WPEC CBS12 News
Covering Palm Beach, Martin, St. Lucie, Indian River & Okeechobee • Got a newstip? Email us: [email protected] • 561-881-0796
118,407
Followers
816
Following
236,471
Tweets
1.6
Avg Engagement
1,031
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CBS12's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-07-26
- Verification:No
- Location:West Palm Beach, FL
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:1.0
- Avg Retweets per Tweet:0.7
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsThe account has a consistent engagement rate with an average of 37 likes and 8 retweets per tweet. Verified accounts make up only 1.2% of the followers, indicating a mix of personal and organizational accounts.
1.0
Avg Likes/Tweet
0.7
Avg Retweets/Tweet
3,124
Total Likes
2,127
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
0
Median Retweets
2
75th Percentile
390
Top Tweet
0.01
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
95.4%
Original
0.3%
Replies
4.0%
Retweets
0.3%
Quotes
0.0%
Threads
1.8%
With Media
99.6%
With Links
8.4%
With #Tags
16.1%
With @Mentions
0.6%
With Emojis
144
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.09
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
78.0%
Weekday Posts
22.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 129 retweets (4% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe primary audience consists of residents of Palm Beach, Martin, St. Lucie, Indian River, and Okeechobee counties. The account also attracts individuals interested in local politics and community events.
Average
Audience Quality
33.9%
Suspicion Index
47.4%
Low-Quality %
6
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
56.7%
Empty Bio
49.4%
<10 Tweets
9.5%
Mass Following (>2K)
0.0%
New (<90 days)
64.3%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.4%
No URL
38.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
8,403,883
Total Potential Reach
6
Median Follower Reach
56
75th Percentile Reach
4.3%
>1K followers
0.7%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
32.1%
Creators
3,206 accounts
18.5%
Consumers
1,853 accounts
49.4%
Dormant
4,941 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
120
Verified Followers
1.2% of total
1,022
Protected Accounts
10.22% of total
4 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @dbongino | 4,273,553 | Commentator | Conservative, Politics, Law Enforcement |
| @EvanKirstel | 346,937 | Tech Influencer | Tech, B2B, Social media |
| @frfrankpavone | 215,600 | Priest | ProLife, Catholicism, Trump |
| @general_ben | 147,586 | - | - |
| @AlterNet | 129,414 | Journalist | Progressive news, online community, activism |
| @PBCountySheriff | 99,753 | Law Enforcement | Law enforcement, serving, protecting |
| @LizWillis_ | 89,728 | Agriculture | pine trees, Auburn, politics |
| @MarcACaputo | 84,850 | Reporter | Politics, Florida, Reporting |
| @JeanChatzky | 81,712 | Financial journalist | finance, writing, podcasting |
| @RockwellGlobal | 74,677 | Digital Marketing | Social Media Marketing, Web Design, Branding |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,331
Followers With Bio
5,669
Followers Without Bio
43.31%
% With Bio
56.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed654
Combined Engagement
169
Total Likes
485
Total Retweets
131
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
40%
With @Mentions
80%
With Links
Topical Analysis:
RT @CBSNews: SPECIAL REPORT: A New York grand jury has voted to indict former President Trump https://t.co/EHmfciTBPs
It's with heavy hearts that we announce the passing of our friend and colleague, Gary Detman. Gary took charge of CBS12's digital efforts. Our deepest condolences go out to his family and friends. He will be missed. https://t.co/aGXf31L9h8
RT @NWSMiami: 4/29 at 7:45pm - A Tornado occurred in the vicinity of Palm Beach Gardens late this afternoon. We are currently in the process of surveying damage along the path of the tornado and will release more information once our survey is completed. Any additional report
Gov. DeSantis said parents send their kids thinking that they're going to be learning how read and write. Parent's don't expect for a teacher to tell them "that they were born in the wrong body or they can change their gender." https://t.co/ukeiAunukM
Gov. Ron DeSantis speaks at the American Police Hall of Fame Museum. https://t.co/9qlBClKuiJ https://t.co/o2KSS7jiIQ
Key Insights & Takeaways
The account frequently shares news about local events and community figures. It includes calls for news tips, showing an effort to engage with the public directly. There is a notable focus on local politics and public figures like Governor Ron DeSantis.
Strengths
- + Established follower base of 118,407
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CBS12 reveals an growing Twitter presence with 118,407 followers. The account demonstrates a content-creator strategy, averaging 1.6 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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