Change the Ref 🟧
Our son Joaquin Oliver (17) was killed inside his school. We use urban art as creative confrontation to expose mass shooting disastrous effects in America.
55,692
Followers
580
Following
9,111
Tweets
298.5
Avg Engagement
236
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @ChangeTheRef's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Mid-Tier (10K+)
- Account Age:2018-03-02
- Verification:No
- Location:Parkland, FL
Data Summary
- Tweets Analyzed:3,225
- Avg Likes per Tweet:40.9
- Avg Retweets per Tweet:257.6
- Followers Analyzed:9,998
Engagement Analysis
Based on 3,225 tweetsThe account consistently receives high engagement, with an average of 2,758 likes and 714 retweets per tweet. This indicates a strong connection with their audience and the emotional resonance of their messages.
40.9
Avg Likes/Tweet
257.6
Avg Retweets/Tweet
131,983
Total Likes
830,809
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
0
Median Likes
16
Median Retweets
92
75th Percentile
109,274
Top Tweet
5.36
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Curator
Amplifies others content frequently
28.4%
Original
10.0%
Replies
58.4%
Retweets
3.1%
Quotes
0.0%
Threads
0.8%
With Media
90.8%
With Links
36.9%
With #Tags
77.0%
With @Mentions
10.9%
With Emojis
210
Avg Length
Audience Reaction Profile
Interactive
Balances broadcasting with conversation
0.35
Reply/Original Ratio
0.05
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
74.0%
Weekday Posts
26.0%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,225 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This is a content-creator focused account that primarily shares original thoughts, ideas, and media. With original content dominating their feed, they position themselves as a source of new information rather than a curator. This strategy works well for establishing thought leadership.
The 1,885 retweets (58% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,225 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 9,998 followersThe primary audience includes individuals concerned about gun violence, activists, and those interested in urban art and social justice. They also reach people who are emotionally invested in stories of loss and advocacy.
Below Average
Audience Quality
37.5%
Suspicion Index
100.0%
Low-Quality %
154
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
100.0%
Empty Bio
100.0%
<10 Tweets
0.0%
Mass Following (>2K)
0.0%
New (<90 days)
0.0%
Low Ratio (<0.1)
0.0%
New (<180 days)
83.4%
No URL
100.0%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
20,662,667
Total Potential Reach
154
Median Follower Reach
573
75th Percentile Reach
17.6%
>1K followers
2.6%
>10K followers
0.6%
>50K followers
0.3%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
0.0%
Creators
0 accounts
0.0%
Consumers
0 accounts
100.0%
Dormant
9,998 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
0
Verified Followers
0.0% of total
1,214
Protected Accounts
12.14% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @LeonKrauze | 1,583,195 | Journalist | TV, Journalism, Podcasts |
| @iownjd | 761,708 | Lawyer | learn, inspire, engage |
| @TanyaTate | 756,324 | Entertainer | Modeling, Acting, Directing |
| @krassenstein | 751,961 | Journalist | Investigative journalism, Fighting hate, Conspiracy theories |
| @porlagoma | 535,822 | Sports Writer | Baseball, Writing, Motherhood |
| @dieworkwear | 321,248 | - | - |
| @JordanUhl | 269,911 | Journalist | technology, innovation, entrepreneurship |
| @ConnieSchultz | 265,835 | - | - |
| @drissawaked | 265,658 | Physician | Health education, Coronavirus, Medical specialist |
| @BetoMartinezXXX | 262,620 | Porn recruiter | gay porn, model search, promoter |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
6,834
Followers With Bio
3,166
Followers Without Bio
68.34%
% With Bio
31.66%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,225 analyzed231,623
Combined Engagement
0
Total Likes
231,623
Total Retweets
46,325
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
20%
With Hashtags
100%
With @Mentions
60%
With Links
Topical Analysis:
RT @davenewworld_2: This is a very powerful way to use urban art https://t.co/XkIob40zpG
RT @erickbellomy: Police in Columbus, Ohio shot and killed an unarmed black man who was laying in bed today. They shot him within one second of opening the bedroom door. His name Donovan Lewis.
RT @Yankees: https://t.co/UIlxqBtWyk
RT @Yankees: Firearms were the leading cause of death for American children and teens in 2020.
RT @SybrinaFulton: Happy Heavenly 27th Birthday to my Son/Sunshine. Rest in Power #TrayvonMartin my Prince of Peace, Mommy got you 😘🙏🏾👑💔#OurChildrenMatter #10YearsLater #StillStandingStillStrong https://t.co/swWsa188W8
Key Insights & Takeaways
The account uses personal tragedy to drive activism and awareness. They leverage urban art as a powerful medium for social commentary and protest. Their content often targets political figures and events, aiming to spark public discourse.
Strengths
- + Strong engagement rates above platform average
- + Established follower base of 55,692
- + Strong original content creation
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @ChangeTheRef reveals an well-established Twitter presence with 55,692 followers. The account demonstrates a content-creator strategy, averaging 298.5 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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