CBS 8 San Diego
Local San Diego news, weather and sports coverage from CBS 8 / KFMB in San Diego, CA. Follow us!
167,737
Followers
1,636
Following
134,408
Tweets
8.9
Avg Engagement
1,890
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @CBS8's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-03-30
- Verification:No
- Location:San Diego, CA
Data Summary
- Tweets Analyzed:3,226
- Avg Likes per Tweet:4.8
- Avg Retweets per Tweet:4.1
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,226 tweetsOn average, tweets receive around 281 likes and 39 retweets, showing moderate engagement. The account's content often sparks conversations, particularly around local sports and weather events.
4.8
Avg Likes/Tweet
4.1
Avg Retweets/Tweet
15,462
Total Likes
13,284
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
2
Median Likes
1
Median Retweets
6
75th Percentile
1,489
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
92.7%
Original
0.1%
Replies
7.2%
Retweets
0.0%
Quotes
0.0%
Threads
0.6%
With Media
95.4%
With Links
4.1%
With #Tags
8.0%
With @Mentions
2.1%
With Emojis
139
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.0
Reply/Original Ratio
0.0
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
82.1%
Weekday Posts
17.9%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,226 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 232 retweets (7% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,226 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is residents of San Diego and surrounding areas who rely on local news and weather updates. The account also attracts sports enthusiasts and weather observers due to its coverage of events and natural phenomena.
Average
Audience Quality
31.7%
Suspicion Index
43.8%
Low-Quality %
9
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
54.6%
Empty Bio
43.0%
<10 Tweets
9.2%
Mass Following (>2K)
0.0%
New (<90 days)
62.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.4%
No URL
33.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
54,466,999
Total Potential Reach
9
Median Follower Reach
72
75th Percentile Reach
4.3%
>1K followers
0.6%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
37.8%
Creators
18,909 accounts
19.2%
Consumers
9,593 accounts
43.0%
Dormant
21,498 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
433
Verified Followers
0.43% of total
9,481
Protected Accounts
9.39% of total
7 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,100,829 | Wrestler | Wrestling, Motivation, Self-promotion |
| @hrw | 5,085,677 | Human Rights | Human Rights, Abuses, Advocacy |
| @Faitelson_ESPN | 4,086,165 | - | - |
| @benlandis | 2,847,050 | - | - |
| @etnow | 1,947,571 | Entertainment | Entertainment, ET, News |
| @USNavy | 1,679,204 | Military | Military, Navy, Defense |
| @soledadobrien | 1,317,828 | Journalist | working, mom, journalist |
| @RexChapman | 1,254,365 | Commentator | Basketball, Horse racing, Commentary |
| @funder | 1,107,623 | Journalist | Politics, Journalism, Music |
| @EdKrassen | 933,979 | Journalist | Politics, Journalism, Author |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
36,328
Followers With Bio
64,671
Followers Without Bio
35.97%
% With Bio
64.03%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,226 analyzed3,631
Combined Engagement
1,286
Total Likes
2,345
Total Retweets
726
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
40%
With @Mentions
40%
With Links
Topical Analysis:
RT @LACoSheriff: On Saturday January 21, 2023 at 10:22 PM the suspect male/adult/Asian pictured above was involved in a shooting. Investiga…
RT @espn: Breaking: Yu Darvish and the Padres are in agreement on a six-year, $108 million contract extension, sources tell @JeffPassan. ht…
After eight seasons suiting up for the San Diego Padres, Wil Myers has signed a one-year contract with the Cincinnati Reds. Thanks for everything Wil! https://t.co/86rDl2xpbI
Did you feel it? People from all over San Diego are reporting hearing/feeling a boom this afternoon. USGS is not reporting any earthquakes in the area. We are looking into what this mystery boom might be this time.
King Tides are back along the California coast this weekend. Check out the waves hitting the Marine Room in La Jolla on Friday morning. #kingtides https://t.co/VMggvwKTTJ
Key Insights & Takeaways
The account frequently shares breaking news and real-time updates, which likely drive engagement. It highlights local sports events and community happenings, fostering a sense of connection. The use of hashtags like #kingtides helps in reaching a broader audience interested in environmental and weather topics.
Strengths
- + Established follower base of 167,737
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @CBS8 reveals an growing Twitter presence with 167,737 followers. The account demonstrates a content-creator strategy, averaging 8.9 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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