use of verified accounts and notable figures in tweets enhances credibility and draws attention to important literary milestones.
Strengths
- + Established follower base of 85,910
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @cbcbooks reveals an growing Twitter presence with 85,910 followers. The account demonstrates a content-creator strategy, averaging 13.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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