CBS Chicago
CBS Chicago: The latest news, weather & sports for all of Chicagoland. Email tips to [email protected] or call 312.899.2200.
208,317
Followers
2,269
Following
225,751
Tweets
12.3
Avg Engagement
3,036
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @cbschicago's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2008-06-06
- Verification:No
- Location:Chicago
Data Summary
- Tweets Analyzed:3,250
- Avg Likes per Tweet:3.7
- Avg Retweets per Tweet:8.6
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,250 tweetsOn average, tweets receive around 208 likes and 56 retweets, indicating moderate engagement. The account's content is likely shared by followers interested in local affairs and community news.
3.7
Avg Likes/Tweet
8.6
Avg Retweets/Tweet
11,891
Total Likes
28,081
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
1
Median Retweets
5
75th Percentile
12,599
Top Tweet
0.06
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Broadcaster
Primarily shares original content
83.6%
Original
0.6%
Replies
15.6%
Retweets
0.1%
Quotes
0.0%
Threads
0.2%
With Media
87.0%
With Links
2.3%
With #Tags
16.8%
With @Mentions
0.2%
With Emojis
123
Avg Length
Audience Reaction Profile
Broadcast
Focuses on original content over replies
0.01
Reply/Original Ratio
0.01
Quote/RT Ratio
Posting Rhythm
Consistent
Regular posting cadence
76.7%
Weekday Posts
23.3%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,250 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 508 retweets (16% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,250 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is residents of Chicagoland interested in local news and updates. The account also attracts individuals following city politics and public service issues.
Average
Audience Quality
32.5%
Suspicion Index
43.1%
Low-Quality %
8
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
52.1%
Empty Bio
45.0%
<10 Tweets
8.7%
Mass Following (>2K)
0.0%
New (<90 days)
67.2%
Low Ratio (<0.1)
0.0%
New (<180 days)
89.5%
No URL
34.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
39,994,268
Total Potential Reach
8
Median Follower Reach
63
75th Percentile Reach
3.5%
>1K followers
0.4%
>10K followers
0.1%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
35.6%
Creators
17,777 accounts
19.5%
Consumers
9,739 accounts
45.0%
Dormant
22,484 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
551
Verified Followers
0.55% of total
13,900
Protected Accounts
13.76% of total
6 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @JohnCena | 14,099,954 | Wrestler | Wrestling, Motivation, Self-promotion |
| @CoryBooker | 4,808,563 | Politician | Politics, New Jersey, Social Justice |
| @6BillionPeople | 2,033,734 | - | - |
| @zlj517 | 1,985,118 | Spokesman | Geopolitics, Diplomacy, Communication |
| @StephanieAbrams | 1,954,336 | Meteorologist | Weather, Meteorology, Morning TV |
| @DonnieWahlberg | 1,490,192 | Entertainer | Family, Boston, Entertainment |
| @JennyMcCarthy | 1,245,400 | TV Host | Family, Entertainment, Radio |
| @Yamiche | 1,198,982 | Journalist | politics, journalism, news |
| @funder | 1,106,823 | Journalist | Politics, Journalism, Music |
| @donwinslow | 933,073 | Author | books, writing, reading |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
52,034
Followers With Bio
48,959
Followers Without Bio
51.52%
% With Bio
48.48%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Export tweets with engagement metrics, timestamps, media, and reply/retweet details as CSV.
Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,250 analyzed17,634
Combined Engagement
0
Total Likes
17,634
Total Retweets
3,527
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
40%
With Links
Topical Analysis:
RT @88PKane: I will forever be proud to be a Blackhawk and call Chicago home. Thank you! https://t.co/T5f3oYV1QM
RT @NHLBlackhawks: For everything you’ve done for our city, our fans and our team: Thank you, @88PKane 🎬 https://t.co/rNAwjWveMa
RT @CBSNews: Security guards stopped an armed man with a devil mask from entering a Tampa Bay, Florida strip club on Sunday. Police say the…
RT @barrybutler9: Another view of the massive lightning strike at 10pm tonight in Chicago. BOOM! #storm #lightning #weather #news #ilwx…
RT @CBSNews: GOOD SAMARITAN: A civilian citizen stepped into action to stop an armed suspect before grabbing him and handing him over to th…
Key Insights & Takeaways
The account frequently reports on city officials and their financial obligations, suggesting a focus on accountability and transparency. It covers incidents like vandalism and public safety issues, indicating a community-oriented approach. The use of multiple URLs in top tweets suggests a focus on detailed reporting and source credibility.
Strengths
- + Established follower base of 208,317
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @cbschicago reveals an growing Twitter presence with 208,317 followers. The account demonstrates a content-creator strategy, averaging 12.3 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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