CBS Austin
News, weather and sports updates from CBS Austin in Austin, Texas.
120,208
Followers
12,767
Following
225,602
Tweets
5.8
Avg Engagement
1,869
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @cbsaustin's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-04-29
- Verification:No
- Location:Austin, Texas
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.4
- Avg Retweets per Tweet:2.4
- Followers Analyzed:10,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 512 likes and 91 retweets, showing moderate engagement. The account's content often sparks discussion, particularly on sensitive or trending issues.
3.4
Avg Likes/Tweet
2.4
Avg Retweets/Tweet
11,059
Total Likes
7,863
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
1
Median Retweets
3
75th Percentile
1,778
Top Tweet
0.05
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Mixed
Balanced content approach
66.5%
Original
0.5%
Replies
32.6%
Retweets
0.4%
Quotes
0.0%
Threads
0.6%
With Media
95.7%
With Links
22.5%
With #Tags
35.3%
With @Mentions
2.4%
With Emojis
193
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Somewhat Bursty
Occasional posting spikes
83.0%
Weekday Posts
17.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,060 retweets (33% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 10,000 followersThe audience primarily consists of local residents in Austin, Texas, interested in real-time updates on news, weather, and sports. The account also reaches a broader audience through its engagement with trending and controversial topics.
Average
Audience Quality
31.2%
Suspicion Index
45.4%
Low-Quality %
10
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
55.7%
Empty Bio
45.5%
<10 Tweets
7.9%
Mass Following (>2K)
0.0%
New (<90 days)
58.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
87.9%
No URL
35.2%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
18,509,342
Total Potential Reach
10
Median Follower Reach
80
75th Percentile Reach
4.2%
>1K followers
0.6%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.4%
Creators
3,537 accounts
19.1%
Consumers
1,913 accounts
45.5%
Dormant
4,550 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
137
Verified Followers
1.37% of total
1,172
Protected Accounts
11.72% of total
5 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,093,802 | Wrestler | Wrestling, Motivation, Self-promotion |
| @WayneDupreeShow | 500,119 | - | - |
| @ZaidBenjamin5 | 306,765 | Journalist | journalism, media, social media |
| @davenewworld_2 | 289,447 | Reporter | Racism, Reporting, Media |
| @AlertaMundial2 | 193,461 | - | - |
| @SergeantAqGo | 129,862 | Military Veteran | Iraq war, pro-police, veteran |
| @HarliCindy | 100,588 | Therapist | Loving, Caring, Honest |
| @JeanChatzky | 81,724 | Financial journalist | finance, writing, podcasting |
| @brooklynmarie | 78,710 | Fact-checker | debunker, chaotic good, rogue |
| @newsbreakApp | 55,889 | News App | local news, accessibility, safety |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
4,431
Followers With Bio
5,569
Followers Without Bio
44.31%
% With Bio
55.69%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed6,180
Combined Engagement
3,737
Total Likes
2,443
Total Retweets
1,236
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
0%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
RT @JoeBiden: I’m running for reelection to do more than turn back the tide of MAGA extremism. I want to make our economy work for families like yours: the hard-working folks who are the backbone of this country. If you’re in, pitch in $5 to support our campaign. https://t.co
NEW TONIGHT: In a historic move, the Austin Independent School District voted unanimously Thursday night to give teachers and staff a significant pay raise. https://t.co/a8zHcbyRto
A high school volleyball player who suffered severe head and neck injuries resulting in long-term concussion symptoms after a transgender girl spiked a ball in her face is now speaking out publicly for the first time. https://t.co/RpYUXtUhqt
JUST IN: Gov. Greg Abbott announced on Twitter Saturday that he is working to pardon Daniel Perry, who was found guilty of murdering a Black Lives Matter protestor in 2020. https://t.co/keM8WGXPVt
Across Texas, students walked out of class in an act of protest. They're demanding action when it comes to stopping gun violence. https://t.co/6ZDxvL10MD
Key Insights & Takeaways
The account frequently covers significant local events and decisions, such as school board votes, which can influence community sentiment. It engages with complex and sensitive topics, including sports injuries and transgender issues, indicating a focus on community impact. The account's content often includes breaking news, suggesting a role in real-time information dissemination.
Strengths
- + Established follower base of 120,208
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @cbsaustin reveals an growing Twitter presence with 120,208 followers. The account demonstrates a content-creator strategy, averaging 5.8 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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