Chester Zoo
Wildlife charity preventing extinction, globally 🌎 📸 #ChesterZoo Also follow 👉 @scienceatCZ / @LearnatCZ
178,504
Followers
286
Following
17,486
Tweets
72.1
Avg Engagement
601
Listed
No
Verified
Account Overview
What This Report Covers
This comprehensive analysis examines @chesterzoo's Twitter/X presence across multiple dimensions. We analyze tweet content, engagement patterns, audience demographics, posting habits, and network connections to provide actionable insights about this account's social media strategy and influence.
Account Classification
- Account Size: Macro Influencer (100K+)
- Account Age:2009-11-26
- Verification:No
- Location:Chester, UK
Data Summary
- Tweets Analyzed:3,249
- Avg Likes per Tweet:63.3
- Avg Retweets per Tweet:8.8
- Followers Analyzed:50,000
Engagement Analysis
Based on 3,249 tweetsThe account maintains high engagement with an average of 5,090 likes and 713 retweets per tweet. Content that highlights rare animal births and emotional moments tends to perform well.
63.3
Avg Likes/Tweet
8.8
Avg Retweets/Tweet
205,771
Total Likes
28,606
Total Retweets
Engagement Quality Analysis
Median-based metrics that resist fake virality and outliers.
1
Median Likes
0
Median Retweets
2
75th Percentile
12,350
Top Tweet
0.4
Engagement per 1K Followers
Normalized influence metric
Viral Spikes
Engagement Pattern
Few posts get most engagement
Posting Behavior
Content style and format preferences
Conversationalist
Highly engaged in discussions
10.6%
Original
88.1%
Replies
0.7%
Retweets
0.5%
Quotes
0.0%
Threads
1.7%
With Media
19.3%
With Links
6.1%
With #Tags
85.9%
With @Mentions
53.9%
With Emojis
155
Avg Length
Audience Reaction Profile
Conversational
Engages heavily in discussions
8.27
Reply/Original Ratio
0.71
Quote/RT Ratio
Posting Rhythm
Highly Bursty
Posts in concentrated bursts
76.6%
Weekday Posts
23.4%
Weekend Posts
Top Hashtags
Most Mentioned
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Content Strategy Analysis
Based on 3,249 tweetsContent Type Distribution
Content Breakdown
What This Reveals About Their Strategy
This account prioritizes community engagement over content broadcasting. With replies making up the majority of their activity, they invest significant time in conversations, building relationships with followers and participating in discussions. This approach typically leads to higher loyalty and more authentic connections.
The 24 retweets (1% of activity) show they also amplify content from others, which helps build relationships with other accounts and provides value to followers by surfacing relevant content.
Posting Patterns & Optimal Timing
Based on 3,249 tweetsEngagement by Hour (UTC)
Posting Frequency Over Time
Timing Insights
Understanding when an account posts and when their audience is most responsive provides valuable competitive intelligence. The charts above show when this account's content receives the most engagement, which often correlates with when their specific audience is most active on the platform.
Peak posting times vary significantly based on an account's audience demographics, timezone distribution, and content type. Accounts with global audiences often see engagement spread across multiple time windows, while those with regional focus may have more concentrated peaks.
Audience Demographics
Based on 50,000 followersThe primary audience is animal lovers and conservation enthusiasts interested in wildlife news and behind-the-scenes zoo activities. Followers are likely to be globally distributed due to the zoo's international focus.
Average
Audience Quality
21.4%
Suspicion Index
30.9%
Low-Quality %
45
Median Reach
Audience Quality Signals
Lower percentages indicate healthier, more authentic followers.
44.0%
Empty Bio
25.0%
<10 Tweets
8.9%
Mass Following (>2K)
0.0%
New (<90 days)
39.9%
Low Ratio (<0.1)
0.0%
New (<180 days)
86.5%
No URL
17.9%
<3 Tweets
Free Mode Analysis: These quality metrics use heuristic signals (empty bios, low tweets, suspicious ratios). For ML-powered bot detection with 95%+ accuracy, use our dedicated tool.
Try Bot DetectorFollower Reach & Influence
This account's followers have their own audiences, creating potential for secondary amplification.
35,796,306
Total Potential Reach
45
Median Follower Reach
214
75th Percentile Reach
6.9%
>1K followers
0.7%
>10K followers
0.2%
>50K followers
0.1%
>100K followers
Creator vs Consumer Split
Classification based on tweet activity: Creators (>100 tweets), Consumers (10-100 tweets), Dormant (<10 tweets).
56.9%
Creators
28,469 accounts
18.1%
Consumers
9,034 accounts
25.0%
Dormant
12,497 accounts
Follower Influence Distribution
How many followers do their followers have?
Follower Account Age
How long have followers been on Twitter?
Geographic Distribution
Top locations where followers are based (from those who share location data):
182
Verified Followers
0.18% of total
13,430
Protected Accounts
13.3% of total
8 years
Avg Account Age
of their followers
Notable Followers (By Influence)
Top accounts following this user, sorted by their follower count:
| Username | Followers | Profession | Interests |
|---|---|---|---|
| @AnimalPlanet | 2,070,562 | Entertainment | Animals, Puppy Bowl, Discovery+ |
| @gregjames | 1,584,698 | Radio Host | Radio, author, cricket |
| @soledadobrien | 1,317,674 | Journalist | working, mom, journalist |
| @greta | 1,182,688 | Host | Politics, Journalism, Television |
| @ecapa_aklinizi | 1,150,378 | Journalist | Economics, Finance, News |
| @MikeyWax | 857,491 | Musician | music, singer-songwriter, new single |
| @RonJichardson | 856,405 | Comedian | Comedy, Photography, Tour |
| @ZachBoychuk | 828,796 | Hockey Player | Hockey, Meme/NFT Trading, Ethereum |
| @paul_steele | 647,232 | Travel Blogger | Travel, hiking, photography |
| @the_speakmans | 619,895 | Therapist | Psychology, Therapy, Impact |
Top Keywords in Follower Bios
Top Hashtags in Follower Bios
50,923
Followers With Bio
50,076
Followers Without Bio
50.42%
% With Bio
49.58%
% Without Bio
Why Audience Demographics Matter
Understanding who follows an account reveals the type of influence they hold. Accounts followed primarily by users with few followers indicate broad, mainstream appeal. Those with many high-follower followers have greater potential for content amplification through secondary sharing.
Account age distribution also tells a story: a follower base with many new accounts might indicate recent viral growth, while established followers suggest long-term, stable influence. Geographic data helps understand the cultural context and timezone spread of the audience.
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Buy Tweets - from $15Viral Tweets
Top 5 by likes+RTs from 3,249 analyzed39,772
Combined Engagement
36,512
Total Likes
3,260
Total Retweets
7,954
Avg per Tweet
Key Metrics for Viral Tweets
0%
With Media
40%
With Hashtags
20%
With @Mentions
100%
With Links
Topical Analysis:
📢 We interrupt your feed to bring you this IMPORTANT news... THREE capybara pups have been born to new mum, Coconut! 🥥 https://t.co/8nJOaHahcX
⚡🦒 Something INCREDIBLY special happened inside our giraffe habitat... 🦒⚡ A rare BABY GIRAFFE has been born, and our cameras captured every moment 🥰🎥 Stay tuned to our channels 👀🍿 tomorrow we'll reveal the calf's name! #chesterzoo https://t.co/OGG0Bu5Wwd
🦒 Meet STANLEY... the rare GIRAFFE calf born at the zoo! 🦒 He's adorable 🥰 ...and today he went for his first outdoor zoomies 💨 He's named after Mount Stanley in Uganda 🇺🇬 where our conservationists are fighting to boost giraffe numbers in the wild. #chesterzoo https://t.co/p8
Tiger cubs born at Chester Zoo! 📣 🙌 We’re delighted to share that two incredibly rare Sumatran tiger cubs have been born! 🐯 Our hidden cameras captured first time mum Kasarna and her adorable new arrivals soon after birth on January 7 🎥 https://t.co/iiXDoc91jM
@Twitter 👋 I never really understand how these things work. Perhaps if I post this picture of a sengi it’ll become everyone’s new favourite animal and I’ll get loads of likes 🙏 https://t.co/bFnPpViND3
Key Insights & Takeaways
High engagement is driven by emotionally compelling content such as animal births and rare events. The use of multimedia, like videos and photos, enhances the storytelling and viewer connection. The account effectively leverages its verified status and partnerships with science and education accounts to build credibility.
Strengths
- + Established follower base of 178,504
- + High community engagement through conversations
- + Active presence with consistent posting
Opportunities
- ~ Optimize posting times for peak engagement windows
- ~ Analyze top-performing content for replicable patterns
- ~ Leverage geographic concentration for targeted content
- ~ Explore collaboration potential with followed accounts
Summary
This analysis of @chesterzoo reveals an growing Twitter presence with 178,504 followers. The account demonstrates a conversation-first approach, averaging 72.1 engagements per tweet. Key strengths include consistent posting and an engaged audience, with opportunities to further optimize timing and content strategy based on the patterns identified in this report.
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